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Small Business Marketing Optimization Tips for 2016


The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. This infographic outlines some of the tactics and observations that help small businesses advertise.

Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin'


An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. small businesses still have not. Believe me, I get it. But we’re halfway through 2016 and the world has clearly gone mobile, yet almost half of U.S. Web Development and Desig

Is Video the Future of Small Business Marketing?


With almost 100 million views combined on Facebook and YouTube , “This Unicorn Changed the Way I Poop” helped put Squatty Potty—which makes a toilet stool to help you take care of business—on the map. It also boosted the company’s sales by over 600 percent , proving how much small businesses can profit from video marketing. ROI Small business video

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. Given the small teams who are dedicated to content marketing, it’s not a big surprise that approximately two-thirds of respon- dents are creating fewer than five pieces of content per week. only if the external publications are relevant to your business. content to business results. It will keep them busy for a while, but that’s.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. b2b marketing automation systems marketing automation new marketing automation technology small business marketing small business software continuously updated) as well as static.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

You need a simple solution that meets the following criteria: Sends scheduled posts , so you can set updates to go out during the day (and night), while you run your business. One of the best features of Hootsuite is that you can integrate your Google+ business page. In short, Hootsuite is the hands-down winner for most networks integrated and most options for busy business owners.

How does a small business move into social media marketing?

grow - Practical Marketing Solutions

The time and resources needed to be effective in social media is certainly a problem for companies big and small. But let’s get back to the original question, what if you’re a small business and have very few resources to begin with? The big difference is, as a small business owner, you have less room for error. How do you make this transition?

Finally, Small Business Social Media is Evolving

grow - Practical Marketing Solutions

These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” ” I’ve noticed in the last year or so that there has been a dramatic shift in many small businesses’ approach.  Personally, I appreciate it when a business I’ve visited takes time to find out a little about me.

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

The time and resources needed to be effective in social media is certainly a problem for companies big and small. If you’re a small business and have very few resources, how do you make this transition? Pick one of these sources that matches the skills and personality of your business and do it well for a year or two before diversifying. All opinions are 100% mine.

Three reasons social media marketing favors small businesses

grow - Practical Marketing Solutions

For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. Are small businesses going to be crowded out by the big chains and big marketing budgets? That’s how business works! Coca-Cola. Pie chart! 

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Business And Close Deals Referrals deliver higher-quality leads, references. service to your business goals -- is the best way. business-to-business (B2B) marketing tools, with social, mobile, and the steady move to. subscription-based business models making. B2B firms must continue to demonstrate value to customers to retain their business, and keeping.

Twitter Vine in Small Business Marketing


With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.  So, how do you get started?  So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak? She specializes on the topic of small business tips and resources.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients


He sends a small, yet powerful, email message along with his blogs to the clients. As a result, his business flourishes. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Case studies make up for excellent promotional material, for any small business. Here is a small excerpt from Stinky Inc. Ned J.

Marketing Automation for Small Businesses


The post Marketing Automation for Small Businesses appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing Website Tracking

7 Digital Marketing “Rules” for Small Business Owners

B2B Marketing Insider

The post 7 Digital Marketing “Rules” for Small Business Owners appeared first on Marketing Insider Group. Marketing Strategy business Content digitalOne of the things that are so cool about digital marketing is that the little guys can compete with the big guys on a more equal footing. As long as you can get your brand “out there” in really effective ways, you can compete.

5 Proven Digital Marketing Strategies for Small Businesses in 2016


As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Yes, a virtual panoply of amazingly intricate and beautifully complex multi-million dollar integrated digital marketing strategies that, unfortunately, the overwhelming majority of businesses don’t have the wherewithal or resources (human and budgetary) to implement. Small Business Rules. Census Bureau data, 99.7% of US businesses are classified as small businesses (fewer than 500 employees).

10 Awesome Small Business Content Marketing Examples

B2B Marketing Insider

The post 10 Awesome Small Business Content Marketing Examples appeared first on Marketing Insider Group. Pro tip: Before I start this week’s post I’d like to tell you about an awesome new content curation/social media tool that saves me tons of time called Quuu. Check out (it’s free). You probably know […]. Content Marketing

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business. You get the idea.

Top Marketing Trends in 2016 and What They Mean for Your Small Business

Vertical Response

Of course, when it comes to business, forecasting is vital. As you’re preparing your 2016 marketing plan, here are some predictions for what the top trends will be in the New Year — and what these trends could mean for your small business. Social media has become the word of mouth by which small businesses can live or die. SEARCH. MOBILE. VIDEO.

5 Small Businesses Excelling on Social

Vertical Response

When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. The Epicurean Connection , a VerticalResponse customer and small wine and cheese shop in Sonoma, California, is owned by Sheana Davis. Know of any other small businesses who are excelling on social? Epicurean Connection.

How to Prep Your Small Business for Marketing Software


The post How to Prep Your Small Business for Marketing Software appeared first on Salesfusion. Best Practices Customer Interaction Email Marketing Website Tracking

Productivity Secrets for Savvy Small Business Owners

Vertical Response

As a small business owner, there are an unlimited number of tasks you could be doing at all times. The post Productivity Secrets for Savvy Small Business Owners appeared first on VR Marketing Blog. Business Management Small Business Marketing Tools/Services Business Owner email productivity productivity secrets Productivity tips Small Business Owners Task Work Smarter

Small Business Owners: Time to up Your Digital Game [Infographic]

Vertical Response

In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. Small business owners have a digital footprint, but not a very active one! The Top 20 Places Your Business Needs to Be Listed Online. Small Business Guide to Google AdWords. The conclusion?

10 Steps to Achieving Work-Life Balance: Small Business Edition

Vertical Response

When you run your own business, having a personal life tends to placed on the back burner, and not just when you’re first starting out. Cultivating a balance between running your business and living your life is essential to the health of your company. By setting small, achievable goals (like finishing two important items instead of seven or eight), you’ll get more done by doing less.

How Small Businesses Benefit from Marketing Automation

B2B Lead Blog

Yet, small businesses can also benefit from marketing automation. It has the potential to fuel small business growth and provide companies with the competitive edge they need to thrive in their region and rise above neighboring companies. Marketing automation is often touted as a tool to aid large enterprises in managing their marketing campaign. Here […].

The Best Free Tools for a Small Business

Vertical Response

There are tons of fantastic free business tools out there that help a small business manage, market, and socialize their company. Some have been around for a while, others are on the newer side, but they all help small businesses be more productive. Running a business means having tons of things to do and never enough time to do them. The name says it all.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. The real focus of the conference was introducing the latest version of Infusionsoft’s Small Business Success Method, an approach to helping small businesses plan their marketing programs.

5 Reasons Small Business Owners Adopt Ecommerce


You can set your small business apart in several ways, from your brand to the quality of your products. Still, even if you’re the top small business in your city, your audience is limited. As with starting a business, adding online shopping is a whole new endeavor. How can you grow beyond the borders of your town? Last Christmas, that number jumped to 61%.

Small Business Field Guide to SoLoMo [INFOGRAPHIC]


Today’s sophisticated consumers are using mobile devices more than ever and they're using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo. Follow @jaceyleigh Follow @SyneCoreTech

Field 84

Small Businesses: Is Your Website a Novelty or a Utility?


A recent post in eMarketer featured the results of two studies that inspired me to finally write about a topic which has been bothering me for a while now: at a time when consumers are making the shift to digital at an alarming rate, too many small businesses are operating websites that serve as an unnecessary novelty rather than an indispensable utility. This is not surprising to me.

Big data and small business: The future of marketing?

grow - Practical Marketing Solutions

I had a significant insight about the future of Big Data and small business this week that I wanted to share with you. The names have been changed to protect the innocent … I was working with a small company who was bidding on a huge job to handle the maintenance on a fleet of corporate jets. You are in the data business! You are in the data business!

Does Google Hate Small Businesses?


So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. Not because small business owners aren't good marketers, or don't have good marketers on staff -- but because they have fewer resources and less time than companies with large marketing departments. Can't.

How Email Marketing Helps Your Small Business [GUIDE]

Vertical Response

If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. Like any smart business owner, you want to know the benefits of email marketing. With her help, we’ve outlined five ways that email marketing can help your business. 1. Emails keep your business top of mind.

26 Resources For Small Business Week


In honor of National Small Business Week, we’ve compiled a list of our favorite small business resources. The SMB economy is incredibly important to Radius, because our customers provide solutions to small businesses all over America. To bolster their growth, we’ve built the most comprehensive and up-to-date index of small businesses in America. Over 50 billion data points are normalized into 20 million unique businesses to produce the Radius Index, which enables marketers to better understand their customers and find new prospects.

Why Small Businesses Need Smart Marketing


Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. The study also found that mid-sized banks, traditionally the largest small business lender category , had the highest percentage of failure.

3 Don’ts of small business content marketing


Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done. Your greatest asset may be your small size. Sell yourself as small and proud of it. Find out how below.

Small Business Survey Reveals Social Media Trends [Infographic]

Vertical Response

At the end of 2012, we interviewed almost 500 small business customers asking how much time and money they spend on social media (and turned it into this popular infographic ). We polled more than 400 VerticalResponse small business customers to gain insight into how they’re using social media in their everyday activities. Find value in video and review sites.

How a Small Business Owner Turns Instagram Followers into Customers

Vertical Response

Small businesses are flocking to Instagram to create an album of marketing eye candy. Kate Marie Grinold Sigfusson, the owner of luxury baby brand Babies4Babies , says her small business gets more customer conversions through Instagram than any other channel, social media or otherwise. Most small businesses treat Instagram like a photo gallery. Network.

14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. The experts I consulted see only a bright future ahead for small businesses. 1. – “In 2013, small businesses will need to strengthen their ties to their customers as the world keeps getting smaller. Small Business Social Business Social Media Trends

25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Rule #1,online or off, is to be genuine with business associates or potential clients. 2. Small community events are happening all the time and give you a chance to make personal, local, face-to-face connections. Be Authentic. Be Unique. Be Consistent.

Top 3 Challenges in Reaching the BIG Small Business Market


We were recently in Seattle, home to a number of big technology and telecommunications companies, and were delighted to have marketing executives share their time as well as their thoughts concerning business challenges with us. One major telecommunications firm told us that 90% of their current customer base is consumers; they view the SMB market as the next, most profitable business line.

9 Social Media Hacks Every Small Business Can Benefit From

Vertical Response

Are you currently using social media sites to enhance your business’s online strategy? It’s a still image with a small section of animation. Install ‘ClickToTweet’ This free tool puts a small ‘Click to Tweet’ link next to any piece of text, which allows your customers to then share that selected text on their Twitter feed. makes it easier.

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