Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI. Use a Metaphor to Illustrate How Content Drives ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

NOVEMBER 17, 2020

No business has escaped feeling the economic impact in some form. Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Marketing Insider Group

APRIL 12, 2021

Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Owned media typically has greater ROI, but organizations will find the most success leveraging all three.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Navigate the Channel

AUGUST 16, 2023

In this blog post, we’ll dive into the concept of ROI (Return on Investment) in the context of home renovations, and how the right building products can help you achieve both personal satisfaction and financial gain. Essentially, ROI measures the return you receive on the money you’ve invested in a particular project.

ROI 65

ROI Planning Customer Satisfaction Marketing & Strategy 65

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Go Beyond SEO

MARCH 12, 2024

As a manufacturer, you are constantly seeking new ways to increase sales and maximize your return on investment ( ROI ). By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI. But what exactly makes PPC so impactful for manufacturers ?

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI. Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Marketing Insider Group

JULY 7, 2020

Account-Based Marketing (ABM) is when you target prospects by identifying a point of contact within an organization that you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide range of services to the account. As you set these objectives, consider how they play into your ROI.

Account Based Marketing 301

Account Based Marketing ROI ABM Budget Programs 301

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. Customer service automation isn’t a switch you simply flip. Our guide reveals how high-performing service orgs make it happen. That’s where a service workflow process map comes in.

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Top Rank Marketing

OCTOBER 19, 2023

By defining guidelines and parameters, they streamline the content process, maintain brand voice, and ensure that content aligns with overarching business objectives. Translation Strategy: With many businesses being U.S.-centric, Today’s information experience for buyers of B2B products and services is proliferated with content.

ROI 116

ROI B2B Work Management Guidelines 116

Marketing Insider Group

JUNE 7, 2021

If you haven’t already incorporated a strong content marketing strategy into your business or plan to this year, you’re falling behind your competitors. No matter the size, shape, or state of your business, you should invest a portion of your marketing budget into content marketing. Why Your Business Should Invest in Content Marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

OCTOBER 14, 2020

From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. You don’t need a large budget to rank organically or compete with big business. Committing to content marketing is a sound investment with much greater ROI than other tactics. Our clients typically see a 7X ROI.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Small businesses don’t need a huge budget to drive growth. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment).

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Navigate the Channel

SEPTEMBER 7, 2023

Trade shows have been a staple in the business world for decades. They offer a unique opportunity for companies to showcase their products or services, connect with potential clients, and network with industry peers. Trade Shows: What’s The Real ROI? Having concrete goals is the foundation of ROI assessment.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

ClearVoice

MAY 31, 2023

If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows you to evaluate the effectiveness of your campaigns. What is content marketing ROI? To calculate content marketing ROI, get your revenue and subtract the costs.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. Trade shows are important for businesses—but they can also be expensive. A 2023 study shows that businesses spend a lot of money on trade shows, with budgets increasing by 70 percent over the previous year.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. Older event lead capture methods include renting apps and scanners from the organizer, collecting business cards, manually completing online forms, and taking notes on paper.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

ClickDimensions

MARCH 27, 2023

Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering. What is Marketing Services? Why should customers think about using the Marketing Services team? How can businesses use Marketing Services?

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Inbox Insight

APRIL 22, 2024

Businesses are continually seeking unique strategies to stand out from the crowd, maintain a competitive edge, and ensure sustainable growth. This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. One strategy has proven to be a game-changer – lead generation.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Lake One

NOVEMBER 14, 2023

This all-encompassing marketing, sales, customer service, and operations platform can truly revolutionize your digital strategy. Are you considering expanding into new markets or launching new products/services in the near future? Customer Satisfaction: Are you easily handling and keeping up with service requests?

Hubspot 75

Hubspot ROI Buying Cycle Digital Marketing Funnels 75

Marketing Insider Group

JUNE 1, 2020

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. As I said in Mean People Suck , we can use the power of storytelling to truly get what we want in life and in business. What This Means for Content.

Storytelling 316

Storytelling ROI Sample Ideal Customer Profiles 316

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Going beyond engagement and unleashing your employees to share content is a game-changer when it comes to ROI. Losing an Employee Drives Costs Up, ROI Down. Make editing services available to those who want to create content.

Activities 258

Activities ROI Customer Satisfaction Guidelines 258

Salesforce Marketing Cloud

OCTOBER 31, 2023

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report.

Work Management 119

Work Management Autoresponders Automation Service 119

B2B Digital Marketer

MARCH 31, 2022

Learn what to avoid in your business and why it’s important not to make the same mistakes as these companies. Businesses have had to change the way they reach consumers in order to keep up with the times. In their place, businesses are turning to digital channels as a way to interact with potential and current customers.

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. This is] an all-time low for Google Ads customer service.” We have no one to talk to’ Menachem Ani, founder of JXT Group, said there was a steep decline in customer service quality after the company restructured agency teams last April.

Paid Search Agency 114

Paid Search Agency Work Management Marketing Management Advertising Agencies 114

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI? What Do We Mean By Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. That’s because the customer service that employees provide forms part of what you sell.

Business 93

Business Allocation Lead Scoring Lead Ranking 93

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Email marketing costs 82% of businesses between 0% and 20% of company budgets. Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Square 2 Marketing

SEPTEMBER 7, 2023

Are you tired of piecing together different marketing strategies and vendors to achieve your business goals? When you work with a full-service marketing agency, you benefit from a systematic approach to marketing, sales and revenue generation. In an ever-evolving digital landscape , finding the right approach can be overwhelming.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Service 98

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62