Digital B2B Marketing

article thumbnail

Is Your Business Ready for Marketing?

Digital B2B Marketing

Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. This may seem like a small business or startup problem, but it can be seen in a wide range of organizations. Your Product or Service. Your Sales Organization.

Business 100
article thumbnail

The Inbound Marketing Propaganda Machine

Digital B2B Marketing

If you published 250 blog posts over the last year and saw no benefit to any area of your business from that effort, what would you do? What if you were just getting started, you published 20 posts over the last quarter, and you already saw an immediate positive impact on your business? Content Research inbound marketing'

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. Companies that field research for their own marketing activity never share all of the results. If you were doing the research, what else would you want to know?

article thumbnail

Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Each audience is different, and the question for your business is not what is best, but what is best for you. Actually getting this information isn’t just a quick research run.

article thumbnail

Buyer Personas in B2B Marketing

Digital B2B Marketing

Some marketers do not see value in personas beyond the audience research. Moving from research and insights to personas may simply be seen as marketing fluff. Agencies or consultants selling persona development need to emphasize the extensive research that goes into their personas, not just the value of the character-based output.

article thumbnail

QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

Very little of their business is based on advertising, whether digital or traditional. They purchased IT Business Edge in September 2011 and Internet.com in 2009. Sponsorships are built around the development of new research or content and are sold in part on their ability to deliver leads.

Lead Gen 100
article thumbnail

The One Thing Every Marketer Must Do

Digital B2B Marketing

In marketing, and particularly in B2B marketing where we have fewer sources of reliable information, we are all looking for new opportunities for our business. Question Research. If new research says B2B buyers rely on social media, dig into the survey. You Must Question.