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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Have you ever dreamt about writing and publishing a book? For many, the dream of finishing a manuscript and publishing it can seem out of reach. Book publishing is a multifaceted industry with several key players—authors, literary agents, publishers, editors, distributors, booksellers, and libraries.

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Becoming a Published Author: How to Choose the Right Book Publishing Format

Trade Press Services

Millions of aspiring authors strive to write and publish a book at some point in their lives. One of the most important choices during a literary journey is determining the right book publishing format for your work. Various publishing models are available, each with its own advantages and disadvantages.

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The Antidote to AI Taking Over SEO: Publish More Content?

Marketing Insider Group

Actually, AI is making SEO even more vital to the success of you, your business, and your brand. AI might be able to give you a meal plan for a week, but it can’t automate your marketing strategy– at least not if you want to look like a brand people actually want to do business with. How is THAT? You know what to do.

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Report: B2B Marketers Faced with Rising Customer Service Expectations

KoMarketing Associates

Oracle recently partnered with Ascend2 to publish the “What B2B Organizations Can Learn from Consumers’ Service Experiences” report, and data indicated that 99% of customers claimed that the quality of the service they receive influences their overall impression of the organization to some extent.

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The digital transformation of a traditional business publisher

Martech

The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

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Google sued for $2.27 billion by European publishers

Martech

The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain, and Sweden. These services adapt and evolve in partnership with those same publishers.

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