Webbiquity

article thumbnail

How to Find Killer Topics for Blog Posts

Webbiquity

One method is to use strength-weakness-opportunity-treat (SWOT) analysis. The SWOT model , developed at Stanford University back in the 1970s, is commonly used in strategic business planning; but it can also be valuable for developing blog post topics. So how do come up with such a question? Seed this on Newsvine.

SWOT 100
article thumbnail

How to Create an Effective Sales Plan: Components and Tips

Webbiquity

Creating a sales plan requires you to pay attention to aspects of your business that enable you to better predict the possible bottlenecks that may occur during the sales campaign. A sales plan is a free-form document, so every project and business will have its own unique version. Use SWOT analysis to analyze your capacities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. Have they changed since you started your business? Guest post by Eleanor Hecks.

article thumbnail

Book Review: Marketing in the Round

Webbiquity

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Becoming a social business means change, which is never easy. Well…yes, but don’t ignore those other measures.

article thumbnail

How to Create a Marketing Communication Plan that Attracts Clients

Webbiquity

An audit can be a long process, but it will be worth it if you can build a marketing communication plan that will earn you business clients. There are two kinds of objectives to include in your plan: Your business objectives. Look at this SWOT template below. Did your business pitch deck share your vision for the partnership?

Planning 237
article thumbnail

How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. If you haven’t already done so, find and join LinkedIn groups relevant to your industry, groups that key influencers, potential business partners, and most importantly your sales prospects are likely to be members of.

RSS 100
article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Should You Use Foursquare for Your Business? B2B Social Media: Why Do Business Professionals Use Social Media? Why Asking About Your Prospect’s Budget Can be Bad for Business , April 9, 2010.