ViewPoint
AUGUST 28, 2013
Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Businesses are struggling to figure out how to adapt. Twitter: @stein_nick.
ViewPoint
DECEMBER 17, 2013
In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.
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ViewPoint
APRIL 2, 2013
LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. The B2B Marketing Advantage of LinkedIn. Marketing Automation Software That Delivers the Most Data Wins.
ViewPoint
MAY 13, 2016
A couple of years ago I wrote a blog for Salesforce.com about lead definition. Sales reps did not know how to prospect for new business so the 20,000 “leads” were ignored and wasted. Validation of business issues/opportunities. All because the CEO did not insist on a common definition of a lead. Define what a lead is.
ViewPoint
OCTOBER 24, 2011
—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. In a sense, Kenandy and PointClear function in similar ways to move strategic business processes out to more efficient and cost-effective resources.
ViewPoint
FEBRUARY 23, 2018
They’re seasoned pros who’ve seen a lot in the business world, and who’ve been with us for an average of 4.1 It’s a specialized tool that syncs with Salesforce.com and other CRMs. The touch cycle or cadence for this client was 12 touches over 10 business days. At PointClear, our average associate is 50.
ViewPoint
MAY 30, 2012
He has served as an Editor and Publisher of This Week In Consumer Electronics, Sporting Goods Business, Consumer Goods Technology, Retail Info Systems, Hospitality Technology and Mobile Enterprise. Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report.
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