B2B Marketing Traction

JUNE 27, 2014

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

OCTOBER 16, 2012

Today most businesses have gotten beyond the question of whether or not to have a presence in social media. LinkedIn, Facebook, or Twitter? 500 Twitter followers? How realistic is it that the business can spend the time and money to implement social media correctly? Take business blogs, for example. Measurable.

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

JANUARY 31, 2013

To Twitter’s credit, the Vine videos I’ve seen default to audio off (thank you! Here is how Twitter defines Vine: Vine is a mobile service that lets you capture and share short looping videos. Here is how Twitter defines Vine: Vine is a mobile service that lets you capture and share short looping videos.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

OCTOBER 16, 2015

At the top of our list was a project to improve their online presence and create more awareness about their business ( the client’s identity is confidential ). The change was enacted in April of 2015, and many businesses that still had non-responsive sites were negatively affected in the search engine results.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create your own blog on Tumblr (it’s easy) and Twitter account. Ramp up your LinkedIn profile.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

OCTOBER 20, 2010

I do suggest that folks use some tools to automatically send links to new blog posts to Twitter or RSS feeds to send new press releases to a Facebook company page. He suggested that we actually spend time to get to know our followers on Twitter. Astounding! You mean visit their profiles, read their blog and visit their web sites?

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? Yes they are business people. You have a great product or service. You actually have a marketing budget.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

JANUARY 23, 2013

Retweetrank.com will give you the number of lifetime retweets and your retweet ranking as a percentile of all people on Twitter. Need help setting up and tracking social media for your business? (According to HubSpot that means it’s ten times as hard to move from a 3 to a 4 as it is to move from a 2 to a 3.). Slideshare.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

NOVEMBER 22, 2013

Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat). They want interesting and human!

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. We need to know our customers and how they access information, both business and personal. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. You may need someone to create videos for your business. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. The reasons are simple.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

JUNE 14, 2013

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. If a business doesn’t have a strategy, then how do they know what is the right track? Why is this happening, and why is this important? They just jump right in and do it!

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

JUNE 23, 2014

Following your customers on their Twitter and Pinterest does not require their permission. You can also provide places for customers to share with other customers, such as online discussions on LinkedIn or Facebook Groups, Twitter chats and more. So, don’t waste one of your businesses’s most valuable assets: your customers!

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 18, 2013

The key is to be strategic about it, and understand how it can work for your business before you get started. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Select strategic social media platforms for your business. If they are, what platforms do they use?

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. Your business must show up consistently across online platforms, including your website and social media. Show pictures of the people who run your business. Transparency. Sociability.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

APRIL 19, 2012

Collins’ called the concept of knowing one’s business purpose and mission and sticking to it the Hedgehog Concept. Wanting social media to be that silver bullet, too many businesses have jumped on board, only to fail. That is why, after stumbling around Twitter for a while, many delete their profiles.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

APRIL 15, 2013

Most are business-to-business (B2B), and some set up their Facebook pages in a very controlled fashion: they are the only ones that can post on their page. This very “lack of control” with the way it worked before may have been one of the many things preventing businesses from using Facebook. Change is good.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. Both are used by businesses and offer advertising. Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

DECEMBER 9, 2014

Assuming that you have a business plan that maps out your unique selling proposition, your target audience and potential partners and industry connectors, and the pain that your product or service solves, there is a lot you can do! Join in conversations on LinkedIn Groups, Twitter Chats, and Q&A social media sites like Quora and others.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

MAY 3, 2011

“We haven’t done much – we’ve been very busy with product development.” It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. ” Their answer?

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

MARCH 27, 2012

Here are 12 benefits business to business marketers can gain from blogging. Create credibility for your business. Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Add value for prospects and customers.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

OCTOBER 13, 2011

The more compelling content you have online that people can relate to and share with others, the more chance your business has of getting found online. There are two things that copywriting is critical for today – social sharing and content. Marketing Technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

DECEMBER 22, 2010

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. Several of our new B2B clients came to us with this very frustration. So why are their online marketing dollars not turning into sales revenue?

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. They do not want to follow people who only post business pitches. And, yes, even your software product or your black box network router has a story, because it has changed the way people do business and made their lives better.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. They do not want to follow people who only post business pitches. And, yes, even your software product or your black box network router has a story, because it has changed the way people do business and made their lives better.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

FEBRUARY 25, 2010

Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. Identify an outcome that the business wants.

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

FEBRUARY 17, 2011

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” For a while, I had my Tweets (140 character micro-blog messages) automatically going from Twitter to my LinkedIn status, but I discontinued that automatic connection. …Or your inbox fill with inquiries?

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

AUGUST 19, 2011

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. With stated goals, you’re much more likely to achieve the results you want and need for your business. Not reaching your social media marketing goals?

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

JULY 23, 2014

And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! To those of you who have weathered decades in business and are writing content for the web, congratulations! ALL CAPS is considered screaming online and in email.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

APRIL 9, 2013

Don’t be part of the 65% of businesses who haven’t updated their blog in a year (see the blogging.org Infographic in Jeff Bullas’ post, Blogging Statistics, Facts and Figures in 2012 – Infographic ), or the sad company that has a Twitter account with few or no tweets.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

NOVEMBER 13, 2013

Or, maybe your story is about the way you started your business or who you are (a family business, a business started by a single mom) or. I’m seeing many businesses that are failing in their marketing because they are selling, not adding value for prospects and customers and not being interesting.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. The cost of marketing has come down, providing more of an opportunity for small businesses to prevail over larger ones and reducing barriers for start-ups.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100