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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO. This is what most SEO tools do.

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International SEO: Another reason to avoid AMPs

Biznology

Since load time is a ranking factor, AMPs are supposed to boost SEO. There is a fourth reason you need JavaScript on your pages: international SEO. If you try to serve flat HTML content designed for each of the countries where you do business, you will run afoul of Google’s own aggressive anti-duplication filtering algorithm.

SEO 192
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How Handcrafted SEO Can Generate More Sales

Biznology

Therefore, many companies have a SEO strategy. But, is it the right SEO strategy? Most businesses go with the flow when it comes to optimization. Businesses tend to look at what the competition is doing and follow online trends when it comes to optimizing company websites for search engines. This can be a huge mistake.

SEO 151
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Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. The importance of keywords.

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SEO for site acquisitions

Biznology

How are you going to handle the SEO problem? SEO is hard enough so don’t make it harder for yourself. Prioritize this by creating a list of your “Top 25 Keywords” that are critical to your business. This is a critical element of SEO as Google relies heavily on link equity to determine ranking positions. Like this post?

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What Every Non-Technical Marketer Needs To Know About SEO

Biznology

For many businesses, ranking on the first page of Google is a constant uphill battle. The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms. 4: Mobile is critical today.

SEO 151
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SEO – rank is only half the story

Biznology

When thinking about SEO, don’t just focus on your ranking positions. You have to look past that and analyze if you are getting any business value out of that ranking position. It’s one of the most valuable pieces of SEO data you can have. The post SEO – rank is only half the story appeared first on Biznology.