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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

Hobby horse — not (initially) intended as a scalable business. But the potential reward can be commensurate with the risk — hence why these businesses attract a lot of venture capital. And a few of them will evolve, typically by acquiring or being acquired, into larger head/torso businesses over time.

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How to pitch your GTM messaging to a full range of personas

Tomorrow People

Plus we’re all busy, needing to prioritize information that’s relevant to our specific roles. C-suite and executives The business will want demonstrable, measurable proof of ROI before investing in your product—especially as they will more often than not be the signatories with final approval. How does my phone connect to the internet?

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End-of-Year Martech and Business Software Sales

Webbiquity

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. These end-of-2021 promotions make this an excellent time to take stock of your business software toolbox. Are there tools that aren’t quite cutting it, that you may want to replace?

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How to Personalize Your Small Business Marketing Strategy

Webbiquity

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. As a business owner, you should establish objectives for what you want to achieve with your marketing strategy. This is why market research and feedback are so important for you as a small business.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Join Jason Tanner, CEO of Applied Frameworks, as he reviews a range of frameworks and practices to construct a clear, compelling product strategy connected to the business model for the product. Integrate product strategy with the business model of the product. Apply frameworks to define product strategy.

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Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them. There are many common mistakes to avoid when starting a B2B business. Guest post by Dylan Berger.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Get a proven small-business accounting systems that includes features such as invoicing, bill pay, bank account reconciliation, inventory tracking, job costing, budgeting, and integration with Microsoft Office 365.