Chris Koch

AUGUST 5, 2011

So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. Much as people at trade shows will do just about anything for a t-shirt, it seems pretty easy to get people to click the like button if they can get free swag or get a chance to win something.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

APRIL 16, 2010

Back then, we could still run lush print ads, design fancy brochures and whitepapers, create monster trade show booths, and wine and dine CIOs at the Super Bowl. And to business people, that all represented value. Today, we do a lot less of that stuff. How are you fitting social into your organizational models? Tweet This Post.

Social Media 100

Social Media Work Management Marketing Management Social Marketing 100

Chris Koch

JANUARY 15, 2010

Today, more salespeople are able to have business and strategy discussions with customers and take the time to listen to their needs. At ITSMA, we’ve seen investments in the things that we used to identify as the key contributions of marketing—like advertising, brochures, events, and trade shows—shrink consistently.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

NOVEMBER 12, 2010

PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Visibility. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

MARCH 12, 2010

Rooted in Michael Porter’s timeless work in business strategy, Treacy and Wiersema took it a step further with their three “value disciplines.”. Though it has become a generic term, customer intimacy was first coined by Michael Treacy and Fred Wiersema who worked at CSC/Index back in the 90s when I was a thought leadership marketer there.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

JANUARY 29, 2010

But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Account history. For example, 99.9% Mobile raises the price. startups.com). Tweet This Post.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Account history. For example, 99.9% Mobile raises the price. startups.com). Tweet This Post.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100