Customer Experience Matrix

MARCH 23, 2011

But there's an extra passion at Infusionsoft that I think comes from serving small business people. The company and its clients prefer the term “entrepreneur”; I’ve been toying with “micro-business” as a label. Marketing automation for micro-businesses is fundamentally different from marketing automation for larger firms.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

APRIL 12, 2009

I did a Webinar recently ( click here for slides ) about on-demand business intelligence systems, sponsored by Birst. It boiled to two key points: - most of the work in business intelligence is in assembling the underlying database, even though the term “BI systems” often refers to the query and reporting tools (a.k.a.

Demand 120

Demand Business Webinar Metrics Aggregators 120

Customer Experience Matrix

JULY 30, 2009

Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. Hubspot has accepted this challenge.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JUNE 22, 2011

The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. Adobe's strategy itself is a curious mixture of broad ambition and narrow execution. Based on my fundamental rule that “ suites win ”, I think Oracle’s strategy is more likely to succeed.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 18, 2007

On the product front, they continue their long-time strategy of offering all the software a marketing department would need. But since Unica must penetrate this segment to continue growing, this is less a detour from the company’s primary strategy than a logical extension of it.

Enterprise Management 120

Enterprise Management Work Management Course Marketing Management 120

Customer Experience Matrix

JUNE 11, 2019

Is it that martech suites must now include business intelligence software? Intuit bought Origami Logic to advance its strategy to become an “A.I.-driven So whatever these deals prove, it’s not that business intelligence is the latest martech must-have. I think not. driven expert platform”. .

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Customer Experience Matrix

APRIL 23, 2007

As it happens, the BAI’s online Banking Strategies magazine published a related article last November, called Uncovering the Hidden Cost of Complexity. And I definitely agree with the authors’ focus on the quality of customer experience as the primary goal of each business.

Custom Publishing 120

Custom Publishing Tagging Lead Scoring Lead Ranking 120

Customer Experience Matrix

FEBRUARY 24, 2017

I’ve sensed a certain weariness in recent discussions of marketing technology, as marketers realize their business problems remain even after massive investments in new systems. I’ve grouped the answers into general topic areas: organization, management support, marketing strategy, data management, delivery systems, and external factors.

Paid Search Agency 196

Paid Search Agency Advertising Agencies Marketing Management Budget Programs 196

Customer Experience Matrix

DECEMBER 6, 2017

The main message was that strategic planning is about choosing among different strategies to find the one that best matches available resources. That’s pretty abstract, so she made it concrete by presenting game players with a collection of alternative strategies, each on a card of its own. A dozen actions.

Resources 136

Resources Class Course Conference 136

Customer Experience Matrix

NOVEMBER 24, 2016

From a journey orchestration perspective, the most interesting of these are Decision Strategy Manager and Event Strategy Manager, because they’re the pieces that select customer treatments. Decision Strategy Manager is where the serious decision management takes place.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 23, 2015

Here are some of the key points I’ll be making: - the stack is based on your business and marketing strategies. I’ve described the importance of strategy before but have now refined my explanation to show how marketing programs, business requirements, and functional requirements connect over-all marketing strategy with martech.

Planning 120

Planning Conference Design Paid Search Agency 120

Customer Experience Matrix

JUNE 10, 2017

Part of the technical strategy to do this is to separate business logic from applications, using APIs to connect the two layers. Longer term, Kazi said Cheetah’s goal is to become the world’s leading independent marketing technology company, distinguishing Cheetah from systems that are part of larger enterprise platforms.

Enterprise Management 0

Enterprise Management Marketing Management API Conference 0

Customer Experience Matrix

FEBRUARY 6, 2014

Interestingly, both pursued a “freemium” strategy of offering their system for free to users with small databases. But this week also saw the start of a big freemium push by Leadsius , a new small business marketing automation vendor I wrote about two weeks ago. Can they succeed where Genius and LoopFuse did not?

Loopfuse 120

Loopfuse Marketing Automation Services Banners Vendors 120

Customer Experience Matrix

JULY 20, 2016

At the time, I expected Marlin would merge the Teradata applications (mostly the old Aprimo product line, plus eCircle email and some other bits) with BlueHornet and was puzzled by why Marlin thought this would result in a good business. with BlueHornet. This makes a lot of sense to me. such as Zift Solutions , BrandMuscle and Sproutloud.

Enterprise Management 120

Enterprise Management Resource Management Marketing Management Distribution 120

Customer Experience Matrix

JULY 3, 2014

Today''s email vendors face an interesting business challenge. On one hand, building a high-volume email engine is a lot harder than you’d think, so business is strong despite near-commodity status. But marketers want to integrate email with other messaging channels, so a stand-alone email platform is increasingly unattractive.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JUNE 20, 2018

Google doesn’t do much business in China so this is about expanding in other markets and listing JD.com as a seller in Google Shopping. Marketers can set business rules to constrain the AI decisions and data scientists can draw on system data to define custom personalization strategies.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

MARCH 11, 2017

A recent Deloitte study described IT trends that seem incompatible with common martech strategies. Indeed, the paper proposes that technical innovations can lead to entirely new business models. But the disconnect between corporate IT and marketing technologists could be more than simply amusing.

Enterprise Management 149

Enterprise Management Marketing Management Marketing Proposals Paper 149

Customer Experience Matrix

APRIL 24, 2015

Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data. So last November is spun off the data piece as Madison Logic Data,, keeping Madison Logic as the media business. Bombora’s core business is assembling data about B2B companies and individuals. Fair enough.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

MAY 8, 2014

Jim Lenskold of the Lenskold Group offered a detailed framework for ensuring that content marketing measurements tie to actual business objectives. challenger sales model content marketing marketing strategy' It gives a strategic focus to your content planning, and readers of this blog know I’m a sucker for strategic focus.

Conference 120

Conference B2B B2B Sales Planning 120

Customer Experience Matrix

SEPTEMBER 18, 2011

Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA. But a framework for connecting tactics to strategic goals has been missing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

Customer Experience Matrix

NOVEMBER 14, 2016

Many were features that already exist in other mid-tier systems, including branching visual workflows, sessions within Web analytics reports, parent/child relationships among business records, and detailed control over user permissions. HubSpot’s tool helps marketers find the best topics to try to dominate with their content.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

JANUARY 24, 2015

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. GreenRope is also small-business-friendly, starting at $149 per month for up to 1,000 contacts and costing $199 per month for 5,000 contacts.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

MAY 13, 2012

Three weeks ago, Intuit shook up the low end of the marketing automation universe by purchasing small business marketing shooting star Demandforce. Entiera was one of the few independent vendors still chasing the business of mid-size and enterprise marketing automation buyers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Buy 120

Customer Experience Matrix

OCTOBER 19, 2010

Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. It’s harder every day for a new company to enter the business-to-business marketing automation industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

FEBRUARY 5, 2015

more micro-business vendors. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. I''m also aware of several other vendors, not yet in the VEST, who also compete for this business. Here’s what struck me.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

OCTOBER 14, 2016

That approach – putting marketers in control by giving them a system pre-tailored to their needs – is very much the CDP strategy. The results can be displayed in Datorama’s own interface, read by business intelligence products like Tableau , or exported to other systems like marketing automation.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

MARCH 26, 2014

The InterWebs were buzzing this morning with an Atlanta Business Chronicle article reporting that IBM is negotiating to buy Silverpop. My only reaction was, What the heck took so long? So we’ll see. I wouldn’t be surprised if someone else offered Silverpop a higher price, but it’s not obvious who that would be.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

NOVEMBER 9, 2015

This is based on combining the CRM data with Radius’ own massive database of information about businesses. This also extends beyond lead scoring to provide access to Infer’s own data about businesses (which it had previously kept to itself) and do several types of artificial intelligence-based recommendations.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 16, 2012

You may have seen yesterday’s announcement that Raab Associates’ marketing technology practice* has become part of LeftBrain DGA , an agencyspecializing in demand generation strategy and execution. This meant marketingprocess definition, marketing/sales alignment, and program strategy. See her Web site at www.raabassociates.com.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 2, 2011

Part of the strategy is to build enterprise applications on Salesforce platforms, and part of it is to access other enterprise applications from within Chatter. That said, there’s a difference between a clear strategy and a successful strategy. All of which brings us back to B2B marketing automation.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

OCTOBER 12, 2009

Summary: marketing performance measurement can start with simple response tracking, and grow in stages to show business impact, track the buying process, optimize results and demonstrate strategic alignment. Show Business Impact of Marketing Campaigns. The cost per response tells little about the business impact of a marketing program.

Lead Ranking 120

Lead Ranking Planning Lead Scoring Paid Search Agency 120

Customer Experience Matrix

MAY 14, 2014

Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. People like Scott and myself can push things along out of public-mindedness and sheer intellectual curiousity, but we all have day jobs that keep us more than busy.

Rules 120

Rules Work Management Marketing Management API 120

Customer Experience Matrix

DECEMBER 27, 2010

vendor strength , which assesses a vendor’s current and future business position. Raab Associates’ primary business for the past two decades has been selecting systems, so we have a well-defined methodology for vendor scoring. I was particularly worried about the small business weights.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

AUGUST 6, 2013

Marketing automation vendors have adopted different strategies to deal with their problem, including making their systems easier to use, offering extensive training, and providing services to run the systems for their clients. The details of RightWave functionality are less important than the appeal of its fundamental business model.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

JUNE 12, 2007

Of these, more than half belong non-specialist companies including enterprise software (Oracle, Peoplesoft [now Oracle], SAP, Infor, Rocket Software) and broad business intelligence systems (Business Objects, Cognos, Hyperion [now Oracle], Information Builders, Pilot Software [now SAP], SAS).

Enterprise Management 120

Enterprise Management Marketing Management Software Vendors 120

Customer Experience Matrix

NOVEMBER 17, 2010

Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. Presumably they've demonstrated a highly scalable business model that will allow them to take the latest funding and reliably transform it into growth and, eventually, into profits. I lost track."

Marketo 120

Marketo Demand Generation Lead Ranking Marketing Automation 120

Customer Experience Matrix

JUNE 30, 2010

Other vendors – notably Pardot – have followed a similar cost-removal strategy. Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher. LoopFuse’s price-driven approach is one such strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120