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Everything Technology Marketing

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Developing Your Marketing Analytics Strategy - A 3 Step Approach

Everything Technology Marketing

So how do you go about setting the stage for an effective marketing analytics strategy ? And that brings us to the third key step in your strategy development. Creating a consolidated data strategy ? Without actionable goals and insights, even the most data-rich, well-supported marketing analytics efforts can go awry.

Analytics 100
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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

Winning the Business Anything and everything can be found online. The firm that does the best job educating them is often the one that wins the business. This is where having a content marketing strategy comes in. Every firm needs a tailored content marketing strategy to be successful. What Types of Content Exist?

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Don't Miss These Great B2B Marketing Webinars

Everything Technology Marketing

For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue. Here are a couple of new marketing webinars you might enjoy.

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A Simple B2B Marketing Framework

Everything Technology Marketing

This way you increase customer centricity and make sure that strategy and tactics are mapped to the buying process your customers perform (stages: unawareness, pain recognition, understanding how to solve the problem, identifying and selecting the right solution and vendor, validating the choice and acting on it).

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B2B Market Segmentation – Part 3: How to Prioritize

Everything Technology Marketing

Additional Resources on Market Segmentation Market Segmentation and Best Customers [link] B2B Discovers Market Segmentation [link] Business to Business Segmentation [link] B2B Segmentation Strategies [link] Segmenting Customers: How to do it efficiently to improve enterprise products [link]

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A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?

Everything Technology Marketing

This argument is a fallacy that doesn't recognize the impact of dramatically higher conversion rates and capture of higher value customers within target segments, or the opportunity cost of deviating from your strategy and core competencies by going after less than ideal prospects outside of the target segment.

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven product development, sales, marketing, and operations. 2 – Content marketing Content marketing went mainstream in 2011. The benefits of segmentation are substantial.