Digital B2B Marketing

NOVEMBER 1, 2011

B2B salespeople are looking to talk to people that influence or make decisions for business purchases. Businesses do not make decisions. People make decisions on behalf of businesses. So why all the fuss about B2B being B2P (business to person)? In contrast, major business purchases often go through the ringer.

B2B Marketing 100

B2B Marketing B2B Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

Influencers can range from individuals recognized within their personal networks for their expertise or opinion to journalists and analysts that may move an entire market. How will the benefit of this influence be reflected in your business? Your Target and Goal Who do you ultimately want to influence?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

Influencers can range from individuals recognized within their personal networks for their expertise or opinion to journalists and analysts that may move an entire market. How will the benefit of this influence be reflected in your business? Your Target and Goal Who do you ultimately want to influence?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

MARCH 22, 2012

Doing a post-mortem now will help you adjust plans to accomodate a broader range of possibilities and will prepare you to react to the unexpected. Keep Resources Available In business, keeping resources in the wings is a challenge. What if nothing changes, but the plan doesn’t drive the results expected?

Planning 100

Planning Course Resources Twitter 100

Digital B2B Marketing

MARCH 1, 2012

B2B technology marketers running lead generation programs are finding their content or offers on a wide range of sites they never intended to place their content on, yet they are paying $20 to $60, or more, every time someone downloads their content from these sites. This is not the audience profile of a site providing business software.

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

APRIL 25, 2012

Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. Your Turn Have you used Triberr for business? It is a lightening rod application. I use Triberr. If so, please share your thoughts or experience below.

B2B Marketing 100

B2B Marketing Paid Search Agency RSS B2B 100

Digital B2B Marketing

FEBRUARY 13, 2012

In business, big data means far more than that. Today, businesses are creating the technology infrastructure and business intelligence applications that allow them to capture and draw insight out of big data. Modern media buying is giving businesses a way to act on all of this data, not just marketing data, in real time.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JUNE 14, 2011

If you curate content to share, Switchboard lets you answer the question “ how do we know the content we share connects with our target audience? &# With Switchboard, you see not only how many clicks you have on your content, you also see the firmagraphics, or business profile, of the audience that clicks on the links you share.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

FEBRUARY 16, 2015

It comes from the people who are hands on, doing the work in a wide range of situations. He recently joined Business Insider as the Sales Director for the Southeast, after a number of years with CBSi, parent to B2B technology focused properties ZDNet and TechRepublic (among others). Toby is one of those guys.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

DECEMBER 14, 2012

Although there were only a few emails caught in the spam filter in the last month, 24% of Ziff Davis Enterprise emails from the last month were flagged as spam and 10% of IT Business Edge’s emails landed in the spam folder. TechTarget emails came from multiple TechTarget sites as well as BitPipe, another TechTarget business.

Ad Frequency 100

Ad Frequency B2B Webcast Opt-out 100

Digital B2B Marketing

JUNE 26, 2013

For some businesses, this may mean six emails a quarter, for others it might only be two. This should include a series of follow up communications to that first interaction with a range of content topics, stages and formats, allowing you to collect both implicit and explicit information about likely buying stage and content preferences.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services 100