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Elevate B2B Content Strategy to Business Level Execution

Avitage

B2B Content Strategy for Messages, Conversations and Content This post speaks to why B2B organizations should elevate content strategy from siloed functions to the business level, with executive accountability. The post Elevate B2B Content Strategy to Business Level Execution appeared first on Avitage.

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Business Trends Indicate Need for Enterprise Content Strategy and Operations Management

Avitage

To meet new requirements, challenges and business imperatives, enterprises must embrace a new content (digital) mindset. Enterprise organizations need a content strategy, that goes beyond marketing, websites and content projects. They must accelerate their learning curve to become proficient with modern marketing practices.

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Objectives-Based Content Strategy Framework

Avitage

With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. These conversations require topic-driven content focusing on industry and business issues that concern key buyers personas.” This is often in support of a solutions selling model.

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B2B Sales Content Strategy

Avitage

When it comes to content and strategy, few people share a clear and common meaning of each word. This is a sales content strategy guide for the perplexed. Strategy (See What is Strategy?) Michael Porter from the Harvard Business School is considered the dean of business strategy.

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30 60 10 B2B Content Strategy

Avitage

Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output.

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What is Strategy?

Avitage

Lack of clarity about content strategy might have roots in a universal confusion about strategy. In the business world, Michael Porter of Harvard Business School is a preeminent authority of business strategy. He points out “most businesses don’t have a strategy for their organization.”

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Content Strategy Competency – Understand Audiences (Buyers)

Avitage

For most B2B selling companies, content strategy is developed and executed at the functional or even tactic level. These strategies naturally focus on the requirements and audiences of each function. Few companies have a universal, business level content strategy. The linked post provides an overview explanation.