Digital B2B Marketing

FEBRUARY 12, 2013

Does content marketing work for local businesses? The real answer to “does it work” is almost always “it can” Here is the right question to ask: “ is it the right thing for my business to do? It just might not be the best next investment for your business. Does X really work for Y? In Summary.

Social Media 100

Social Media Media B2B Case Study 100

Digital B2B Marketing

JULY 23, 2013

No business would accept a 50% ROI if there is a 150% ROI available with no additional risk, but that same 50% would look great when you were only expecting 20%. Our expectations are a function of our historical measured ROI, our business requirements and what we see from others around us.

ROI 100

ROI Advertising Agencies Telemarketing Planning 100

Digital B2B Marketing

MAY 7, 2012

At today’s pace of business, time is a luxury few business initiatives are afforded. Committing a meaningful investment of time, money and attention over multiple quarters for what is still a trial is nearly impossible for most businesses. Your social media program needs time. It needs months, quarters or even years.

Budget Programs 100

Budget Programs Social Media Curation Case Study 100

Digital B2B Marketing

FEBRUARY 4, 2012

Very little of their business is based on advertising, whether digital or traditional. They purchased IT Business Edge in September 2011 and Internet.com in 2009. Online advertising space is packaged as part of a lead generation program for a small premium cost. .” In other words, QuinStreet is a lead generation company.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

NOVEMBER 29, 2011

Every company is looking to differentiate by meeting specific business needs. He charges more and consistently wins repeat business because he creates unique offerings around his (commodity) product that increase the value of purchasing through his company. But it doesn’t make sense for all.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 29, 2011

Every company is looking to differentiate by meeting specific business needs. He charges more and consistently wins repeat business because he creates unique offerings around his (commodity) product that increase the value of purchasing through his company. But it doesn’t make sense for all.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 19, 2013

Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. They may be more junior contacts or companies that are too small or large to be your best prospects, but they represent a real possibility of current or future business. However, sales cycles are long.

Lead Generation 100

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

OCTOBER 1, 2013

A number in some book or website, based on the results of businesses nothing like yours? They represent the results of a small sample of companies. Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing.

Advertising Benchmark 100

Advertising Benchmark Click Rate Sample Paid Search Agency 100

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. Extending marketing automation into display advertising with specific vendors is the first small step.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Digital B2B Marketing

JUNE 12, 2013

Ok, there are a few good opportunities mixed in, but most are not the decision makers you need to reach or they are from businesses that are too small. There’s just one little problem: the leads are crap. Others simply aren’t interested. Education Is About Aspiration.

Lead Ranking 100

Lead Ranking Lead Scoring Buyer's Journey Leads 100

Digital B2B Marketing

MARCH 19, 2013

If you are looking to increase distribution of your content within a targeted business audience, this offering is definitely worth learning more about. LinkedIn is a major site but it is still only represents a small portion of the time most people spend online. Target Advertising Across the Web Using LinkedIn Data.

Linkedin 100

Linkedin Advertising Agencies B2B Distribution 100

Digital B2B Marketing

AUGUST 13, 2013

Like many long term business and marketing goals, our personal dream was still fuzzy around the edges. Oh, and if you have a lead on small acreage west of Portland, Oregon that isn’t publicly on the market yet, do let me know! Selling our home and getting land has been a dream of ours. But alas, we didn’t. Strategy agile'

Planning 100

Planning Marketing & Strategy Marketing Network Marketing 100

Digital B2B Marketing

MAY 25, 2011

Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Individuals and small companies can create and reach large audiences. As your audience grows, reach increases, impressions increase and value to the business increases.

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

MARCH 12, 2014

Understand how businesses are using cloud computing. Your highly focused, long-tail content provides the most information about intent, yet it reaches only a small audience. Consider someone searching for “ cloud computing.” ” Their intent could be: Learn about cloud computing for a school paper.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

JANUARY 10, 2012

The business sees a huge repository of customer and prospect data it believes is valuable for email marketing. Marketing lists are often acquired sporadically, and when these acquisitions are handled by various groups, companies lose the opportunity to learn from their successes or failures.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Digital B2B Marketing

MARCH 27, 2012

Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Background: we have about 400 square feet of garden, small garden by rural standards and large by city standards. Eloqua has an active voice on the entire spectrum of content marketing.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Digital B2B Marketing

JULY 26, 2011

Although my focus on numbers has evolved, in business, information still fuels me. I landed in marketing by chance, looking for a small startup company to join. Organic is good, whole foods, raw foods and live foods (such as yogurt and kombucha) are even better. I’m analytical. I started my career in analytical disciplines.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

OCTOBER 29, 2013

Our oven is easy to use but it is way to small. An example I recently came across is Passle’s State of Business Blogging 2013 report, with markedly different results from the Content Marketing Institute’s 2014 Benchmarks report. Here is a hypothetical example: 79% of end users agree that our solution is easy to use.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

JUNE 14, 2011

If you curate content to share, Switchboard lets you answer the question “ how do we know the content we share connects with our target audience? &# With Switchboard, you see not only how many clicks you have on your content, you also see the firmagraphics, or business profile, of the audience that clicks on the links you share.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

DECEMBER 2, 2013

Your name may be in small type, or even just in a logo that won’t even be seen in most email clients. According to a study referenced in Harvard Business Review, companies were 60 times more likely to get a qualified lead when they followed up within an hour versus waiting more than 24 hours. Brand Your Content And Promotions.

Lead Generation 100

Lead Generation Budget Programs Lead Ranking Lead Scoring 100

Digital B2B Marketing

JUNE 7, 2012

The Basics B2B : Business to business. On occassion it may mean Small and Medium Enterprises. SMB : Small and Medium Businesses. In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Acquisition 100

Digital B2B Marketing

FEBRUARY 16, 2015

He recently joined Business Insider as the Sales Director for the Southeast, after a number of years with CBSi, parent to B2B technology focused properties ZDNet and TechRepublic (among others). Yes, marketing should build the business, but it doesn’t make the trees around your office burst into beautiful blooms of money.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

DECEMBER 8, 2011

Consider Context Limit your retargeting campaign to content that is contextually relevant or on an adjacent topic (for instance, business content for an enterprise technology offering). Add a small Opt Out button to your banner that links to a page that includes your optout pixel and a brief explanation of how they just opted out.

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100

Digital B2B Marketing

JANUARY 8, 2013

Until Google allows you to create an account for you as an individual, not an email address, this problem will continue to plague Google’s most loyal users and the business users they are looking to attract. Small Advantage: Facebook with EdgeRank as an additional filter and lists for manual control.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

JANUARY 20, 2014

One or multiple ads are queued and cycle everywhere, with HR leaders, business execs and IT staff getting the exact same message. Outside of your one small site, the entire Internet is your blind spot. Your online ads are the banner equivalent of batch-and-blast email. Everyone sees the same set of ads across your entire program.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

Digital B2B Marketing

APRIL 4, 2011

It is nurtured as it grows, everyone loves seeing results, but it just isn’t enough to drive your business. A marketer during the week, my weekends are often spent with family in the garden, which has grown well beyond its small corner. That corner of your yard dedicated to growing edibles. Here are three things you need to do.

Social Media 100

Social Media Media B2B Budget Programs 100

Digital B2B Marketing

MARCH 9, 2011

Even negative measurements are rarely negative, they are just small positive measurements — low response rates or conversion rates. Applications These have now been relabeled adware, spyware or malware, and internet security suites have significantly undermined these business models. So do you consider what matters but is not measured?

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 7, 2011

The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. In contrast, concerns about business and employee receptiveness is cited by less than 15% of respondents. I just wish I had looked at it earlier. IT’s needs must be met.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100