The Point

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How to Make a Webinar Email Stand Out

The Point

Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. As the reader, I’m not interested in your product, what it does, or even what you have to say. Sell the event, not the product.

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3 Crucial Tips for Promoting Live Product Demos

The Point

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. Sell the demo, not the product. Here are 3 tips to consider: 1. Here are 3 tips to consider: 1.

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The 2 Most Common Mistakes in Partner Recruitment Campaigns

The Point

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. But as a prospective partner, my priority is our business. If our clients succeed, we succeed.

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Marketing to the Person, Not the Business: The Critical Importance of Personal Value

The Point

His point (crudely distilled) is that while most of us believe that customers are buying our products and services, in fact what they’re really buying is more immediate and personal. That doesn’t mean that business value is irrelevant. In fact, the same study states that business value is a prerequisite for consideration.

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How to Approach Demand Gen in Challenging Times

The Point

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. . Offer free information on how to cope, certainly.

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Help Your Favorite Local Businesses Get Found on Google

The Point

By one account , more than 97 percent of all consumers use the Internet when researching products or services in their local area, of whom 90 percent use search engines. What you may also have noticed is that the business listings that comprise those search results vary widely in depth and amount of information provided. None, really.

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Report: What’s Working in Email Marketing

The Point

Buyers want information of value that isn’t just a list of reasons to buy your product. One strategy proving highly effective is use of industry studies, perhaps co-authored with a research or analyst firm, about a topic or business challenge that speaks to the pain your solution solves.