Biznology

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Get your CEO to say Y-E-S to SEO

Biznology

If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). That's not to say you can't address keywords, metadata and link-building during the discussion, but relate it back to core business drivers. What's in it for the CEO? Ideally, you're doing this anyway.

SEO 80
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10 case studies show how web analytics prove ROI

Biznology

This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. BUILDDIRECT : does business in more than 100 countries with an expanding portfolio of building materials. Who does it well? Like this post? Sign up for our emails here.