Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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Webbiquity

JANUARY 25, 2018

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Guest post by Tifany Scifo.

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SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. Once you establish a foundation, you can make improvements each year.

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Lead Liaison

FEBRUARY 22, 2023

6 Ways to Generate More Leads at Trade Shows We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. Popular mobile apps can scan business cards, badges, and manually collect leads through form fill.

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Webbiquity

FEBRUARY 1, 2018

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Guest post by Jessica Kane. Image Credit: JD Lasica.

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Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

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Navigate the Channel

AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Trade shows demand substantial investment but offer a chance to meet potential customers. FAQs Why do companies invest so much in trade shows?

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Lake One

JULY 20, 2023

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Start by defining your goals.

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LeanData

NOVEMBER 22, 2022

With a looming market downturn, trade shows can be an expensive marketing play. So when the average cost per lead at a trade show is $811 , every prospect counts. . Better Trade Show Follow Up . Boost Trade Show Contacts with Enrichment Data. From Trade Show Scans to Meetings.

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The Marketing Blender

FEBRUARY 27, 2024

Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. Yet, their steep costs and modest ROI present clear downsides.

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Adobe Experience Cloud Blog

JUNE 10, 2020

Particularly trade shows. Because as the world has moved on, trade shows haven’t. In 1983 The Harvard Business Review asked three captains of industry why they went to trade shows. The unnamed VP of a “$200m industrial company” said “trade shows are a self-perpetuating problem.

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Navigate the Channel

FEBRUARY 6, 2023

You could just fling $20 bills in and around your trade show booth, which is one surefire way to attract people to your booth (we would be there!), But, if you’re not the earliest of birds, you can still understand how to make your space work by understanding trade show psychology and the four basic types of booths.

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Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Through social media platforms , attendees and businesses can share content and experiences from the event. Guest post by Reno Macri.

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MindFire

APRIL 6, 2022

While we are on the topic of Trade Shows – don’t forget about the giveaways. We asked our MindFire Team what their favorite 7 trade show giveaways were and we just had to share. Ok candy is always a welcome gift at shows that are really busy. You will want to see #7! Socks That Make a Difference.

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Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. We’ve also seen some that made us cringe.

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Lead Liaison

FEBRUARY 28, 2023

How to Create a Touchless Scavenger Hunt for your Trade Show If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place. Alternatively, exhibitors could leverage smart forms to collect meaningful data that’s important to their business.

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Webbiquity

JULY 27, 2018

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. Merchandise is always a good way to attract attention to a trade show booth.

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Zoominfo

APRIL 30, 2021

Rather than splitting new business from customers, we went deeper and segmented follow-ups into buckets, like new business, existing business, enterprise, non-enterprise, and international,” Daly says. Rather than splitting new business from customers, we bucketed follow-ups, and.

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Trade Show Top of Funnel Acquisitions Enterprise Management 264

Visitor Queue

AUGUST 26, 2021

When you are planning the trade show games at your display, you want to ensure the games are engaging and interactive. At the same time, you also want it to be memorable and represent your business. Trade show games and displays that are done right can drive traffic and leads for your company. Even if […].

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Square 2 Marketing

JULY 19, 2021

Refocus Your Trade Show Strategy To Better Connect With Qualified Prospects. Trade shows are not dead; they’ve just been reborn. The old days of “gripping and grinning” for eight hours a day on the show floor and capturing business cards in a fishbowl just won’t cut it post-pandemic.

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Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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Trade Show Lead Generation Sales Qualified Leads Generation 100

Benchmark Email

JANUARY 24, 2024

Trade shows can be a significant investment for businesses, offering a platform for networking, brand promotion, and lead generation. Here, we delve into… The post Maximizing Trade Show ROI: Mastering Pre-Event Promotion and Post-Event Follow-Up with Email Marketing appeared first on Benchmark Email.

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Golden Spiral

AUGUST 26, 2021

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined.

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Visitor Queue

JUNE 30, 2021

Whether you ran a booth or you were an attendee, it can be important to follow-up with the people you talked to at a trade show. The post How to Write a Trade Show Follow-Up Email appeared first on Visitor Queue Blog | Identify Website Traffic. But, there is a lot that goes into following up with people […].

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Square 2 Marketing

APRIL 1, 2020

The companies that emerge from these uncertain times strong are those that quickly pivot their business strategy, including the marketing and sales that go with it. Most of us expected to attend at least a handful of events, trade shows and conferences this year. Now Is The Time To Rethink Your Entire Event Marketing Strategy.

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Visitor Queue

JUNE 10, 2021

With the world slowly getting back to normal after COVID-19, we will hopefully get back to being able to attend marketing trade shows. Marketing trade shows can feature a variety of businesses including SaaS, agencies, education, and everything in between.

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Navigate the Channel

JANUARY 3, 2022

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. Here are a few tips to help you prepare to represent your company at trade shows and events this next year. Know Local and Global Travel Restrictions. How should you do this?

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Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. And don’t forget business cards!

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Navigate the Channel

DECEMBER 19, 2017

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better. The technology is seemingly endless.

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Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

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Navigate the Channel

JANUARY 16, 2018

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. By following the tips below when making the budget for this crucial aspect of marketing your business, you’ll be able to develop a more accurate template of the necessary costs. Exhibit Space = 30 percent.

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Navigate the Channel

APRIL 26, 2018

Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. Once you know the where and when of your trade show, it is time to self-promote.

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Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.

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Envy

JANUARY 14, 2019

But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year. You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads.

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Square 2 Marketing

MAY 28, 2020

I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”. Make no mistake: Air travel and live trade shows, conferences and events will be among the last business activities to return, and they may never return to pre-COVID levels.

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Zoominfo

APRIL 30, 2021

Rather than splitting new business from customers, we went deeper and segmented follow-ups into buckets, like new business, existing business, enterprise, non-enterprise, and international,” Daly says.

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Trade Show Acquisitions Top of Funnel Enterprise Management 130