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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts.

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How To Maintain Customer Relationships While Working Remotely

Salesforce Marketing Cloud

Below are a few practices I’ve implemented to maintain strong relationships and build new ones, even while I’m not out on the road. Brainstorm how to work together. While many things feel uncertain right now, people still need to do business. Building relationships is a fundamental part of sales and customer success.

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Business Consultancy 101: How to Find the Right Fit for Your Business

Webbiquity

The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan for success. There are a profusion of business consulting services out there. Do you need a strategic business plan?

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The Scoop On Growing Brand and Work Relationships…Even From Home

Insider Interviews

Ironically, at a time when we cannot physically touch, adding a human touch is more essential than ever -- especially at work, even while we WFH. I turned to Erica Keswin, a “workplace strategist,” bestselling author and advisor to major companies aiming to improve performance by improving relationships.

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Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

Business models have shifted. More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. How to add value for your customers throughout their entire journey.

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Two Prerequisites for Successful Business Growth

Vision Edge Marketing

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. I propose the same is true in business. What does this mean ?

Business 185
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Balancing social resources across multiple business lines

Sprout Social

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Each of our business lines needs different things.” It’s so much more than posting.

Resources 102
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What Is the Gemini Effect in B2B Marketing?

B2B business-client relationships are often more complex than those in the consumer world. Or do they select a reward that is beneficial to their business or the associates who work for them? At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

In today’s B2B business environment sales and marketing can no longer operate in silos. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option.