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The Forward Observer

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. Integrated marketing and PR strategies are a requirement for all businesses. Integrated marketing and PR strategies are a requirement for all businesses.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. Best-selling leadership author and business growth consultant Scott K. But they can only do all this if you lead them.

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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. The Sale Is in the Tale reveals approaches that reach beyond business.

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

It is a must-read if you are in business, sales, or advertising. Things too costly – What strategies are too costly to attempt in advertising? Strategy – Rules for directing a campaign. Good business – See how good business impacts consumer behavior.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

She guest lectures at universities including the London School of Business, Stanford, and MIT, and is a frequent contributor to publications like Fast Company, Business Insider, TED, Forbes, Inc , and Entrepreneur. And, interesting fact – she has one brown eye and one green eye!