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19 Remarkable Guides on Business Strategy, Leadership and Motivation

Webbiquity

It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. But the business environment has changed significantly in just the past six years since the start of the downturn. Leadership Guides.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Over time, they need to fine-tune their strategies to adapt to the evolving requirements of the customers and the dynamics of the competition and the industry. Even within an industry, every business is unique in some way.

The political company? How business strategy is being re-invented by social media

grow - Practical Marketing Solutions

One of his recent posts inspired today’s topic … and it’s a juicy one: How social media is upending traditional marketing strategy … perhaps business strategy. Brands that have pointed the blame elsewhere (like, say, blame the technology) have been bashed for being so out of touch with how business works these days. By Mark Schaefer. And more.

5 Steps to Create a Business-Driven Content Marketing Strategy

Type A Communications

B2B Marketing Content Marketing Strategy Revenue Growth Andrew Davis Content Marketing Institute content marketing strategy MarketingProfs Measurement personasMay 24, 2016 Most brands have grabbed hold of the idea of content marketing but many struggle with how to plan and execute it to see meaningful results. Without exception, read more.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. or very strong indirect) correlation with tangible business outcomes their. content.

Four actual, non-spammy strategies for Pokémon GO and local businesses

grow - Practical Marketing Solutions

But here’s the upshot for businesses: everyone’s playing Pokémon GO. In short, your customers are playing, and for brick and mortar businesses, this is a gold-plated opportunity for you to drive foot traffic to your business and, ideally, get people to come in and stay awhile. The business is often closed while people congregate outside, even during regular business hours.

Rethinking Market Strategy In A Digital Economy

Tony Zambito

Specifically, how market behaviors are changing and how these changes impact not only customer behaviors but also market strategies. Making it harder for businesses to assess markets and get a read on market environments. New digital technologies are transforming the very concept of how organizations communicate and create new business and operational models in the digital economy.

Matching Marketing Technology to Business Strategy: A Starting Framework

Customer Experience Matrix

When Scott asked for content suggestions during the early stages of the conference planning, my reaction was that one thing everyone needs is a framework for relating marketing technology investments to larger business strategy. Every consulting engagement I do starts with the relationship between business strategy and marketing technology.** Bluff called. Fair enough.

Small Business Marketing Strategies for 2016

Client Bridge

Every year, it’s important to reevaluate your marketing strategy in Houston. Everyone wants to stay on the cutting edge, but how can you, as a small business? We’re here to show to you 2016 is actually set-up very well for small businesses to join, and even innovate the current marketing best practices, and make a huge impact on your business' bottom line.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. or very strong indirect) correlation with tangible business outcomes their. content.

Is being disruptive a business strategy?

grow - Practical Marketing Solutions

It seems everywhere you go these days people are talking about Disruption as the next big business “thing.” In this brilliant piece Lepore dissects the famous The Innovator’s Dilemma (an argument against continuous improvement) and makes a compelling case against Disruption as a strategy. MLT Creative is an occasional business partner and an advertiser on {grow}.

The Twitter strategy shift and what it means to you and your business

grow - Practical Marketing Solutions

Let’s look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business. I mentioned that Twitter strategy is at a crossroads. What does this mean for your Twitter strategy? If you love Twitter and use it for your business, this decision would be profound. I mentioned that Twitter strategy is at a crossroads.

Business strategy in a world of many Internets

grow - Practical Marketing Solutions

Here’s the struggle the world will be facing sooner, rather than later — Is it a higher priority to protect the global free flow of information, creativity, and commerce, or to protect the safety of a country, its citizens, and business interests? China’s strategy is naturally creating internal tension on many fronts. Or, should I say Internets? A world of many Internets.

It may be time to drop your annual marketing strategy

grow - Practical Marketing Solutions

Here is my company marketing strategy: Assess, React and Shift. No annual marketing strategy? Organic reach on Facebook has plummeted for most businesses in a matter of months. Are you adjusting tactics or are you locked into a strategy that isn’t working? I think this is how we need to think about business strategy today. Every month. Unnerving?

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. or very strong indirect) correlation with tangible business outcomes their. content.

Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention. Digital disruption can affect both consumer and business markets simultaneously. Company Readiness In Market Strategy.

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

I’ve thought this through, and I’ve come up with eight strategies to stand out for an organization that is late to the content game. She posts incredibly entertaining pictures from her life in the real estate business. Steve Rayson of BuzzSumo recently wrote up a very comprehensive thought piece on this “pump up the volume” content strategy.

5 Proven Digital Marketing Strategies for Small Businesses in 2016

Synecore

As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Yes, a virtual panoply of amazingly intricate and beautifully complex multi-million dollar integrated digital marketing strategies that, unfortunately, the overwhelming majority of businesses don’t have the wherewithal or resources (human and budgetary) to implement. Small Business Rules. of US businesses are classified as small businesses (fewer than 500 employees). Let me explain. million.

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Most of my career has been spent in businesses that actually made stuff in big old plants, so this is familiar territory. Business is hard. By Mark Schaefer. Of course not.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

A few months ago, Kevin Green left his job at a marketing agency to become Executive Director of Marketing, Digital Strategy & Innovation for Dell. But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Content strategy is more about the connection than the content now. Mark: Agree.

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. Not active on social media?

Storytelling Is Not a Strategy

Contently

Typically, marketers ramp up production on company blogs, even if they don’t have a strategy to guide them. How do we connect each piece of content to a specific business outcome? Budgets are too big for brands to invest in a marketing strategy that relies on intuition and creative guesswork. Ideally, our stories serve a specific function for the business.

Where Do Business Goals Fit in a Storified Content Strategy?

Content Standard

But each piece of content takes a similar approach: it prioritizes business goals over content quality, resulting in a website that is overloaded with branding. Compared to the first scenario, where business-minded branding overwhelmed the site and its visitors, this alternative website features no business features at all. Drive Action Through Precise Strategy.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

There’s plenty of content on the web about Facebook Business Pages. So let’s review a overall strategy on how to optimize your Facebook page engagement approach. . Understand Content Strategy. It’s best to utilize an editorial calendar to plan your posts. All Facebook pages can like related business pages. Facebook and B2B lead generation. Understand EdgeRank.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. You’ve worked with a range of international businesses, government organizations and news organizations. Despite their differences, where does the diagnosis for strategy begin when you meet with them?

Elevate B2B Content Strategy to Business Level Execution

Avitage

B2B Content Strategy for Messages, Conversations and Content This post speaks to why B2B organizations should elevate content strategy from siloed functions to the business level, with executive accountability. The post Elevate B2B Content Strategy to Business Level Execution appeared first on Avitage. Marketing and Sales Strategy Strategy

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Answering customer questions is a solid strategy for beginners, but not ideal in every situation, especially in a more crowded content niche. For example, I often write on the topic of marketing strategy. Rand Fishkin (the “Wizard of Moz,”) uses a similar strategy.

Why conversation hierarchy is important to your marketing strategy

grow - Practical Marketing Solutions

Here is the business case for Facebook in just one sentence: “Come waste time with me.” Even the very largest companies have a limit to budgets and resources so we have to be careful with our strategies. The worst thing we can do is execute perfectly on a flawed strategy. This is an incredibly important consideration that will profoundly influence your strategy.

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Here are a few areas to look at in order to optimize your small business’ potential for growth in 2016.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity

How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. How To Market For the Top Four B2B Business Growth Strategies by g2m Solutions. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. Current Cost: $8.35

Income 107

Content Marketing Strategy? Think Like A Reporter

Webbiquity

However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy. The Reporter’s Questions.

The future of content marketing strategy

grow - Practical Marketing Solutions

How to maintain a cost-effective content creation strategy. Why Jay has launched seven podcasts and his monetization strategy. The content strategy pivot that was “scary” for Jay. Thinking through a content “funnel” for your business. The future of content marketing strategy. Mark’s post on Facebook and content distribution strategy.

Creating a Continuously Improving Content Strategy

Sazbean

Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results. Implementing it is a sure-fire way to not only improve the efficiency of content production, but also to prove that content can most certainly deliver ROI for your business.

The business case for unbranded content

grow - Practical Marketing Solutions

Let’s take a deeper look at the business case for unbranded content through three interesting case studies. If your content niche is saturated, this might be a differentiation strategy. Create a strategy that builds momentum, not just one hit. The post The business case for unbranded content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Case 109

Case study: Small business content marketing success

grow - Practical Marketing Solutions

After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. Most of this growth is attributed to our content marketing strategy. When we started the business, we thought traditional marketing methods would bring in customers. The Results.

30-60-10 B2B Content Strategy

B2B Marketing Insider

Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. What if there’s a third way? This […]. Content Marketing

The Real Roadblock to Social Business Success

Webbiquity

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. But it’s jarring to still come across such reports today. marketing and HR).

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

The economic driver for both of these priorities is time on site , also known as dwell time , which is becoming a factor in SEO, Facebook content visibility, and content marketing strategy. For example the Facebook content strategy now includes a video viewer to keep people on their newsfeed they are wooing major content channels to publish directly on their site. You get the point.