Pam Didner

NOVEMBER 5, 2020

If your offering is designed for small/medium-sized businesses, you would not want to target companies with 80,000 employees! In the B2B world, marketing creates tons of content. But all of that content could do so much more. Content plays a vital role in selling complex technology. Firmographic data refers to the attributes of the company.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Hubspot

SEPTEMBER 4, 2019

Every company now uses a collection of cloud-based apps to run nearly every facet of their business. The term “tech stack” has entered everyday business conversations to describe these collections of tools. According to data from Blissfully , businesses with 101-250 employees have an average of 99 SaaS app subscriptions.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Hinge Marketing

MAY 20, 2019

The Internet has become so much a part of our personal and professional lives, that it has changed the way businesses find and select service firms. Or a business is in need of a particular service. An RFP is sent out to a broad swath of prospective service providers. Responses flood in. Social media. E-newsletters.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Hinge Marketing

SEPTEMBER 1, 2014

Chuck Brooks, VP for DHS at Xerox, joined Mark and I to discuss what a powerful resource LinkedIn can be for businesses in a variety of industries, and how to leverage it for the greatest possible impact. How to Identify Buyer Personas for Professional Services Marketing What Does Your A/E/C RFP Response Really Look Like?

Linkedin 48

Linkedin RFP Marketing & Strategy Buyer Personas 48

The Point

JUNE 18, 2013

We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on. One company we work with has used this approach to double their RFP win-rate to the tune of $7 million in incremental sales. The same principles apply to Content Selling. HS) Thanks Daniel!

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

ViewPoint

NOVEMBER 8, 2012

I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. Richardson on Twitter: @RichardsonSales. Richardson Website: www.richardson.com.

Demand 120

Demand RFP Work Management Buying Cycle 120

ANNUITAS

FEBRUARY 9, 2012

Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. You can follow Ardath on Twitter at @Ardath421. Where storytelling makes the difference is when the stories are designed with your buyer or persona as the hero of the story working to solve a business problem.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

Convince & Convert

FEBRUARY 12, 2012

Agencies like BlissPR (NYC, and a client), Bailey Gardiner (San Diego, and a former client), MLT Creative (Atlanta), White Horse (Portland), and even big guys like Edelman (everywhere) have transformed their business development process partially through a serious commitment to sharp content and online engagement. It Starts at the Top.

Paid Search Agency 129

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 129

Hinge Marketing

AUGUST 12, 2015

Your professional services firm’s website is often the centerpiece of your marketing and business development strategies. Make it simple for a prospect to spread your word on platforms such as Twitter, LinkedIn, and Google+ by placing social media sharing buttons on your blog posts and other pages that include shareable content.

Top of Funnel 48

Top of Funnel Marketing Websites Sales Qualified Leads Lead Ranking 48

Convince & Convert

MAY 4, 2010

Do you see social media participation as one of the hurdles businesses now need to successfully clear? Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. Absolutely. As you know better than I, we are in the early innings of social media.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Hinge Marketing

MARCH 14, 2016

The Internet has become so much a part of our personal and professional lives, that it has changed the way businesses find and select service firms. Or a business is in need of a particular service. An RFP is sent out to a broad swath of prospective service providers. Responses flood in. Social media. E-newsletters.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Martech

DECEMBER 30, 2022

When I ask business owners why, they say they learned their lessons during the pandemic. This has been one of my consistent themes this year because I can see the increase in business, and I want other marketers to share that mentality if they can put together solid business and communication plans. Is an RFP in your future?

Planning 23

Planning Work Management Paid Search Agency Marketing Management 23

Hinge Marketing

JULY 2, 2014

Instead, they want to be known in the marketplace for sustainable stadium design because they know that’s what makes them great and what brings them the type of work that will grow their business. When I say demonstrate, I’m not talking about flipping through an RFP response and looking at resumes and project pages.

Ad Building 48

Ad Building Branding Brand Identity Differentiation 48

Industrial Marketing Today

MAY 5, 2010

Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

B2B Marketing Zone Posts

FEBRUARY 2, 2010

7 Reasons Every Business Needs to Twitter - WebMarketCentral , January 11, 2010 Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Sword and the Script | B2B

DECEMBER 28, 2022

And it’s grown to the extent it outweighs other business functions. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. 18% of reporters say they get their news from Twitter – that’s about one in five.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Heinz Marketing

MARCH 6, 2023

I’d love to talk about the old RFP and the idea that of like, if I get an RFP, if I didn’t know the company producing it, I’m probably already way behind. Matt: Talk about what the Day One mentality means about RFPs and whether or not we should be using them. I know you’re busy. Rishi: Yes.

Top of Funnel 90

Top of Funnel Lead Ranking Work Management Marketing Qualified Leads 90

Sword and the Script | B2B

JULY 19, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Leadspace

AUGUST 31, 2021

Fast forward 10 years, and the focus shifted to data collection — largely led by Google, Facebook, Twitter, and other social platforms. The same shift is true for businesses: organizations now expect to buy and interact online more than ever before.

Marketing Management 62

Marketing Management RFP Digital Transformation Sales Qualified Leads 62

B2B Digital Marketer

OCTOBER 5, 2020

He has been featured in Success Magazine, Fox Radio, and big stage events, and has trained tens of thousands of business leaders across the country on the best ways to leverage digital marketing for their businesses. So I’m out there, I’m trying to decide what am I going to do next? Who are we trying to reach?

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

B2B Marketing Zone Posts

JANUARY 4, 2011

How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. 9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Convince & Convert

MAY 3, 2012

Where are these people who are creating these RFP’s getting that from? Again, it’s not just marketers and business owners, it’s everyone in the whole world right now. It’s one piece of data. Jim : Where’s that coming from? I’ve got to be honest, I teach social media for University of San Francisco.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Anteriad

APRIL 25, 2023

Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. B2B marketing Business to business marketing is advertising done by one business to attract another business. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. B2B marketing Business to business marketing is advertising done by one business to attract another business. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management B2B Sales Top of Funnel 84

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. How can I help you?

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Directive Agency

JULY 26, 2016

I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness. Veravo.com // Twitter. I often hear business owners say “I’ll go with the cheapest option and if it doesn’t work out , I won’t have lost much. AttorneyRankings.org // Twitter. MelbourneSeoServices.com // Twitter.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76