The Point

AUGUST 27, 2019

LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – business) email address. is its ability to target specific audience demographics: job title, industry, etc. Audience Size.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

The Point

MARCH 25, 2016

Let’s face it: most business inboxes get flooded every day with Webinar invitations. Most business professionals live and die by their online calendars. Use SEM to generate incremental leads outside of your target list. Consider a 4-week paid search (SEM) campaign leading up to the date of the Webinar.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

JANUARY 29, 2015

In our business, demand generation and content marketing are nearly synonymous. HS) One of the great things about being a demand generation marketer is that our business is constantly changing. So many of the trends in B2B marketing in the last decade have been towards inbound marketing – think SEM, content syndication , etc.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

OCTOBER 11, 2012

In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency.

Positioning 100

Positioning Paid Search Agency Cost Google 100

The Point

SEPTEMBER 17, 2014

Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

MARCH 16, 2010

Ad copy can be used to filter out unqualified traffic – for example, using the word “enterprise” to filter out small business professionals – but doing so can waste precious real estate that’s better dedicated to action-oriented copy that compels qualified prospects to click on your ad.

PPC 100

PPC Keywords Campaigns SEM 100

The Point

OCTOBER 14, 2009

a trial offer is of limited appeal to the majority of search traffic, namely those prospects only conducting cursory research and seeking solutions to a particular business problem. Tags: B2B Marketing Demand Generation Landing Pages Offer Strategy SEM search marketing b2b demand generation b2b lead generation paid search PPC.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

The Point

SEPTEMBER 20, 2016

HS) SEM (paid search) is one. I’ve seen very few companies, at least on the B2B side, manage SEM in-house effectively. (TA) In your experience, what are a few marketing initiatives every B2B company, no matter the size, could feasibly allow an agency to manage and expect to see a positive return? (HS)

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Point

FEBRUARY 4, 2013

Optify’s suite of digital marketing software is Web-based, so they’re able to extract metrics directly from their clients’ Web activity without any selection bias, excepting any prejudice due to the type of organization with whom they do business. Optify’s customers are primarily small- to mid-size companies.).

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

FEBRUARY 18, 2014

People know when they need it; they just need to decide which vendor to do business with. Commodity products are tailor-made for inbound marketing: SEO, paid search (SEM), content marketing, online display advertising. At its essence, marketing commodity products is simply about being in the right place at the right time.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

The Point

DECEMBER 23, 2014

Which social media platform makes most sense for your business? B2B Marketing Campaign Strategy Demand Generation lead generation Online Advertising Online media PPC Advertising SEM Social Media facebook facebook advertising linkedin linkedin ad tips linkedin advertising social media advertising social PPC twitter twitter advertising'

PPC 100

PPC Advertisements Advertising Cost Per Thousand 100