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Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. This infographic outlines some of the tactics and observations that help small businesses advertise.

Case study: Small business content marketing success

grow - Practical Marketing Solutions

After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. When we started the business, we thought traditional marketing methods would bring in customers. We put out flyers, hung up posters, ran some newspaper ads, and gave out business cards.

6 Video Tips for Small Businesses on a Budget

Vidyard

As a small business, the way you do business probably follows the same line of thinking. That’s why small businesses use video. Well this is why small businesses use video , actually.). Animated explainer videos are a must-have for any small business. What tips have worked for you in creating video content for your small business?

Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin'

Synecore

An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. small businesses still have not. Believe me, I get it. But we’re halfway through 2016 and the world has clearly gone mobile, yet almost half of U.S. Web Development and Desig

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. b2b marketing automation systems marketing automation new marketing automation technology small business marketing small business software continuously updated) as well as static.

The Perfect List of Marketing Technology for Small Businesses [Infographic]

Vidyard

You’re busy doing this, that, and the other thing. We know efficiency is key for your small business and we’ve got you covered. The post The Perfect List of Marketing Technology for Small Businesses [Infographic] appeared first on Vidyard. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) Go for it!

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

You need a simple solution that meets the following criteria: Sends scheduled posts , so you can set updates to go out during the day (and night), while you run your business. One of the best features of Hootsuite is that you can integrate your Google+ business page. In short, Hootsuite is the hands-down winner for most networks integrated and most options for busy business owners.

How does a small business move into social media marketing?

grow - Practical Marketing Solutions

The time and resources needed to be effective in social media is certainly a problem for companies big and small. But let’s get back to the original question, what if you’re a small business and have very few resources to begin with? The big difference is, as a small business owner, you have less room for error. How do you make this transition?

10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. It’s content that shows who you are as a business. This is a particularly relevant one for small businesses, even more so than larger corporations.

Three reasons social media marketing favors small businesses

grow - Practical Marketing Solutions

For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. Are small businesses going to be crowded out by the big chains and big marketing budgets? That’s how business works! Coca-Cola. Pie chart! 

Marketing Automation for Small Businesses

Salesfusion

The post Marketing Automation for Small Businesses appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing Website Tracking

Finally, Small Business Social Media is Evolving

grow - Practical Marketing Solutions

These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” ” I’ve noticed in the last year or so that there has been a dramatic shift in many small businesses’ approach.  Personally, I appreciate it when a business I’ve visited takes time to find out a little about me.

Beginner's Guide to Choosing an Internet Marketing Vendor for Small Business

Client Bridge

Digital Marketing small business marketing

Is Video the Future of Small Business Marketing?

Contently

With almost 100 million views combined on Facebook and YouTube , “This Unicorn Changed the Way I Poop” helped put Squatty Potty—which makes a toilet stool to help you take care of business—on the map. It also boosted the company’s sales by over 600 percent , proving how much small businesses can profit from video marketing. ROI Small business video

17 Reasons Why Small Business Need (More) Video

Vidyard

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. As a small business striving for that brand recognition and so dependent on loyal customers that keep coming back for more, this is crucial. 7. And it’s getting harder and harder to show up there as a business. Okay, maybe you still do this, I won’t judge).

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

He sends a small, yet powerful, email message along with his blogs to the clients. As a result, his business flourishes. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Case studies make up for excellent promotional material, for any small business. Here is a small excerpt from Stinky Inc. Ned J.

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

The time and resources needed to be effective in social media is certainly a problem for companies big and small. If you’re a small business and have very few resources, how do you make this transition? Pick one of these sources that matches the skills and personality of your business and do it well for a year or two before diversifying. All opinions are 100% mine.

How to Prep Your Small Business for Marketing Software

Salesfusion

The post How to Prep Your Small Business for Marketing Software appeared first on Salesfusion. Best Practices Customer Interaction Email Marketing Website Tracking

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business. You get the idea.

Overcoming the Challenges of Big Data for the Small Business Marketer

B2B Marketing Insider

The post Overcoming the Challenges of Big Data for the Small Business Marketer appeared first on Marketing Insider Group. There are a lot of articles saying the best way to plan your marketing strategies is to utilize big data. And these articles all have a point. There […]. Marketing Strategy

5 Proven Digital Marketing Strategies for Small Businesses in 2016

Synecore

As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Yes, a virtual panoply of amazingly intricate and beautifully complex multi-million dollar integrated digital marketing strategies that, unfortunately, the overwhelming majority of businesses don’t have the wherewithal or resources (human and budgetary) to implement. Small Business Rules. Census Bureau data, 99.7% of US businesses are classified as small businesses (fewer than 500 employees).

Big Ideas to Make the Most of Small Business Saturday

Vertical Response

Small Business Saturday, a day set aside to celebrate and shop at small businesses was created four years ago by American Express to rally people to shop local during the busy holiday season. Small Business Saturday is always held on the Saturday after Thanksgiving – this year it’s on November 29th. Have a “Shop Small” Soiree.

Small Business Field Guide to SoLoMo [INFOGRAPHIC]

Synecore

Today’s sophisticated consumers are using mobile devices more than ever and they're using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo. Follow @jaceyleigh Follow @SyneCoreTech

Field 90

Productivity Secrets for Savvy Small Business Owners

Vertical Response

As a small business owner, there are an unlimited number of tasks you could be doing at all times. The post Productivity Secrets for Savvy Small Business Owners appeared first on VR Marketing Blog. Business Management Small Business Marketing Tools/Services Business Owner email productivity productivity secrets Productivity tips Small Business Owners Task Work Smarter

Top Marketing Trends in 2016 and What They Mean for Your Small Business

Vertical Response

Of course, when it comes to business, forecasting is vital. As you’re preparing your 2016 marketing plan, here are some predictions for what the top trends will be in the New Year — and what these trends could mean for your small business. Social media has become the word of mouth by which small businesses can live or die. SEARCH. MOBILE. VIDEO.

The Best Free Tools for a Small Business

Vertical Response

There are tons of fantastic free business tools out there that help a small business manage, market, and socialize their company. Some have been around for a while, others are on the newer side, but they all help small businesses be more productive. Running a business means having tons of things to do and never enough time to do them. The name says it all.

5 Small Businesses Excelling on Social

Vertical Response

When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. The Epicurean Connection , a VerticalResponse customer and small wine and cheese shop in Sonoma, California, is owned by Sheana Davis. Know of any other small businesses who are excelling on social? Epicurean Connection.

Small Businesses: Is Your Website a Novelty or a Utility?

Synecore

A recent post in eMarketer featured the results of two studies that inspired me to finally write about a topic which has been bothering me for a while now: at a time when consumers are making the shift to digital at an alarming rate, too many small businesses are operating websites that serve as an unnecessary novelty rather than an indispensable utility. This is not surprising to me.

Twitter Vine in Small Business Marketing

Biznology

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.  So, how do you get started?  So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak? She specializes on the topic of small business tips and resources.

Small Business Owners: Time to up Your Digital Game [Infographic]

Vertical Response

In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. Small business owners have a digital footprint, but not a very active one! The Top 20 Places Your Business Needs to Be Listed Online. Small Business Guide to Google AdWords. The conclusion?

10 Steps to Achieving Work-Life Balance: Small Business Edition

Vertical Response

When you run your own business, having a personal life tends to placed on the back burner, and not just when you’re first starting out. Cultivating a balance between running your business and living your life is essential to the health of your company. By setting small, achievable goals (like finishing two important items instead of seven or eight), you’ll get more done by doing less.

Get Found on Small Business Saturday and Beyond

Vertical Response

American Express launched Small Business Saturday (SBS) in 2010 to recognize the positive impact that small businesses have on their communities. What better way to call attention to them than by reminding customers to “shop small” and “dine small” the Saturday after Thanksgiving? billion on Small Business Saturday.

Big data and small business: The future of marketing?

grow - Practical Marketing Solutions

I had a significant insight about the future of Big Data and small business this week that I wanted to share with you. The names have been changed to protect the innocent … I was working with a small company who was bidding on a huge job to handle the maintenance on a fleet of corporate jets. You are in the data business! You are in the data business!

How Small Businesses Benefit from Marketing Automation

B2B Lead Blog

Yet, small businesses can also benefit from marketing automation. It has the potential to fuel small business growth and provide companies with the competitive edge they need to thrive in their region and rise above neighboring companies. Marketing automation is often touted as a tool to aid large enterprises in managing their marketing campaign. Here […].

Does Google Hate Small Businesses?

Hubspot

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. Not because small business owners aren't good marketers, or don't have good marketers on staff -- but because they have fewer resources and less time than companies with large marketing departments. Can't.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. The real focus of the conference was introducing the latest version of Infusionsoft’s Small Business Success Method, an approach to helping small businesses plan their marketing programs.