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What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?

Webbiquity

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides.

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How to boost marketing engagement with behavioral science triggers

Martech

The great news for marketers is these automatic responses can be prompted or triggered. Behavioral science added to marketing best practices can deliver the extra advantage marketers look for, triggering automatic, hardwired behaviors. Business email address Subscribe Processing. Business email address Subscribe Processing.

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

But unfortunately for many businesses, spam emails often emulate sales emails. Which has lead to a lot of sales language becoming potential spam trigger words. In this article we’re going to unravel the mysteries behind what triggers spam filters, and how you can optimise your email for maximum deliverability. Which makes sense.

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29 Types of Trigger Events and How to Track Them

Hubspot

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. We will also explore how these insights can revolutionize customer profiling and propel businesses toward unparalleled success. What is Technographic Data?

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Can Marketing Content Trigger a B2B Buying Process?

B2B Marketing Directions

There's no doubt that marketing content can influence business buyers at several stages of their buying journey. But can marketing content alone cause a business decision-maker to begin a buying process? A trigger is an event that causes a business person to feel a need or desire to fix a problem or seize an opportunity.

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Why spam trigger words are a thing of the past

Litmus

You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. EmailMarketing spam trigger words are an email deliverability myth. A little soul crushing, not gonna lie.