Writing on the Web

article thumbnail

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly. This is what’s called the KLT factor.

article thumbnail

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. Your newsletter is a representation of you and your business. David Ogilvy , the “father of advertising,” described a brand as “the intangible sum of a product’s attributes.” It’s a part of your brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate

Writing on the Web

How can you develop more productive blog writing habits ? I know many small business owners who purposely procrastinate on writing and finance tasks they hate. This is how I’m tackling my hated chores and business obligations this weekend. When are you going to stick to your content marketing calendar ?

Tips 100
article thumbnail

How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? If you’re writing for business, you want to connect with your readers by using personal stories. This is an important skill to master when it comes to writing a business blog that attracts readers yet keeps a professional brand. Au contraire.

article thumbnail

Your Business Blog: Guest Blogging Etiquette

Writing on the Web

Guest Blogging Etiquette" src="[link] width="240" height="217" title="Your Business Blog: Guest Blogging Etiquette" /> Last month, we contributed a post asking if guest blogging is really a necessary element to a good blog. Be flexible – most of the time, bloggers are busy people, just like everyone else in the world.

article thumbnail

Why Use Animated Videos on a Business Blog?

Writing on the Web

Are you considering creating an animated video for your business blog? ” I still do; I immediately locate the “strategic humor” in Harvard Business Review. Visual design is critical to every page you have, but never is it more important than helping your readers and customers understand your products and services.

article thumbnail

5 Uses for Your Business Blog

Writing on the Web

Maintaining a business blog is time-consuming. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. These posts are especially useful for businesses catering to a tight niche.