WebMarketCentral

MAY 12, 2008

Blog RSS feeds can be syndicated across a large number of sites, providing exposure (and links) generally not applicable to a standard company website. ** technorati tags: search optimize, on-site optimization, generate search traffic, SEO boost, marketing events calendar, social bookmarking sites, Digg, Del.icio.us

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

JUNE 24, 2006

Mike Schultz , a principal at the Wellesley Hills Group , and his team of professional services marketing experts at RainToday.com have released a follow-up report to The Business Impact of Writing a Book , published earlier this year. Their new report, The Ultimate Guide to Publishing and Marketing a Business Book , lives up its name.

RSS 20

RSS Business Marketing Proposals Generation 20

WebMarketCentral

FEBRUARY 20, 2006

Mike Schultz of RainToday.com interviewed 200 authors of business books to find out how they did it and how it impacted their ability to do business. RainToday offers articles, case studies, and research designed to help service business rainmakers and marketers work more effectively.

Generation 20

Generation Business RSS Case Studies 20

WebMarketCentral

JULY 21, 2009

In the data analytics / business intelligence world, most of the innovations over the past couple of decades have been incremental, with a few discountinuous innovations like illuminate. It doesn't have to be about business all the time. Conversations that are business-oriented can be conducted publicly through @ replies.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

JULY 23, 2007

tools are an inexpensive way for these businesses to increase market awareness. tool, followed by RSS feeds and podcasts. WordPress and Blogger are the most popular blogging platforms, while Feedburner is the preferred RSS feed creator. tools are marketing complex products and services which generally have long sales cycles.

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

SEPTEMBER 12, 2007

Blogs use RSS feeds to get indexed by search engines, as well as promotion tools such as Technorati , TruthLaidBear , Pingoat , BeeTooBee (for marketing blogs) and social media sites like BlogMarks. RSS feeds can be distributed through numerous sites; Robin Good still has one of the best lists ever. Want to really go nuts?

Promotion 20

Promotion RSS Distribution Tagging 20

WebMarketCentral

JUNE 17, 2009

Retaggr Another valuable site for reputation management, Retaggr not only enables you to create an online profile linked to your accounts on other social media sites, but also lets you easily create an online business card, social media email signature , and blog widget to help visitors easily add you to their friend lists.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

NOVEMBER 5, 2007

mobileStorm offers products and services that help any size organization—from small businesses to Global 2000 enterprises—quickly, easily and reliably create, deliver and analyze successful email marketing, mobile marketing, voice, fax, and rss marketing campaigns. WMC: How and why did you get started in this business?

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

JULY 24, 2006

These services let you customize your stat page with tools like news feeds, RSS feeds (such as your favorite blogs), local weather, your address/contact book, a dictionary, to-do lists, online file storage, mail and IM, photos, Web search, sports scores and more. Among the new entries in this space are the very cool Netvibes and Pageflakes.

RSS 20

RSS Stats Internet Marketing Contact Marketing 20

WebMarketCentral

AUGUST 25, 2008

This is social posting for the lazy (or extremely busy). SpaceTime A search tool that provides "unlimited space," enabling you to search Google, YouTube, RSS, eBay, Amazon, Yahoo!, The list includes direct links to register for each service, login and submit a new item, as well as each site's Pagerank and Alexa rank.

Tools 20

Tools Best Practices RSS PageRank 20

WebMarketCentral

APRIL 10, 2008

Following up on my recent post on The 4 Ps of Effective Business Blogging , here are six more Ps to keep in mind for business blogging success. The bottom line is: as long as the platform you choose makes your blog recognizable as such by search engines and provides RSS feed capability, it will work.

Blogger 20

Blogger RSS Tagging Work Management 20

WebMarketCentral

MARCH 21, 2007

With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." It enables businesses to leverage and increase the ROI of their rich media investments, and virtually any type of rich media, from any source (not just ON24 clients) can be uploaded.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

NOVEMBER 23, 2009

Bing Tips & Tricks by Digitial Inspiration There have lots of posts written about Google search tricks , but in this piece, Amit Agarwal shows how to perform tasks like tracking companies, finding MP3 files and even setting up an RSS feed of search results (something that can't be done with Google or Yahoo!)

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

AUGUST 14, 2007

The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. The first step is understanding the average and likely range of CTRs for various programs.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

MAY 18, 2009

Of the hundreds of Facebook applications available, which ones are best for business? A high number of RSS subscribers is going to be your best Google indicator." A high number of RSS subscribers is going to be your best Google indicator." How can you create effective online video content on a budget?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MAY 1, 2006

Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? "

Forrester 20

Forrester RSS Blogger Guidelines 20

WebMarketCentral

DECEMBER 9, 2009

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

AUGUST 5, 2008

You can search for relevant blogs using keywords pertaining to your business as well as searching for competitor names. Bloglines is a helpful free tool for monitoring blogs you've already identified; you can add their RSS feeds and monitor posts from one spot.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

MAY 10, 2007

Interesting to the right demographic, but not applicable for general business use. Add URLs with title, keywords and description, vote on the best submissions, and subscribe to the RSS feed or get the most popular links sent to your email account. BeeTooBee Social tagging site for peer-submitted marketing knowledge.

Web 2.0 20

Web 2.0 Tagging Peer-to-peer RSS 20

WebMarketCentral

JULY 5, 2006

Larry provides seven great reasons to blog, most of which are covered in Why Write a Blog for Business , but includes the timely advice: "If you fail to set up a blog on your special topic, someone else will claim it before you do." He also provides a number of tips for producing a successful blog.

Tools 20

Tools RSS Blogger Mobile Marketing 20

WebMarketCentral

AUGUST 24, 2006

In short, Einsof's business model is built around service rather than application sales. The outcome of this approach has been considerable repeat business for Einsof; customers who show up at the door simply wanting a bathrobe to throw over their naked CRM system end up coming back for a complete outfit or two, with accessories.

einsof 20

einsof CRM RSS Sales Qualified Leads 20

WebMarketCentral

MARCH 13, 2006

Second, Mike Schultz's RainToday site provides articles (free but registration required) on management, marketing strategy, marketing tactics, sales strategy, and rainmaking tactics; research reports (fee-based); and other resources designed to help service providers grow their business. ** Terms: Web marketing assistance, Web marketing portal, internet (..)

Tools 20

Tools Marketing Management Autoresponders RSS 20

WebMarketCentral

JULY 11, 2006

The complex sale -- which combines elements of consultative, competitive, and team selling -- is now the norm for business-to-business sales. A Guide for Small Business Blogging , by Andy Wibbels, describes the increasing popularity of and rationale behine business blogging, and provides a guide to creating a profitable business blog.

Best Practices 20

Best Practices RSS Paid Search Agency Sales Qualified Leads 20

WebMarketCentral

JULY 17, 2006

Since the initial launch of the Mom Button, the original "Mom Explains Xiotech" concept has been expanded to have Mom discuss server consolidation, clustering, and business complexity. After all, how better to explain complex technology in terms so simple your mom can understand it than to have a mom explain it?

RSS 20

RSS Paid Search Agency Network Marketing Advertising Agencies 20

WebMarketCentral

FEBRUARY 25, 2008

Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. Personally, I'm skeptical.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

MARCH 6, 2006

I pointed him to Why Write a Blog for Business? I hope that you enjoy Dan's article, and that all of your engagements are with "good" companies. ** Terms: consulting, company culture, temporary contracting The Web marketing plan design portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com RSS feed

Consulting 20

Consulting RSS Blogger PR 20

WebMarketCentral

DECEMBER 17, 2005

As Suzanne Falter-Barns points out in her blog here , collecting email addresses from your blog visitors is both easy and a great supplement to RSS feeds. While that's indusputable, my point was that you don't need a traditional email newsletter to accomplish that task. You can also feel free to copy my " build your own newsletter " concept.

Newsletter 20

Newsletter RSS Internet Marketing Planning 20

WebMarketCentral

JANUARY 3, 2007

For now, the delivery mechanism may be anything from an email on a Blackberry to a website or RSS feed on a big flat panel monitor; it may eventually move to something like electronic paper. Again, as Dodge notes, "The blogosphere is doubling every 5 ½ months."

Brand Identity 20

Brand Identity Branding RSS CMO 20

WebMarketCentral

DECEMBER 17, 2009

Blog SEO: 5 Tips To Improve Ranking and Increase Traffic by PCWorld Mike Keller offers a helpful set of tips for new bloggers to optimize their blogs for search, covering basics such as variable title tags in Blogger (note: this won't work with all templates), meta tags and setting up RSS feeds.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

APRIL 29, 2008

The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. Writing a couple of posts per month (or less) is not conducive to getting traction with search engines, RSS subscribers or other bloggers.

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

MAY 14, 2006

As always, the report features a mix of the off-beat and on-target, but provides enough creative and useful ideas to keep marketing practicians busy until next year's report is published.

Paid Search Agency 20

Paid Search Agency Advertising Agencies RSS Response Rate 20

WebMarketCentral

JUNE 4, 2006

While the application service provider (ASP) or software-as-a-service (SaaS) model in general has never lived up to its initial hype, among consumers or business users, Salesforce.com has enjoyed impressive success with it.

Enterprise Management 20

Enterprise Management Salesforce.com Marketing Management Software 20

WebMarketCentral

FEBRUARY 14, 2006

Bruce's business acumen (he has built the largest rehab dealership in the southeastern U.S.) Yes, yet another example of your tax dollars not at work. Just before Christmas, I had the opportunity to make the acquaintance of Bruce Bayes, the CEO of Custom Mobility. is matched only by his passion for serving those with disabilities.

RSS 20

RSS Spending Buy Examples 20

WebMarketCentral

AUGUST 14, 2006

By relying on increasingly difficult and crowded opt-in email and search engine marketing, these retailers are missing a lot of potential business. Based on some recent client research, I estimate that less than 20% of retailers overall still produce catalogs, and that figure is below 10% for high-tech retailers and distributors.

Media 20

Media RSS Paper Opt-out 20

WebMarketCentral

JULY 31, 2006

However, there are more opportunities than ever for marketers to use micromedia to deliver carefully-crafted messages of real value to specific demographic or business sub-markets. With the explosion in electronic media choice , mass marketing is becoming more difficult and expensive.

RSS 20

RSS High Quality Lead Demographics Paid Search Agency 20

WebMarketCentral

OCTOBER 22, 2005

This is a search engine that searches only business publications.

Research 20

Research RSS Paid Search Agency Budget Programs 20

WebMarketCentral

JUNE 11, 2006

Our marketing execs (not account or client execs) come from inside companies and have great empathy for clients' business objectives and the struggle to achieve them. WMC: How do you market or promote your business? Kirsten Chapman (KC): KCA got started by accident. Paul area of Minnesota.

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20