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Tuesday, June 1, 2010
Are you sick of business blogging ? It doesn't matter if you are blogging about manufacturing or swimming pools or any other industry for that matter, the basic process for coming up with great blog content can be applied to any business. Most businesses have data about their industry and use it to make important business decisions.
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Sunday, July 12, 2009
Ben Hanna, Vice President of Marketing for Business.com , where he oversees brand strategy, online marketing, public relations, social media, direct marketing and events. You took a very methodical business approach to your planning process. Tomorrow : Ben's essential strategies for establishing your first B2B social media initiative.
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Friday, April 30, 2010
Why An Effective Content Strategy is Fundamental to Effective Content Marketing. However, it is vital to incorporate a content strategy process so that you can deliver on the full promise of content marketing. Content strategy is the kissing cousin of content marketing. With that understanding, you are ahead of the game.
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Friday, September 4, 2009
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy.
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Monday, December 7, 2009
B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Enjoy! Social Web Analytics.
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Tuesday, May 25, 2010
There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. Kristina Halvorson in her book “ Content Strategy for the Web says “ Content strategy will help you deliver content that inspires trust.
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Wednesday, June 17, 2009
According to a 2009 Forrester research study, 86% of B2B companies had NO integrated social media strategy. But there are good reasons why there is slow adoption in this segment of business: Social media takes time and new skillsets. In the old days, business networking took place on the golf course or at glitzy trade shows booths.
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Monday, June 14, 2010
Want to grow your business? Set aside time to read, learn, talk with other business leaders, sketch out ideas, focus your team, and envision the future. Positive word-of-mouth is the best, most powerful way to attract new business. Examine your business process step-by-step.What should be better? Filed under: strategy.
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Tuesday, October 6, 2009
0160; Content strategy is not easy. Those that regularly read this blog know I've been covering it more recently: Content Strategy Comes Before Social Media. Method to Content Strategy. Let's face it. 0160; Actually, it's pretty difficult. The B.E.S.T. More sales from current customers. Call someone.
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Wednesday, May 12, 2010
business colleague asked me this question and I figured if it was on his mind, it might be on yours too. While it remains to be seen if I have actual influence anywhere, I have undoubtedly created substantial, tangible business benefits through Twitter and the social web. So here’s my strategy. They’re wrong.
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