Paul Gillin

APRIL 4, 2013

The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that. ” Social Media flagrant self-promotion Harvard Business Review' Thanks for my old pal John Dodge for pointing it out.

Social Media 50

Social Media Promotion Studies Google 50

Paul Gillin

FEBRUARY 10, 2016

That’s why the first few minutes of any meeting, even one with people we know very well, invariably consists of small talk about stuff that has nothing to do with business. Finding connection points with customers and prospects – Executives typically spend a lot of time meeting with customers and business partners.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JUNE 18, 2013

These metrics should be meaningful to the business, not just page views and visits. You need a way to determine how your activity and social channels is translating into business results. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. What social network is right for your business? Indium Corp.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JUNE 29, 2011

Also, check out Social Media Quickstarter , a tutorial site aimed at small businesses and launched just this week by Constant Contact. In fact, the company name is in almost comically small type at the top of the home page. It’s a low-key approach to branding that uses the quality of the content to validate the service.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

APRIL 28, 2013

ABC News and other media organizations, which competed fiercely to stuff the rooms with celebrities from government, entertainment and business. I was within five feet of Thomson Reuters CEO James Smith and Washington Post CEO Katharine Weymouth, as well as numerous show business celebrities, television personalities and business executives.

Lock-In 50

Lock-In Television marketing Blast Campaigns Organization 50

Paul Gillin

DECEMBER 9, 2011

The Next Big Thing This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. The series is underwritten by IBM Midsize Business , but the content is entirely my own. The employee-focused social network is changing the way the business operates. million customers.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

DECEMBER 12, 2013

Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business. He believes few CEOs know how dramatically their businesses will change as a result of customer empowerment. And he thinks any business can enchant its customers. Even one that makes hammers.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. today to 82 cents.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses.

Social Media 50

Social Media Social Networks Facebook Statistics 50

Paul Gillin

JULY 26, 2015

We rented a house in the suburb of Exeter and I rented a small office in a funky art studio/function hall in the middle of Reading. Reading was once a vital hub of the railroad industry, but it never diversified its industrial base or built academic institutions that would fuel new business. It’s sad.

Longwood 50

Longwood Pricing Price Cost 50

Paul Gillin

DECEMBER 18, 2012

One reason customer attacks have become so numerous in recent years is because businesses and government agencies have historically had such miserable customer service. Customers now complain so fluidly that the problem for many businesses is figuring out which gripes to take seriously. Farming Out Customer Care.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

MAY 25, 2010

The blog has brought numerous business opportunities into Emerson, including an invitation to bid on a large, new plant that could total hundreds of millions of dollars. “I About 2,000 visitors stop by on an average business day and 15 to 20 messages land in Cahill’s inbox every week. Search Engine Magic.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

FEBRUARY 7, 2011

CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. A busy online community has been a remarkably effective engine of growth. Its busy Ask the Expert forums have certified credit counselors responding to inquiries. Happy Accident.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

MARCH 10, 2011

For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. And they’re busy. In fact, many LinkedIn groups are kept intentionally small by administrators who want to maintain member quality.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

DECEMBER 22, 2011

As part of my work with IBM Midsize Business , I monitor and contribute to an active IT community called Spiceworks. million as of this writing) loves to get down and dirty about the day-to-day issues of managing infrastructure at small and midsize businesses, but they also like to have fun.

Best Practices 50

Best Practices Budget Programs Tactics Course 50

Paul Gillin

JANUARY 16, 2012

Speak in terms that make business sense. It was a small victory, but one that demonstrated the power of community intelligence. BASF Chemical wanted to see two-thirds of those silos move to a shared service within a year. Don’t talk platforms to the users, Liew cautioned.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

OCTOBER 12, 2011

Having spent the past 15 years getting their transaction systems in place, businesses will now turn their attention to making sense of the massive amounts of data they are collecting. Business analysts will become the new rock stars of the organization. Analytics is the business reengineering of the mid-90s.

Enterprise Management 50

Enterprise Management Work Management Burn Rate Forecasting 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. It has to; they’re critical to its business. Lead Generator,&# indicating that generosity is part of his business strategy.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

FEBRUARY 24, 2011

One of my favorite stories from Social Marketing to the Business Customer is Indium Corp., Recognize contributions to the corporate blog in your employee newsletter, or hand out awards for the most prolific or creative contributors every quarter along with a small gift certificate. Some companies understand this.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

OCTOBER 7, 2010

Like most people, I keep my network of truly trusted advisers small and communicate with them largely outside of the public eye. Conversation monitoring is good business practice. What’s more, it would be pointless. The fact that I’m connected to people has little to do with their influence over my decisions. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

APRIL 18, 2012

Facebook is the overwhelming favorite of business-to-consumer companies because the action is free-wheeling and fun. While the percentage of people who see any individual message may be small, the ease with which messages can be forwarded – or “retweeted” – to others provides ample opportunity for amplification.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. “Ultimately, Social Business is a competitive differentiator.” Improve forecasting effectiveness.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 17, 2012

Day Two of Lotusphere kicked off with a celebration of business transformation enabled by collaboration technology. Representatives from TD Bank Group and the author of a hot new book told stories of businesses that are rethinking the way business is done.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

NOVEMBER 8, 2011

Social media is vital to our business today,” said Micarl Hill, the Mansion’s managing director. 1 rating on TripAdvisor drives so much business that Snider slashed his marketing budget this year. If you think this trend is confined to consumer markets and small electronics, think again. But it also keeps us on our toes.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

FEBRUARY 2, 2012

McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. Salespeople are too quick to discard leads that don’t show immediate potential, preferring to focus on the small number of opportunities they can close quickly. Once they’re convinced, they’re all in.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

APRIL 4, 2012

I’ve attended many a business dinner over the years and few have been as adroitly handled as this one. Rectangular tables force people to break off into small groups or spend the evening talking just to the people who happen to be nearby, which can be a drag if you don’t have a lot in common. Get a round table.

PR 50

PR Opinions Linkedin Spending 50

Paul Gillin

OCTOBER 31, 2011

Live blogging Dr. David Ferrucci’s address to the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. Ferrucci was director of the IBM Watson project. The Next Big Thing.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. On the one hand, we believe that businesses should make decisions based on sound reasoning rather than vague promises or impulse. The reality is that businesses make decisions without applying hard ROI criteria all the time.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JUNE 9, 2011

You’re better off investing in professional communicators and teaching them what they need to know about your business. You do not want to pay a freelancer to learn your business on the job. If you prefer to go the freelance route, stick with a small group of reliable freelancers rather than playing the field.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Bet the business” decisions. Group consensus.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

AUGUST 9, 2012

However, even that small number can unleash a breathtaking amount of information. Bottom line: While Twitter may be the small compared to Facebook, its vocal and influential member base can create trigger a storm of controversy with amazing speed. Early-Warning System. Brandjacked!

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

APRIL 13, 2011

Focus speakers on writing about the topic of their presentations, not promoting their businesses. Embed a small piece of Javascript code on your Web page and whenever you bookmark an article on Delicious with the designated tag, the headline and link post automatically to your page. Ask speakers to contribute posts of 300-500 words.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. The series is underwritten by IBM Midsize Business , but the content is entirely my own.

Correlation 50

Correlation Verticals ROI Demand 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. The series is underwritten by IBM Midsize Business , but the content is entirely my own.

Enterprise Management 50

Enterprise Management Training Work Management Education 50

Paul Gillin

MARCH 9, 2012

When you consider that P&G has nearly 130,000 employees spread across the world and marketing practices that have made it an icon of excellence for a century, that’s no small achievement. New Measures of Success. P&G has been called the world greatest marketing company.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Amazon 50