Digital B2B Marketing
FEBRUARY 4, 2012
Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). ” In other words, QuinStreet is a lead generation company.
Digital B2B Marketing
NOVEMBER 1, 2011
B2B salespeople are looking to talk to people that influence or make decisions for business purchases. Businesses do not make decisions. People make decisions on behalf of businesses. So why all the fuss about B2B being B2P (business to person)? In contrast, major business purchases often go through the ringer.
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Digital B2B Marketing
MAY 12, 2014
When you send marketing emails to a purchased list, it doesn’t matter how the list was created, you are spamming. But with no trail back to the original opt-in request, why would a vendor bother to purchase a list of people who ever opted-in for anything? It’s far less expensive to purchase addresses in bulk.
Digital B2B Marketing
FEBRUARY 13, 2012
Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. Every sale. Even the weather.
Digital B2B Marketing
JANUARY 10, 2012
The business sees a huge repository of customer and prospect data it believes is valuable for email marketing. In their report, DemandGen also includes a number of recommendations to improve B2B email list purchases: Work with multiple data or list sources. Clearly define the data required for each marketing record.
Digital B2B Marketing
JUNE 26, 2012
Strategy When you say strategy, or you referring to your 50 year strategic plan that considers things like the lack of potable water and the impact of peak oil on your business? At others, it refers to more traditional advertising metrics like increasing intent to purchase or interest in the product.
Digital B2B Marketing
OCTOBER 29, 2013
I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video.
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