Biznology

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Location Marketing for the SMB

Biznology

As a result, the SMB (small and medium business) is now having more pressure than ever placed on them to make sure that their local Internet presence is well thought-out and executed. I talk about this a lot because I can see how important this element of the SMB's Internet presence is becoming. What's the point?

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6 Effective tools for SMB that integrate with your existing SaaS

Biznology

As in: how can small business tools work together to get more done? Here are six tools that can harness the power of two platforms as one and improve business efficiency. Being successful in business isn’t always about being the smartest person in the room. These days, the buzzword is “integration.” Implement Chrome Extensions.

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2011: The Year of the Online SMB

Biznology

I am declaring 2011 the Year of the Online SMB. For the uninitiated, SMBs are small and medium businesses. They are the Holy Grail for business service providers because there are so darn many of them. They account for around 95% of the businesses in the US. Why do we know them? Get the hint?

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How SMB eCommerce retailers can turn everyday challenges into sales

Biznology

1) Keeping up with evolving sales channels by understanding business strengths. For many SMBs with limited budgets, this can be difficult to sustain — especially if ground is gained slowly and ROI is nonexistent. There are so many ways to develop a content strategy and each is specific to the eCommerce business.

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Fresh Prospecting Ideas for B2B Marketers

Biznology

Always on the lookout for new ways to identify prospects and generate leads in business markets? Jason Kieffer offers a similar service using a message template stream on LinkedIn on behalf of the sales reps in small and medium businesses. Here are some to consider. Ramp up your LinkedIn outreach. A win win situation.

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Why B2B Marketers Should Try CTV Advertising

Biznology

of their total SMB site traffic), despite running in just a couple of their focus markets. So, there will still be some waste, as you reach children or spouses of your business prospect. Stirista matched the ad impressions to the client’s website visits, revealing 2,151 matches (2.3%

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The $1,000 SMB Marketing Challenge: How Would You Spend It?

Biznology

As a business owner, what would you do with $1,000 to spend on marketing? Your marketing needs aren’t the same as those of other businesses, so first decide what your goals are. Many tools, like social media management platform Hootsuite , have free versions ample enough to meet a small business’ needs.