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Are You Falling for These 6 Customer-Centricity Myths?

Vision Edge Marketing

Here we’ll debunk six common myths that often act as roadblocks, preventing businesses from fully embracing a customer-centric approach to reap its rewards. Facts: Not just for large companies, embracing, and successfully implementing, customer-centricity at any scale can help businesses grow into larger companies. There are solutions.

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Discovered

Kevin Indig

The business value of News is twofold. What it means Google has several levers to drive more revenue: show more ads, make organic results worse, increase take rate, raise prices, and send more traffic to sites running AdSense or apps running AdMob. Meta has heavily reduced news content in its feeds over the last few years.

Adsense 59
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PPC for B2B: How to Choose Your Agency

Envy

Well, kicking off the process takes a tremendous amount of market analysis, product research, and campaign work. first - the very professional agency will invest time and resources to understand the context in which your business is operating. You’ve got to decide if your chosen agency really has what it takes.

PPC 91
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PPC for B2B: How to Choose Your Agency

Envy

Well, kicking off the process takes a tremendous amount of market analysis, product research, and campaign work. first - the very professional agency will invest time and resources to understand the context in which your business is operating. You’ve got to decide if your chosen agency really has what it takes.

PPC 88
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AI-based personalization provides 10%+ revenue uplift to this top retailer

ClickZ

30-second summary: ZineOne’s AI-powered personalization platform uses predictive modeling to help businesses understand and respond to in-the-moment customer activity. The company also saw a 50+% redemption rate and a 12% net revenue lift for personalized offers. Sub-optimal customer engagement with low offer take rate.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

You know that A/B testing unravels insights that can translate into business growth and set new records in revenue generation, but the problem is when you sit down to test something on your website, landing page, email, etc. With A/B testing, you never have to run your business on assumptions. and turn up blank.