WebMarketCentral

DECEMBER 11, 2008

Or, most likely, something you did that was totally unrelated to SEM that nevertheless had an effect? Brand advertising-yes, even print ads-support SEM success. Social media participation helps drive business. Random variation? Phases of the moon? Change in the national mood? Part of this effect is easy to measure (e.g.

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

SEPTEMBER 15, 2008

Eyeing Prices as Search Keeps Growing by eMarketer This article summarizes a recent SEMPO study detailing "multiple reasons for SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting." UM Finds Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

DECEMBER 3, 2009

What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

APRIL 3, 2008

That's about what would be expected from a survey of the general business population, but considering that the respondents to this survey were all search marketing professionals, that figure is astounding. How can that many companies not understand the cost-effectiveness and inherent measurabilty of SEM?

Customer Surveys 20

Customer Surveys SEO Paid Search Agency SEM 20

WebMarketCentral

FEBRUARY 4, 2008

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. 12 Website Design Decisions Your Business or Organization Will Need to Make (PDF) by Ralph F.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

NOVEMBER 24, 2008

4: How to Write a Strategic Marketing Plan , December 6, 2007 My recommended outline for crafting a strategic marketing plan, from high-level business objectives and strategies through marketing and PR tactics and tools. #3:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

JANUARY 16, 2008

They give you the opportunity to start, or join, conversations that can ultimately be beneficial to your business, if managed properly. Vascellaro reviews niche social networking sites targeted at doctors ( Sermo ), wireless business executives ( INmobile ), financial traders (planned from Reuters) and advertising professionals ( AdGabber ).

Social Media 20

Social Media Web 2.0 Digg Social Marketing 20

WebMarketCentral

NOVEMBER 12, 2008

You can unfollow me if you like."); and providing too much information ("I like how Twitter is a combination of some business and some personal info so I can get to know people on both levels. I look at your profile, check your recent tweets and bio, and decide if what you are saying is useful to me. Not useful, no follow. Stop harassing me!

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

JANUARY 30, 2008

Traits of a Great SEO Client: Commitment by Small Business SEM Marchex SEO pro Scott McGee writes about the client side of the SEO relationship, list the traits that help a client work successfully with an outside SEO firm, starting with commitment—the willingness to be fully involved in the entire process.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

MAY 28, 2009

Pay Per Click Search Engine Marketing Flowchart by PPC Blog One of the most bookmarkable posts ever on the topic of search engine marketing, this handy chart guides you through creating an SEM campaign from strategy and keyword research through keyword grouping and ad copy writing to measurement, analysis and optimization.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

JANUARY 29, 2009

Again, bottom line, I highly recommend Website Optimization: Speed, Search Engine & Conversion Rate Secrets for anyone who wants to maximize the business value of a website. ** Contact Tom Pick: tomATwebmarketcentralDOTcom.

Optimization 20

Optimization Marketing Websites SEM Sample 20

WebMarketCentral

JULY 7, 2008

This is because, as the report notes, it takes time to build external links and a significant body of content, which are critical to establishing credibility with both search engine spiders and human readers (and why persistence is one of the most vital components of effective business blogging ).

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JULY 14, 2008

In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. The first vendor to respond to an inquiry—particularly if that response is fast, within the first 30 minutes or so after contact—has an inordinate chance of winning the business.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

OCTOBER 13, 2008

How can "conquesting" be applied as an SEM tactic? Essential metrics in paid-keyword campaigns by DMNews Olivier Silvestre provides guidance on optimizing landing pages, ad copy and keywords through the proper use of actionable SEM metrics. How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO?

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

MARCH 19, 2008

I'll be back to writing about social networking, interactive PR, SEO and SEM, and the usual stuff as soon as I make sure my clients are well taken care of for the moment. So, the blog will take a brief time out.

SEM 20

SEM PR Database Marketing Social Networks 20

WebMarketCentral

AUGUST 1, 2008

Learning SEO and SEM - Where to Start? Among the conclusions: the vast majority of SEOs are self-taught (ranging from close to 60% in SEM agencies to more than 80% of “self-employed, non-consultant” whatever that is); SEOs are underpaid (even in the U.S.,

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

SEPTEMBER 14, 2007

Thinking of bringing SEM and SEO in-house? Nearly a third of corporate respondents said that finding talented SEO specialists is "very difficult" (which is probably why KCA's business is expanding in this area). Online banner ads and print advertising receive the lowest grades for ROI.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

AUGUST 24, 2009

Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

MAY 18, 2009

Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

SEPTEMBER 16, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

FEBRUARY 20, 2008

Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post. They're completely focused on my business and the impact they can have on it." What are they doing? Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JUNE 3, 2009

What are the real reasons many seemingly-promising business ideas fail? The 6 Untold Reasons Why Businesses Fail by Growthink Dave Lavinsky elaborates on six common but often unrecognized causes of business failure, such as confusing ego with a business opportunity, trusting "white lie" feedback and failing to make a 100% commitment.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

FEBRUARY 27, 2009

Sponsored by Minnesota’s only professional organization dedicated exclusively to the needs of business-to-business marketing professionals, the event will be held at the Metropolitan located at 5418 Wayzata Blvd, Minneapolis. The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

SEPTEMBER 3, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 13, 2009

Is Social Media Passing Your Business By? DJ Francis outlines why social media is important for business and how to approach it. Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. As DJ notes, "Some people think this new way of doing things is bogus.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 27, 2005

Another company developed an extensive set of keywords and launched a search engine marketing (SEM) campaign. Companies invest in Web sites in order to drive business. Had the company known this sooner, they may have been able to get extra work or a partial refund from the SEO firm, depending on contract terms.

Online Marketing 20

Online Marketing Auto Responder SEM RSS 20

WebMarketCentral

JUNE 17, 2009

Retaggr Another valuable site for reputation management, Retaggr not only enables you to create an online profile linked to your accounts on other social media sites, but also lets you easily create an online business card, social media email signature , and blog widget to help visitors easily add you to their friend lists.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

JULY 23, 2009

Because when businesses aren't optimistic about demand, they don't invest in new software and other technologies. In this environment, smart businesses are taking advantage of reduced spending by their competitors to maximize their PPC results and increase market share. And people won't search for what they have no budget to buy.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

FEBRUARY 25, 2008

Previous articles in this series: Best of 2007: SEO Analysis Tools Best of 2007: SEO Keyword Research Tools Best of 2007: News Articles on Social Media Marketing Best of 2007: Blog Posts on Social Media Marketing Best of 2007: Articles and Blog Posts on SEM Best of 2007: Articles and Blog Posts on Google AdWords Best of 2007: Articles and Blog Posts (..)

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

MAY 4, 2009

Following his strategy and the steps he lays out in this post, "one can cut past the boilerplate emails and link requests, and build not only a business relationship with a publisher, but also a long term friendship." SEO social media interactive PR? tags: PR 2.0 SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

JANUARY 7, 2009

The SEO makeover: simple tools for better traffic by iMedia Connection In another piece from iMedia Connection, Andrew Hazen , founder/CEO of Internet marketing firm PRIME Visibility , offers 10 simple steps to improve SEO results for the site that can be applied anywhere, such as using keyword-rich text-based navigation in place of Javascript menus (..)

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

MARCH 3, 2008

Sites ** technorati tags: Zamzar, Avantstar, Quick View Plus, David Berkowitz, TypePad Widget Gallery, Nabbit, SitePal, Avatars, Mitch Joel, Loren Baker, Search Engine Journal del.icio.us

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

FEBRUARY 13, 2008

Search and Find - SEO Your Press Release by PR Meets Marketing Another post from Cece Salomon-Lee, this one on how to search optimize press releases using title tags and keywords in the header, subhead and first paragraph. tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

SEPTEMBER 22, 2009

More customers = More business. Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. More Search = More Customers. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing).

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

AUGUST 17, 2009

by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories." Six Things You Might Be Doing Wrong (And How to Fix Them)!

SEO 20

SEO Best Practices Adwords Copywriting 20