SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. That’s because the employees are the building blocks who truly help the company grow and thrive. And guess what?

Business 93

Business Allocation Lead Scoring Lead Ranking 93

Vision Edge Marketing

APRIL 11, 2023

When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. It’s not just about having a strong logo or a catchy slogan; it’s about creating a brand that customers can trust and believe in. Building a brand is like building a house.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

KoMarketing Associates

JUNE 18, 2018

SurveyMonkey recently published the “7 Highly Effective Ways to Elevate Buyer Trust” report, which contained responses from buyers on their perception of marketing practices. The statistics found that only 9 percent of customers “highly trust” brands the first time they engage.

Trust Marketing 149

Trust Marketing Customer Surveys Custom Publishing Statistics 149

Webbiquity

SEPTEMBER 23, 2021

Businesses and celebrities—many of them being brands in their own right—have worked together for decade. Is it possible your business could benefit? Small businesses are always looking for ways to boost their profile and establish themselves within their industry. It Makes Your Brand More Legitimate. Celebrated.

Business 260

Business API Marketing & Strategy Paid Search Agency 260

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? What’s working? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Each of our business lines needs different things.” It’s so much more than posting.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Go Beyond SEO

APRIL 25, 2024

In today’s digital age, having a strong online presence is essential for the success of any business. So how exactly does local SEO benefit your pest control business? Furthermore, local SEO allows you to target customers who are geographically close to your business.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. His job is to deliver competitive advantage, measured in business outcomes and value delivery. Dig deeper: 3 ways to align marketers to business outcomes 2.

Planning 116

Planning Business Work Management Word of Mouth 116

Webbiquity

OCTOBER 22, 2020

Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. After all, in most cases, consumers don’t put their trust in products–they put their trust in people. Here are 11 effective ways to use personal branding to boost your business.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). Whether we realize it or not, we want to buy from people we can trust. So how can you be a business that people know, like, and trust?

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? Check out all the ways a blog can help your business grow. If you want to grow your business, you should be blogging. If you want to grow your business, you should be blogging. How Can My Business Benefit from Blogging? Quick Takeaways.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We all know ads don’t work. Content Marketing is the about building measurable business growth. Everyone inside the business creates content. We are all tuning out advertising.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Salesforce Marketing Cloud

APRIL 25, 2024

Artificial Intelligence (AI) is here to redefine the tech world, poised to revolutionize small and medium-sized businesses ( SMBs ) through optimizing operations and enhancing employee efficiency. Although originally explored by large enterprises, AI is now also transforming the way small businesses work.

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Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. I propose the same is true in business. What does this mean ?

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Valasys

APRIL 23, 2024

Network security is no longer an option but a necessity for modern businesses. From the market’s competitiveness to security, everything makes it hard for marketers to manage business processes. However marketers know how to deal with the market’s competitive edge, but security is a concern for business managers.

Phishing 40

Phishing Business Work Management Marketing Management 40

Webbiquity

OCTOBER 28, 2020

The COVID-19 pandemic has changed the way almost everyone does business. Unfortunately, it has also caused a lot of businesses to shutter permanently. alone, 60% of the businesses that were forced to close due to the pandemic will remain so indefinitely. Undoubtedly, your business has had to make changes to stay afloat.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Webbiquity

JANUARY 21, 2020

If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Remote Working. Less publicized are the dangers of remote working. Just be careful.

Small Business Marketing 273

Small Business Marketing Phishing Budget Programs Tips 273

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Small businesses don’t need a huge budget to drive growth. What works for one SaaS company may not work for the next. Being creative and cost-effective is essential.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Marketing Insider Group

OCTOBER 20, 2020

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Emotions are paramount when you’re trying to grow a business.

Business 353

Business Work Management Correlation Cable 353

Webbiquity

JANUARY 22, 2021

In the US alone, around 627,000 new businesses open each year across a range of industries. Virtually every startup is met with intense competition from the outset, especially if you are working in a nascent but potentially high-growth industry. This is because they work based on their client’s visions, as opposed to their own ideas.

Business 238

Business Startups Paid Search Agency Press 238

Biznology

SEPTEMBER 23, 2020

The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. Small Business Administration , small businesses employ 47.3% Considering the entrepreneurial nature of business owners, assuming they thoroughly prepare for retirement is reasonable. Is Working Past 65 a Safe Plan?

Business 180

Business Small Business Marketing Planning Studies 180

Navigate the Channel

JANUARY 11, 2024

Consumers increasingly rely on the experiences and opinions of others to make purchasing decisions, which underscores the importance of obtaining the right online reviews for your business. So, where and how can you get the right reviews for your business? It’s often the first result people see when searching for your business.

Work Management 65

Work Management Marketing Management Customer Satisfaction Business 65

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work. A copilot makes you more productive by doing work on your behalf. The best part?

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Adobe Experience Cloud Blog

AUGUST 6, 2020

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. ” Adapt and advance your business during a pandemic. It’s nothing that digitally mature businesses didn’t already know.

Digital Transformation 174

Digital Transformation Business Work Management Marketing Management 174

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Talk about opportunity lost! Know Your Audience.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. If it worked once, it can work again.

Marketing Automation Services 100

Marketing Automation Services Work Management Lead Scoring Lead Ranking 100

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Hence, here are some effective and out-of-the-box promotion ideas you need to try out today to grow your business. Some brands succeed but there are some that struggle to make their presence.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Does it work? Will I achieve business goals with marketing at the forefront? Businesses question if they need marketing, and some think they can achieve results by executing a few marketing components and leaving out the rest.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. It’s a bullet-proof formula that’s proven to work. It’s a truly overwhelming process for most small businesses.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Go Beyond SEO

JUNE 7, 2023

You already know having an online presence for your business is absolutely essential. SEO and Google Ads each have their advantages and disadvantages that, when made to strategically work together, can create a highly effective strategy. Over time, this trust and reliability helps lead to a sale.

SEO 78

SEO Ads Google SERP 78

Go Beyond SEO

JUNE 7, 2023

You already know having an online presence for your business is absolutely essential. SEO and Google Ads each have their advantages and disadvantages that, when made to strategically work together, can create a highly effective strategy. Over time, this trust and reliability helps lead to a sale.

SEO 78

SEO Ads Google SERP 78

Content Standard

OCTOBER 5, 2023

The truth is, if you can quickly build a reputation as someone who uses marketing to drive business results, most of these questions will disappear. His writing has been featured in the likes of The New York Times, Ad Age, Fast Company, Morning Brew, Hacker Noon, HuffPost, and Business Insider. So, he moved from Australia to the U.S.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Enterprise Management 105