Anything Goes Marketing

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Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

The concept behind a blogletter is to be able to publish blog posts (or any RSS feeds for that matter) directly to an email and send it to subscribers. The tools are now here and here are two approaches that you can use to take advantage of this technology: Integrating RSS feeds and emails. Automating email using RSS feeds.

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. I Need Podcasts Like I Need a Hole in my Head" I hear the Mr. Busy Marketer saying "OK, we already have those goals and we are achieving them through our existing initiatives. B2B podcasting, business blogs.

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How are business blogs making out?

Anything Goes Marketing

It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. Technorati tags: business blogs , GM , Emarketer It just sort of slips out when clients ask me how can I generate more leads and keep people coming back to their websites. PS - Ok, I'm really back this time.

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Social Media Success Stories

Anything Goes Marketing

Here is an example of what this looked like on Twitter search : The result was a surge of traffic to my blog, additional Twitter followers, and blog RSS subscribers. Imagine how you can use social media tools for your business Social media tools are interrelated. My stories are at a very small scale and something I do in my spare time.

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Wake up and Send More Email

Anything Goes Marketing

It all depends on your type of business but I’m sure there are not many companies that couldn’t improve in this area. Consider adding RSS feeds from these channels directly to your emails (an oldie but goodie: Latest Trends in Email Marketing: RSS and Calendar Reminders ). Social media highlights.

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Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. looks promising as it seems that over half of the companies surveyed either have a blog or plan to have one (internal or internal) and the same goes for RSS ( Click here for the image ). However, the key words here are "or plan to have".

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How to convert blog traffic into loyal readers

Anything Goes Marketing

What I mean by conversions is making it easy to subscribe to your RSS feed , bookmarking your posts, and/or leaving comments. This means placing the subscribe RSS feed icon at the top of your blog. I've even found people that relate to my background which includes technology, business and history (yes, history).

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