Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. 86% of views of business-related videos take place on desktop browsers. High-tech and manufacturing companies lead.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

DECEMBER 27, 2019

Email marketing automation is when you set up for your business automated emails and drip campaigns that will go out to your clients when they take certain actions in regards to your business. This saves you time and energy by accomplishing certain processes on your behalf while you work on your business. The Welcome Email.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Biznology

JANUARY 26, 2018

A good way to come up with a story for a tech business video is to find the diagram that tells the story and extract what you need. Diagrams of solution architectures, processes, even the vision behind a strategy, make a great starting point for developing a video. Like this post? Sign up for our emails here.

Video Marketing 185

Video Marketing Business Storytelling Paper 185

Biznology

APRIL 17, 2020

It’s NOT business as usual. Developing new, long-term strategies, plans and policies for remote work and distributed workforce s. New leadership competencies/strategies will you need today and in a post-COVID-19 world. To what degree will your people’s strategy change as a result of COVID-19? Poll Questions.

Webinar Metrics 145

Webinar Metrics Work Management Consulting Lead Ranking 145

Biznology

JANUARY 17, 2020

Artificial intelligence is the future of the technology industry and the impact of it is being felt by businesses around the world. Instead of dealing with call centers and other uncomfortable customer service solutions, businesses are turning to AI-powered chatbots to deal with customers reliably and predictably.

Marketing AI 118

Marketing AI Work Management Business Marketing Management 118

Biznology

MAY 8, 2019

Small businesses that still aren’t using digital marketing need to understand just how important it is. Digital marketing is an essential component to ensuring your small business thrives in today’s highly competitive world and it allows you to make your mark. Your content will make or break your strategy.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

Biznology

MAY 19, 2020

It is particularly tempting to be clever if a business does offer a product or service that is legitimately more relevant now. Q: What should marketers do if event marketing was part of their budget and lead gen strategy heading into the year? But as this stretches on, some marketers are trying to be clever.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Biznology

JUNE 2, 2016

To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform. Business people are people, but in their buying roles, they represent their companies. Grow the business. and “What’s in it for me?” Save money.

SEM 80

SEM Marketing & Strategy Business Paid Search Agency 80

Biznology

JULY 7, 2020

Business events are simply the most efficient means for enabling face-to-face conversations at scale. Get to know the person behind your business customer. Reach your business contacts when they are working at home. So, take the initiative to link the consumer record to your business customer files. Build a community.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Biznology

OCTOBER 20, 2020

Businesses benefit from better alignment of budgets with market needs and higher satisfaction and engagement of internal teams this way. Digital Transformation , Cloud Migration, Containerization and DevOps are different aspects of the same overall business objective. Allocating Resources to Compete and Succeed.

Allocation 104

Allocation Digital Transformation Resources Budget Programs 104

Biznology

APRIL 28, 2020

The coronavirus impacts everyone, including you, so you need to make adjustments to your marketing strategy accordingly. It may be directly, or indirectly, but the coronavirus does touch your business in some way. You’ll need to adjust your marketing strategy by shifting your brand messaging. Your Marketing Strategy Must Change.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

Biznology

AUGUST 13, 2020

When you are thinking about your content strategy, what is one of the first thoughts that comes to mind? This is the basis of market segmentation and your content strategy depends on what your target audience is interested in and what channels you use to promote your content. What Goes Into Your Content Strategy Segmentation.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

SEPTEMBER 11, 2019

It takes various marketing strategies and persistence to reach your audience and boost sales. If you’re ready to market your e-commerce business, take a look at these three marketing techniques that are simple to make happen no matter your budget. There are times that customers aren’t easy to engage. It’s estimated there will be 1.92

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Biznology

FEBRUARY 13, 2018

The RFP was for a year’s social media strategy consulting. The post Influencer marketing is fully integrating with social media marketing strategy appeared first on Biznology. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. Good luck, soldier.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

OCTOBER 1, 2018

Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations can help small businesses operate more efficiently, which gives them a better opportunity to grow. Mobile Technology. Automated Marketing.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Biznology

MAY 17, 2019

However, some would say that especially when it comes to business, beginnings can be tough. No matter how incredible or life-altering your business idea may be in its essence, it takes meticulous planning and execution in order for it to come to life and survive the competitive nature of the business world.

Work Management 91

Work Management Business Marketing Management Allocation 91

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. That is the same approach to create a sound business video content marketing strategy.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

DECEMBER 11, 2017

For technology businesses, this was not a problem. Longer-form documentary-style videos are essential to a robust video strategy that engages buyers throughout the buyer’s journey. The post Why animation works for technology business video appeared first on Biznology. Not “real” video—small file size was important.

Work Management 127

Work Management Enterprise Management Video Marketing Business 127

Biznology

SEPTEMBER 27, 2018

For years businesses have been dividing their marketing strategies based on a number of factors. After all, it’s wise to dedicate individual campaigns that promote specific products or cater to certain demographics –– and your business should continue to implement those practices. Increased Lead Generation. Like this post?

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Content Marketing Paid Search Agency 126

Biznology

FEBRUARY 22, 2019

Even just a few years ago, small business owners still primarily embraced traditional methods to market and advertise their businesses. However, with the emergence of digital marketing, all types of businesses have figured out how to use it to help their businesses succeed. Spend less money. It’s a win-win situation.

Small Business Marketing 151

Small Business Marketing Budget Programs Mobile Advertising Tools 151

Biznology

MAY 25, 2018

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. If your business is caught in this knowledge gap, here are four ways that you can use press releases to drive and increase brand visibility: Milestones. Anything New.

Press 178

Press Marketing Management Brand Identity Branding 178

Biznology

JUNE 30, 2020

Since these rules can be tailored to your specific business, you will be in better control to prevent illegal activity, while also reducing manual workload. The more proactive action you take, the better off you will be in keeping your business safe and secure.

eCommerce 104

eCommerce Act-On Lead Scoring Lead Ranking 104

Biznology

JANUARY 24, 2018

Steve Zakur is a global technology executive who has spent the past decade solving complex business problems and growing technology businesses. The post 5 Effective strategies for A/B testing search appeared first on Biznology. Thanks to all our sponsors! Like this post? Sign up for our emails here.

Webinar Metrics 150

Webinar Metrics Effectiveness Marketing & Strategy Search Marketing 150

Biznology

FEBRUARY 21, 2020

But since there are so many brands on social, it can no longer be business as usual in terms of engaging, acquiring, and converting all those people into your life-long customers. True, every business needs new customers all the time to grow and prosper continually. They can be an excellent strategy for long-term business growth.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Biznology

NOVEMBER 3, 2017

Most explainers and other types of technology business video feature narration, frequently backed by a music track. When we’re asked to create a “silent” version for a trade show or other noisy, distraction-filled environment, we sometimes leave out the “problem statement” that kicks off most technology business videos. trade shows.

Trade Show 120

Trade Show Video Marketing Business Sample 120

Biznology

JUNE 9, 2017

Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92% of consumers read online reviews to learn more about a business before making a purchase. It takes 12 positive reviews to negate one negative review. Like this post?

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

APRIL 15, 2019

Growing a successful e-commerce business is much easier said than done. Patience and persistence are key; it often takes a couple years to see business noticeably picking up. AI is a great tool for your business. There are many e-commerce business trends to implement and augmented reality is one of those. Live Video.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Mobile Advertising Paid Search Agency 123

Biznology

JULY 13, 2017

Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. While the number of hashtags itself does not mean anything, there are several ways businesses benefit by tracking these hashtags. This is a tricky line to tread for a marketer. Relative performance. Like this post?

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

JUNE 26, 2019

In this week’s installment of Wednesday Wisdom, Consultants Collective senior consultant Douglas Spencer explores how brand strategy can be key to elevating your business. The post Wednesday Wisdom: Why Brand Strategy is a Must-Have for Consultants, Freelancers, and Solopreneurs appeared first on Biznology.

Consulting 128

Consulting Brand Identity Branding Marketing & Strategy 128

Biznology

JUNE 5, 2017

The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again. Middle stages (self-producing) – what business promotional video is the best.

Cost 145

Cost Video Marketing Product Budget Programs 145

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. One of the best ways to ensure that content strategy is king in your marketing efforts is to prioritize it at the CMO level.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

OCTOBER 4, 2017

Securing an investment from an angel fund or a VC business can be a vicious cycle. Investors love businesses that make money, and these are exactly the kind of startups that are not desperate for cash. Investors need access to your business data for due diligence and making use of VDRs is absolutely essential during this process.

Startups 123

Startups Business Planning Process 123

Biznology

MAY 22, 2019

They’re not pushing the products they use either, but are instead talking about strategies they use, challenges they faced, and how they solved their problems. The post How Employee Advocacy Programs Can Help Businesses Achieve Their Goals appeared first on Biznology. Register here by June 9th using discount code JEMAMP!

Business 132

Business Conference Advertising Agencies Social Media 132

Biznology

JUNE 22, 2016

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. My work for Tufts expanded to other networks like LinkedIn and Flickr and then I moved on to my current role at Harvard Business School.

Social Media 80

Social Media Media Curation Education 80

Biznology

FEBRUARY 13, 2019

He was formerly Chairman of Thomson Reuters China, responsible for building relationships, providing thought leadership and creating strategy for operations across interests in financial markets, legal and regulatory databases, scientific information and journalism. Like this post? Sign up for our emails here.

Business 91

Business Thought Leadership Work Management Consulting 91

Biznology

APRIL 27, 2016

Robert wasn’t able to show the videos in the presentation because of technical constraints, but here are the videos he recommends watching in addition to the webinar: Video First strategy. How to budget and plan for a business video content marketing strategy . One video is not a video content marketing strategy.

Video Marketing 80

Video Marketing Business Webinar Metrics Lead Scoring 80