The Effective Marketer

MAY 27, 2015

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. How about product people?

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The Effective Marketer

MARCH 13, 2012

The most important content to present on the initial launch of a business site is the overview. For instance, consider a restaurant supply business. A simple, long-term content plan for its products could look something like this: Launch Phase: One Products Overview page with a brief summary of all product groups.

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The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. More recently even Twitter mascots have been showing up as a company’s public face.

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The Effective Marketer

AUGUST 5, 2010

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized.

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The Effective Marketer

SEPTEMBER 20, 2010

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

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The Effective Marketer

JANUARY 31, 2012

Either way, the sender is not inspiring me to interact or do business. Facebook as a place for customers to upload photos of themselves using the product. LinkedIn for business updates relevant to employees and stakeholders. Facebook to provide in-depth information on its products and solicit feedback.

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The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. Slides should be available for download soon here.

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The Effective Marketer

MAY 20, 2011

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Infrastructure. Process Planning. Program Execution. Measurement. I couldn’t agree more.

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The Effective Marketer

FEBRUARY 29, 2012

Run : companies at this stage have production and creative as full, standalone business unit, and your company is creating content that is sold and licensed based on its standalone merit. There is also a concerted effort to connect content development with all parts of the organization’s communication teams. Educate and Train.

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The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Odds are that someone may eventually buy the product or service. Effective marketing is about generating sales. Give away free stuff. Can free stuff sell?

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The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard. Food for thought.

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The Effective Marketer

NOVEMBER 28, 2011

Big organizations suffer from this problem more than others, but it also permeates small and medium businesses. Modified : With our training services you will become productive in no time. A recent post by David Meerman Scott touched on a big pet peeve of mine… creating content that is easy to understand. What is your score?

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The Effective Marketer

JANUARY 19, 2012

This tried-and-true approach to innovation leading to brand extensions, new product categories, and new marketing approaches has and continues to be used as a cornerstone of market research efforts. By the time you get it built, they’ll want something new” – Steve Jobs. What do customers want? Let’s do a focus group and find out.

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The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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The Effective Marketer

JULY 13, 2011

Yup, not the full featured MS Outlook businesses use via an Exchange server, but the stripped down consumer version that used to come free with every new MS Office installation. I wouldn’t say so, since Scott was able to book over $100,000 in new business but he definitely lost some potential business.

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The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

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The Effective Marketer

JUNE 29, 2011

The goal is to get everyone on the same page and be productive once the show starts. That’s a great opportunity for marketers to get to know the target market better and listen first-hand to what customers have to say about the company, product, and competition. Promote your session.

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The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. Combining both sources, you have excellent material to guide you in becoming a better marketing manager.

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The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. The important thing is how consistent, or integrated your message and branding is across channels. United States License.

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The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. What if you could change all that and have the message, whatever is was, delivered to you in six minutes and forty seconds? Welcome to the world of Pecha Kucha. United States License. United States License.

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The Effective Marketer

JANUARY 11, 2010

If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box Tags: advertising, email marketing, small business resource This entry was posted on Friday, January 15th, 2010 at 12:11 pm and is filed under advertising, small-business. United States License. United States License.

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The Effective Marketer

FEBRUARY 9, 2012

Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo. Sometimes there isn’t any noise. Inbound marketing has a diminishing return.

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The Effective Marketer

JUNE 23, 2009

Actually, most of the businesses these days are not selling one product. They are selling different products for diff. I usually keep on trying the products of the different companies. Now a days, some wonderful products are coming in the market that can give you great earning opportunities. But it is not.

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The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. The important thing is not to forget that the plan you devise may impact other areas (and require more actions) not originally thought. United States License.

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The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License. United States License.

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The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Get people to buy our products! Whatever works for your business is what you should do. Maybe not so much. Tell them about a new release! And similar comments ensued. Please share!

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The Effective Marketer

MARCH 9, 2010

This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. So I decided to create one and share with you. United States License.

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The Effective Marketer

SEPTEMBER 27, 2010

One of our core objectives is to make our tool usable by people with different backgrounds, of course technical staff but designers or people more focused in the business side as well. Like Be the first to like this post. That’s why we made our best to create a really plain way of getting things done. United States License.

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The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

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The Effective Marketer

MARCH 7, 2009

Chuck Palm, from Internet Podcasting Network , closed the day with “Social Media Mania – what should my business do about it?&#. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. United States License. United States License.

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The Effective Marketer

FEBRUARY 15, 2009

Although I admire Joel Spolsky and think he’s right on the mark 99% of times, I wouldn’t simply copy his business model or his ideas and try to use them in my own company. My second reason for liking that post is that I agree with what Jason said. Let me explain. United States License. United States License.

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The Effective Marketer

JANUARY 13, 2009

from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. Quoting directly from Peter Drucker “ Making good decisions is a crucial skill at every level. United States License.

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The Effective Marketer

APRIL 6, 2009

Well, if events are a big part of their marketing budget, then they need someone they can count on to manage that side of the business. The question about trade shows above, for example. What is the risk the company faces? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Effective Marketer

DECEMBER 8, 2011

You have your logo, your tagline, your website… but how about product packaging, brochures, and holiday cards? New business proposals. The back of the fence (this is a Steve Jobs analogy, about what goes inside your product or at the back of the fence where people usually don’t even look). Packing Slips. Search ads.

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The Effective Marketer

JUNE 26, 2012

For example, consider a sales-driven company ready to introduce a new line of products into a new market segment. For executive leadership, I suppose all of these three sales-marketing problems come back to that same issue of working on the business instead of in the business. Problem 2: Unfamiliarity Breeds Contempt.

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The Effective Marketer

FEBRUARY 7, 2012

In addition to their name, email and other contact info, you ideally should know at least some about their interests, especially if you’re in a business that has a variety of products catering to many different types of customers. Ideally, the more information you have about your audience the better.

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The Effective Marketer

AUGUST 11, 2010

Information Architect's Japan Web Trend Map 3 Harvard Business Review “Mapping the Social Internet&# : HBR Mapping the Social Internet Mapping Social Media and Internet Trends What I like about the maps above is that each one is a great representation of the data it is trying to communicate. United States License.

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