KoMarketing Associates
JANUARY 28, 2021
LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels. Only 13% of respondents stated that they will increase their B2B tech spending, when compared to pre-pandemic levels.
KoMarketing Associates
APRIL 19, 2023
The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. The majority of marketers (69.9%) now spend most of their time managing the present, rather than just 30.1% who claim they are focused on the future.
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Webbiquity
MARCH 10, 2022
Branding is one of the most important aspects of business success. For B2B companies, it’s likely that many of your prospective customers find you by searching for your business online and on social media. An optimized website design should also reflect your brand’s personality and business. Guest post by Dylan Berger.
KoMarketing Associates
JULY 14, 2021
Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months. As business rebounds, marketers need analytics and attribution software to connect the dots between marketing actions and revenue.
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The US government spends over $235 billion on goods and services each year. However, there are key differences between selling to a customer or business and selling to the government. Because of this, selling your product or service to a government agency can be a great way to increase profits.
Vision Edge Marketing
AUGUST 24, 2021
While there’s no hard and fast rule on how much a leader should spend thinking about the future, there are various articles that suggest at least 10 hours a week. What are the implications of these trends to our business? How are you creating the future of your business? That’s a day! How would this impact our organization?
Martech
NOVEMBER 3, 2023
Advertisers are backing the AI boom with AI-related spending. Many are now spending on ads to promote these products and updates. Six percent of advertisers spent over $100,000 in AI ads, accounting for more than $36 million in ad spend. Digital display and paid social each received around $3 million in spend.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”
Speaker: Brian Massey, Founder of Conversion Sciences LLC
Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners. In Brian’s session, you’ll learn: How a data-driven landing page is crafted.
Speaker: Dawn Colossi, CMO, FocusVision
So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. How do you show value to the business? How to spend less time and gather higher quality leads. A shift is occurring for B2B Marketers.
Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker
Like it or not, during the pandemic, with most of us spending more time than ever at our screens, the average attention span has fallen below the standard set by the goldfish — below six seconds. Our job isn’t to remain stalwart in the face of this trend, but to tailor the way we present our business that meets the buyer where they are now.
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