B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. For me, a journalist, this came as a jolt. I love that!

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B2B Memes

MARCH 12, 2010

Editors of trade publications are confirmed believers in the preeminence of high-quality content. But from a business standpoint, it has its merits. In their minds, everything in their publications is or should be outstanding. But the fact is, across-the-board brilliance is rarely possible, or even, perhaps, desirable.

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B2B Memes

MARCH 11, 2011

Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. I taught business writing to college students last semester and my number one rule was ALWAYS remember who your audience is. Maureen Alley: Never tweet what you wouldn't say in person. Great question.

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B2B Memes

OCTOBER 19, 2012

I would add that these issues are particularly important for business-to-business journalism. That’s not what the readers of the trade press are looking for. Similarly, trade publishers put too much emphasis on original analysis and reporting. But it’s still what too many B2B editors and journalists want to give them.

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B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it.

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B2B Memes

SEPTEMBER 6, 2011

By way of disclosure, I should say here that while I’ve been practicing trade journalism for 25 years, I didn’t go to journalism school, or even take a journalism course. The problem with magazine programs isn’t so much that magazine publishing is an increasingly bad business (though it is).

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B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. It was bound to transform every information business—and journalism is an information business—utterly. Business models is, sadly, the obvious one.

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B2B Memes

OCTOBER 21, 2011

In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”.

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B2B Memes

SEPTEMBER 30, 2011

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. As the old advertising model that powered trade magazines for so many decades withers away, it’s getting harder and harder to sell independent, reader-oriented content.

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