Chris Koch
NOVEMBER 11, 2011
And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Creating business impact. Passion for building stronger businesses. Experience certainty.
Chris Koch
NOVEMBER 11, 2011
And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Creating business impact. Passion for building stronger businesses. Experience certainty.
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Chris Koch
MAY 22, 2009
Before making any drastic brand decisions, it’s important to clarify what will be done to rectify the crisis and to understand the impact of the crisis on the business. Be transparent. As soon as you have an action plan in place for the business, communicate it. Assess the pace and depth of customer losses.
Chris Koch
AUGUST 16, 2011
It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. For example, if we have a web page that is designed to get visitors to click deeper into our site, the presence of IBM experts on the page improves both the performance and the overall feedback we get about the page.
Chris Koch
AUGUST 16, 2011
It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. For example, if we have a web page that is designed to get visitors to click deeper into our site, the presence of IBM experts on the page improves both the performance and the overall feedback we get about the page.
Chris Koch
APRIL 30, 2010
I always take analysts’ forecasts with a grain of salt, but ABI’s prediction that mobile marketing (ads on mobile phones) will be a $4 billion business by 2014 makes you stop and think. By making its software development processes transparent within WikonnecT—e.g., How do we compete?
Chris Koch
NOVEMBER 24, 2009
Encourage openness, honesty and transparency. Also, check out the non-profit Social Media Business Council’s Disclosure Toolkit. The social media sphere punishes people who don’t disclose their affiliations or pretend to be someone they aren’t (e.g., Sources: Kent Huffman, Cisco, HP, IBM, Intel, SAP, Sun. Tweet This Post.
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