Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. For marketers, that means making the business case, from multiple perspectives, is even more important today for web copy. Something old, something new…use metrics to drive content strategy. No surprise there.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. What have you learned in the last year?

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 98

Research Case Studies Case Study Skype 98

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Convince & Convert

MARCH 5, 2024

According to the Harvard Business Review , increasing retention by just 5% can equal an upwards of 95% increase in profit. According to the Harvard Business Review, increasing retention by just 5% can equal an upwards of 95% increase in profit. And yet, if you can get them to be loyal, it is incredibly valuable.

Research 145

Research Loyalty Case Studies Communities 145

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. It turned out that the firm’s entire business development efforts were aimed at addressing a concern that prospective clients did not have. Let’s face it.

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Savanta

DECEMBER 7, 2016

When developing the optimum pricing strategy in business-to-business (B2B) markets, it’s essential to have insights into how the market is likely to react when a product or service is sold at different price points. That’s where market research comes in. Gabor-Granger.

Pricing 120

Pricing Price Business to Business Research 120

Savanta

DECEMBER 14, 2016

Last week I discussed two research techniques which can be used when determining the optimum pricing strategy – Gabor-Granger and Brand Price Trade Off (BPTO). With the linear raising or lowering of prices, respondents can easily guess what the researcher is doing and may be tempted to ‘game’ the result.

Pricing 120

Pricing Price Business to Business Research 120

Marketing Insider Group

DECEMBER 4, 2023

Our collaboration brought together unique insights that could redefine content strategies in the digital age, blending artificial intelligence with human creativity. Check out our SEO Blog Writing Service or schedule a quick consultation to learn more about how Marketing Insider Group can help you earn more leads for your business.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Webbiquity

MARCH 10, 2021

Yet, customer engagement is an ambiguous topic – there are different definitions, different strategies to enhance it, and different metrics for measuring success at improving customer engagement. Valuable customer engagement brings more profit and growth for a business. What is customer engagement?

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. Though there are some similarities between B2B and B2C influencer marketing, in important ways the two strategies are very different. The least-busy 44% still get, on average, about one request per week.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Vision Edge Marketing

JANUARY 11, 2022

Over the past few years, a great deal of ink has been devoted to the importance of businesses being able to craft captivating stories. A compelling business narrative blends data and emotion. Qualitative research provides one of the best analytical methods to inform and create this connection with customers.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. Think about it.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

SWZD

APRIL 21, 2021

SWZD launched Aberdeen Strategy & Research to provide unparalleled insights into the business technology market. This experienced group of industry analysts and research professionals will expand SWZD's market research, content marketing, and data intelligence offerings.

Research 62

Research Marketing & Strategy Business Marketing Strategy 62

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. With the AI industry expected to grow 120% year on year, around 48% of businesses are already using some form of AI to utilise big data effectively.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Here’s 7 digital marketing services every business needs to stay competitive in a saturated market. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Content Standard

DECEMBER 6, 2023

other areas of business) have been a bright spot in my life as a healthcare tech writer. other areas of business) have been a bright spot in my life as a healthcare tech writer. This means that content based too heavily on internal culture or business goals can waste both opportunity and resources. The answer is market research.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Go Beyond SEO

APRIL 18, 2024

Running a pest control business has its challenges. PPC Pest Control advertising is a proven strategy that works. In this article, we’ll cover PPC Pest Control strategies. Key Takeaways: PPC Pest Control advertising can help you attract more customers to your business. Standing out to attract new customers is hard.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. ” Asked how the COVID-19 pandemic has impacted their business, 41% said they had stopped making large purchases, including software; which indicates that 59% are still buying.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Marketing Insider Group

MAY 18, 2020

By executing a thought leadership strategy, you can gain credibility and showcase your expertise. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. There are many more use cases for AI in market research. Get MarTech! In your inbox.

Marketing AI 117

Marketing AI Research Paid Search Agency Customer Surveys 117

Aberdeen

APRIL 21, 2021

Austin, TX — April 21, 2021: Today, Spiceworks Ziff Davis (SWZD) launched Aberdeen Strategy & Research to provide unparalleled insights into the business technology market. Aberdeen Strategy & Research helps ignite business outcomes for clients who are building compelling B2B marketing campaigns.

Enterprise Management 52

Enterprise Management Research Marketing Management Marketing & Strategy 52

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Content Marketing Institute

JUNE 2, 2021

The 2021 Content Management and Strategy Survey finds glimpses of optimism. But we also see some lingering challenges for businesses as changes to the way we live, work, and take products to market have accelerated.

Work Management 129

Work Management Research Marketing & Strategy Content 129

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Hinge Marketing

DECEMBER 11, 2019

Being confident that you will receive tangible business results is a logical reason to want to work with a company. These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. This makes intuitive sense.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Champion Communications

NOVEMBER 3, 2023

In today’s interconnected business landscape, technology companies are eager to expand into new markets, and the UK stands out as a promising destination for growth. Do thorough research here to get under the skin of the personas you are selling to, what motivates them, and what their pain points are. Their motivation?

Marketing Strategy 62

Marketing Strategy Marketing & Strategy Business Case Study 62

Hinge Marketing

NOVEMBER 3, 2022

Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. Question 1: What are Consulting Buyers’ Top Business Challenges? More often than not, they are wrong.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 112

Business Analysis Work Management Forecasting 112

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals.

Social Media 157

Social Media SEO Cost Per Click Media 157