KoMarketing Associates

APRIL 25, 2017

Time and time again, regardless of the business and its goals, Lookalike custom audiences tend to perform exceptionally well, if not the best, out of all other audiences. With B2B being the focus of your business, there are some terrific methods to reach others in business, using work demographic targeting. Business Purchases.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

APRIL 22, 2020

For example: The whole thing got me thinking about businesses in general. What can our clients, and other businesses be doing to optimize their existing digital marketing programs during this time? The thing is, now more than ever, people want to feel cared about and small efforts can go a long way. Take Advantage of Extra Time.

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

DECEMBER 5, 2017

Since we work with small industrial manufacturers, my company is putting time and effort into becoming a member of and participating more with statewide business organizations in New Hampshire, where we’re located. Dianna Huff , Founder and President, Huff Industrial Marketing, Inc.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

NOVEMBER 13, 2019

The CMO Survey, published in partnership with Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association, discovered that marketing budget growth is expected to be strong over the next 12 months, with a growth rate of 8.7%. This is compared to a growth rate of 7.5% just one year ago. just one year ago.

Lead Gen 121

Lead Gen Marketing Budget Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

JULY 2, 2020

Some marketers will do a small test, not get the results they want, and then stop using LinkedIn ads. And it promises relief from a problem pretty much every business in America (and much of the world) is experiencing right now. It works for B2B companies, for B2C companies, for small companies, and for large companies.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

AUGUST 30, 2017

Automating some marketing processes can streamline day-to-day business, but how is technology benefiting marketers who have invested in the automation process? In total, 98 percent believe that effective marketing automation is essential to long-term business success. Marketing Automation and Customer Journey Mapping.

Marketing Automation Services 149

Marketing Automation Services Marketing Automation Automation Peer-to-peer 149

KoMarketing Associates

APRIL 1, 2020

The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Third Party Validation. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

OCTOBER 8, 2019

A 2019 study of 150,000 small business websites found that 25% of all small business websites are missing an H1 tag. That same study of small business websites found that “SMB websites with a meta description rank 17% higher than websites without.”. Think of your meta description tags as ad copy.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

AUGUST 7, 2017

The “Small Business Marketing, Big Digital Challenge” report recently surveyed more than 500 marketing decision makers to learn more about how they are managing their digital content. How Businesses Value and Manage Marketing Content. However, this does not take away from the value organizations place in marketing content.

Marketing Management 120

Marketing Management Customer Surveys Planning Content 120

KoMarketing Associates

AUGUST 26, 2020

Be accessible on a small screen. Demand generation marketers can make use of LinkedIn video ads to drive registrations for online or offline events, or to build excitement for a product launch, or simply urge business buyers to explore a better way to optimize their work. Remember the old rule in B2B: People do business with people.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

APRIL 13, 2017

The ultimate goal of business is to capture more customers and close more deals. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses. The idea is simple: Once a visitor arrives on a landing page via a search ad, he/she fills out a form to express interests in the business. Form Submission.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

FEBRUARY 20, 2014

Yes, B2B marketing is businesses marketing to businesses. Taking marketing back to a human level can help create engaging campaigns that not only showcase a company’s value to other businesses, but also promotes a human connection that just can’t be created between organizations. This also highlights communication of a business.

B2B Marketing 120

B2B Marketing Work Management B2B Optimization 120

KoMarketing Associates

OCTOBER 4, 2016

Distribution channels must be prioritized and developed to realize business value. Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents. Set small production goals first, with dates and milestones in mind. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

MAY 3, 2017

In the “From Main Street to Madison Avenue: Millennials Disrupting the 50 Year-Old Balance of Marketing Power” report from Magisto, data showed that Millennial marketers at small businesses spend 58 percent of their budget on digital media. In comparison, just 14 percent of Baby Boomers do the same. “In

Planning 120

Planning Paid Search Agency Comparison Opinions 120

KoMarketing Associates

MARCH 20, 2018

For businesses, it’s important to note that customer experience isn’t just customer support. Customer experience encompasses all the interactions a person has with your business. The challenge with creating the perfect experience is that very rarely are businesses unified. Customers want the whole experience. Easy enough, right?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

MARCH 10, 2016

I’ve gotten 12 business emails today. B2B Email Marketing Is Big Business. Because we all receive a truckload of business email each day , frequently written off-voice or with transparent enthusiasm (um, we’re probably not real friends), the volume obscures the individual effort behind the electronic messages. It’s only 9:14am.

Work Management 120

Work Management Marketing Management Marketing Automation Services Email Marketing 120

KoMarketing Associates

AUGUST 27, 2019

Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. Verizon has a Twitter account that’s for their Verizon Enterprise division, which provides IT security and enterprise news for their large-scale business customers. Uses the Shop Feature.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JUNE 18, 2019

Take this example from one of our recent case studies : “The impact this work had on our business was significant,” says the VP. Our team is small. Before sitting down to write, take the time to understand your target audiences’ core questions and business needs. Final Thoughts.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

JANUARY 19, 2022

It’s no secret that cybersecurity marketers are busy people, so being able to automate repetitive digital marketing tasks can be a huge help. I work on a small team. Eliana Vuijsje, Marketing Director at Adaptive Shield. Marketing Automation Platforms Like Marketo and Pardot.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

APRIL 10, 2017

The “ State of Agency Business Development ” report from Advertiser Perceptions recently surveyed 158 marketers to determine how they narrow down their list of agencies to work with for advertising purposes. Cost and speed were two factors as to why marketers are making the shift. In-House vs. Third-Party Marketing Assistance.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Analytics 120

KoMarketing Associates

SEPTEMBER 4, 2019

For example, if a company offers malware protection software for businesses and a new virus attacks, news reporters and non-business-related users will be looking into “malware protection.” Companies start small and can expand when it’s the right move. Geographic Targeting.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

JULY 11, 2019

We’ll show you what you need to do to manage your company page on LinkedIn in 2019, and give you a few opportunities for extra credit so your company can stand out and win more business. Remember: People don’t do business with businesses. People do business with people. Let’s start with some low-hanging fruit.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

JULY 23, 2019

In addition, these videos can showcase either company employees / experts, or industry experts outside of your company in order to bring further perspectives to your audience.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

OCTOBER 15, 2015

Sometimes a business product or service can be purchased without much consideration. Business strategists recognize interchangeability as the death knell for a company. Often, what’s bought are simple or inexpensive consumables, interchangeable in the mind of the buyer with other products or services in the same category.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

KoMarketing Associates

JULY 2, 2019

ROI is measured along a cycle that could span weeks or months depending on your industry and business model. It states that only a small amount (the ‘tip’) of information is available or visible when the ‘real’ information or bulk of data is unseen, deep down in the water. Create KPIs and Measure Outcomes.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

AUGUST 18, 2020

Meta description 1: B2B video marketing on LinkedIn is one of the best opportunities in marketing if you want to increase engagement and drive business at the same time. Be accessible on a small screen. Remember the old rule in B2B: People do business with people. If you must use sponsor graphics, keep them small.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

MAY 26, 2015

Sometimes SMEs have been on the product side of the business, and other times they are part of the consulting part of the business. No matter the industry or business, I always find keyword research a fun, exploratory process. I know we work with both enterprises and small businesses, how might that plan differ amongst them?

SME 120

SME B2B Marketing Planning Content Marketing 120

KoMarketing Associates

OCTOBER 9, 2012

When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising. While your strategies for each social media site vary, you shouldn’t write off any network until you’ve applied the best practices and analyzed the results each has on your business. Like and comment on images from businesses.

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

KoMarketing Associates

SEPTEMBER 5, 2017

As investment in social media continues to be on the rise, B2B marketers also face greater pressure to attribute their programs to broader business outcomes and revenue. The bottom line is that B2B marketers should consider allocating (or at least proposing) small budgets to test social media advertising.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

AUGUST 14, 2012

What types of things can you offer them that are related to your business and are interesting? ” But the company has made their brand cool by creating content and doing fun things around small business. They also do things like hold business card contests that get people engaged and are fun to be a part of.

SEO 120

SEO B2B Work Management Word of Mouth 120

KoMarketing Associates

NOVEMBER 19, 2015

Business relationships rely on some of the same data points but are often distanced from targets and customers by geography, station (status in the food chain of the individual with final say-so) and decision-making protocols like RFP docs, requisition requests, and other confounding red tape.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. It’s a way to reward high-value customers in a feature highly visible to the business community. Google Small Business: Launching a Web-Based Business.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

APRIL 19, 2018

Small teams and lack of time. And the best news for busy B2B marketers? To make the B2B content audit manageable, identify 10-20 priority keywords that directly relate to your business. Or a keyword may not be mainstream in your industry yet, and present an opportunity for your business to establish an early presence.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

JUNE 7, 2018

One of the primary reasons why content gets stale or stymied into one angle is because all of us are experts in our own business. However, just because we know a lot about our industry or business, we shouldn’t assume that our customers, clients, or target audience knows the same information. Consider International Perspectives.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

APRIL 11, 2017

The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. The best way to optimize your video content is the same as any other content – look at the analytics and make small improvements! Should they be focusing on a particular type of video (e.g.,

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

OCTOBER 3, 2017

And if you remain focused , you can get a lot done with a small window of opportunity. While there may be shortcuts and short term results, those that build sustainable and effective social media channels for their business incorporate these six elements into their strategies on a regular basis. Perception.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

MARCH 8, 2016

For example, if I can personalize a pair of shoes, why can’t I personalize a 1,000-page product brochure to just include products relevant to my business? Marketers have been in an all-out sprint to keep up with the pace of digital evolution — which has been happening as business has kept moving forward.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120