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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Content Marketing is the about building measurable business growth. Everyone inside the business creates content. How many businesses know what percent of their content even gets used?

ROI 325
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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

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Smarketing: Five Sample Steps to Reach Marketing and Sales Alignment

Golden Spiral

A Five-Step Sample Process for Smarketing. For example, say sales reps go to a conference and each returns with a stack of business cards and lead information. The post Smarketing: Five Sample Steps to Reach Marketing and Sales Alignment appeared first on Golden Spiral. A new contact downloads a piece of content.

Sample 62
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Seven Ways to Promote Your Local Business Outdoors

Webbiquity

Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. Support small businesses. Billboards.

Promotion 252
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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

In one of my first jobs, I helped to develop a digital marketing campaign for a small business that grew its revenue by 15% within eight months. I enjoy the process of analyzing complex data, identifying patterns and trends, and using that data to make informed recommendations. Accomplishments like that really motivate me to do my best."

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7 Amazing Sample Answers to "What Makes You Unique?"

Hubspot

Here are seven sample answers to ensure you're proving yourself an incredibly valuable company asset. 7 Sample Answers to "What Makes You Unique?" Consider mentioning a personality trait you feel would be a good fit for the business. How to answer "What makes you unique?". Mention skills listed in the job description.

Sample 96
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How to use AI analytics for targeted business decisions

Sprout Social

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 111