Biznology

AUGUST 7, 2017

How can publishers switch from being disrupted to exponential growth that disrupts others? In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Today’s business: exponential disruptors capture industries.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Webbiquity

MARCH 30, 2024

When you’re starting out with a new business, one of the first and most important things you to do is promotion. The more you do this, and the more effectively you do it, the more successful your business launch will be. Affiliate sales support independent publishing. Contributed post. Getting your message out there.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). Industry editors and society directors, they have 37 years of B2B publishing experience between them. Q: How has B2B trade magazine publishing changed over the last 25 years?

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Liveintent

NOVEMBER 23, 2021

LiveIntent recently attended AdWeek’s Elevate: Publishing conference. Over three days, publishers and tech partners came together virtually to discuss the hottest topics and trends in the publishing world. Poetically speaking, it was: know thy reader, know thy business. The cycle supports itself. Be privacy-forward.

Newsletter 124

Newsletter Loyalty Business Curation 124

illumin

MARCH 28, 2024

Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. Publications business models are evolving as costs and realities change for both publishers and readers. Audience-pay models aren’t new. Will audiences pay?

Paid Search Agency 59

Paid Search Agency Internet Marketing Advertisements Advertising 59

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Webbiquity

FEBRUARY 28, 2022

The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan for success. There are a profusion of business consulting services out there. Do you need a strategic business plan? Final Word.

Consulting 259

Consulting Business Marketing Proposals Planning 259

Marketing Insider Group

JULY 29, 2019

Earning back that trust is one surefire way to win more business in an increasingly skeptical world. The post Creating Authentic Content Without Publishing Your Diary appeared first on Marketing Insider Group. Consumer trust in brands and advertising is at an all-time low.

Content 214

Content Trust Marketing Advertisements Advertising 214

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Here’s 7 digital marketing services every business needs to stay competitive in a saturated market.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Martech

FEBRUARY 5, 2024

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. Publishers and advertisers may be less able to effectively identify fraudulent activity. “As Google’s ability to control the inclusion of ad tech rivals on this list could advantage its adtech services.

Amazon 96

Amazon Lock-In Privacy Marketing Proposals 96

Acrolinx

APRIL 12, 2023

Content is one of your biggest business assets. Yet most businesses don’t bother calculating the cost of content. It’s time to change … Continue reading "The Cost of Content: Creating, Publishing, and Maintaining" The post The Cost of Content: Creating, Publishing, and Maintaining appeared first on Acrolinx.

Cost 96

Cost Content Business 96

KoMarketing Associates

JUNE 14, 2023

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, CX remains one of their top challenges. After a negative experience, most customers (62%) stated that they told others about the incident.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Liveintent

DECEMBER 21, 2021

While many New Year’s Resolutions don’t survive the month of January, ensuring you have a clear plan in place can help you reach your goals — be they business or otherwise. With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Marketing Insider Group

JULY 6, 2021

Content marketing is the consistent publishing of content that customers want on YOUR website. According to Hubspot, 90% of the leads they generate each month come from content published months or even years ago. According to Hubspot, 90% of the leads they generate each month come from content published months or even years ago.

Social Media 362

Social Media Media Business Custom Publishing 362

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. Publish original studies. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. When using UGC, ask for permission before publishing the image. Try these to surprise and engage your audience.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Liveintent

DECEMBER 21, 2022

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. While Google certainly can delay once again, publishers mustn’t sit idly by. 1 – Collect and activate first-party data.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

Marketing Insider Group

JUNE 7, 2021

If you haven’t already incorporated a strong content marketing strategy into your business or plan to this year, you’re falling behind your competitors. No matter the size, shape, or state of your business, you should invest a portion of your marketing budget into content marketing. Why Your Business Should Invest in Content Marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Biznology

NOVEMBER 13, 2017

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” Microsoft Office switched business computing from multiple different programs to one uniform graphical experience. Publishers win.

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

Oktopost

JULY 6, 2023

Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves. Your marketing team is in charge of your social media publishing strategy.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

Martech

MAY 8, 2023

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. Microsoft is reaching out to publishers and other partners with the API in order to build this next wave of chat experiences together. Business email address Subscribe Processing. Monetizing chat experiences.

API 71

API Advertising Agencies Advertisements Advertising 71

SmartBrief - Marketing

JULY 12, 2023

For publishers looking to monetize their content, this can bring a host of challenges, as their primary source of income is put at risk. Of course, with the sheer number of solutions available in your advertising attempts, finding the right combination of advertisers will look different for every independent publisher.

Adsense 52

Adsense Advertising Agencies Custom Publishing Advertisements 52

Buffer

JULY 7, 2022

We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. You can create drafts, publish immediately, or add them to your queue and they’ll be sent out when you need. Want to try it out? It works like any other post in Buffer.

Marketing Analytics Tools 97

Marketing Analytics Tools Impressions API User-Generated Content 97

Marketing Insider Group

DECEMBER 28, 2020

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. Every business wants to monitor website analytics. Your CMS is the hub of website content publishing. A customer relationship management (CRM) system is essential to any business. What Are the Main MarTech Tools?

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Content Marketing is the about building measurable business growth. Everyone inside the business creates content. How many businesses know what percent of their content even gets used?

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Know your audience Publishing on social media yields a huge variety of insights into post performance. The solution? Streamline that workflow.

Social Media 84

Social Media Enterprise Management Media Work Management 84

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? Check out all the ways a blog can help your business grow. If you want to grow your business, you should be blogging. If you want to grow your business, you should be blogging. How Can My Business Benefit from Blogging? Quick Takeaways.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Content consumption behavior: Since you’ll need to publish your content where and when they’ll find it, it pays to look at which online – and offline – channels they prefer. Consider Expanding Your Content Team.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

FEBRUARY 22, 2021

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. Today, most people and business buyers look for products and services online.

Google 284

Google Business Ideal Customer Profiles Work Management 284

Liveintent

SEPTEMBER 9, 2021

There’s uncertainty around the full impact of iOS 15, but we do know that these changes will have major repercussions for anyone who makes email their business. In this piece, we’ll hone in on the publisher point of view and discuss the risks and steps you need to take to prepare your email monetization program.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Biznology

DECEMBER 4, 2017

That’s fueled by surveillance business models that manage people with profiles and algorithms, and replacing jobs with AI and automation. There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step.

Work Management 134

Work Management Lead Ranking Class Marketing Management 134

Webbiquity

APRIL 5, 2023

Businesses use a variety of digital assets to streamline their day-to-day operations and enhance their online presence. Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes. What goals does the business want to achieve? What is DAM Software?

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Marketing Insider Group

OCTOBER 14, 2020

You don’t need a large budget to rank organically or compete with big business. Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. Publishing weekly blog content improves your organic rankings (when optimized and targeted), which will provide returns infinitely. Key Takeaways.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Small businesses don’t need a huge budget to drive growth. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Brandpoint

AUGUST 17, 2022

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. Add in natural disasters, war in Ukraine, political committee hearings and civil rights movements, and you’ve got an incredibly busy landscape.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90