Paul Gillin

OCTOBER 2, 2014

American Express OPEN , the hugely popular community for small businesses sponsored by the credit card company, and Etsy are partnering ahead of Small Business Saturday on Nov. 29 to encourage small business boutiques to support local Etsy sellers by hosting Trunk Shows. That’s a rare win-win-win.

Communities 50

Communities Small Business Marketing Press Impressions 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first. Learn more at AttackOfTheCustomers.com. About The Authors.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

AUGUST 4, 2016

Last week I had the opportunity, for the second year in a row, to teach social media marketing to a group of former NFL players under a league program call The Trust, which helps former players set up and run their own businesses. He’s in the video production business now. The group of 12 was like a brotherhood.

Class 50

Class Work Management Marketing Management Press 50

Paul Gillin

MAY 13, 2016

While Adobe uses CMO.com to build thought leadership, it maintains a strict church-state separation between ownership and the editorial product. This image-rich site features a smorgasbord of content about how technology is changing business and our way of life. K@W is like Harvard Business Review, but with a much better web presence.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Twitter, social networking sites).

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. REQUIREMENTS. Follow the Code.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. Those same capabilities could be useful as a formal part of the business process.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. In a business context, however, tribes have barely been a factor. I wasn’t disappointed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. It has to; they’re critical to its business. IT pros swap tips and tricks, review products and upload video tutorials.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

MAY 13, 2010

After all, they want to get started with the cool new tools and usher new business in the door. But if the most important source of new business – the website – isn’t doing the job for them, the new tools are a waste of time. Websites are developed by people who work at the company and who are very knowledgeable about the business.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

DECEMBER 18, 2012

One reason customer attacks have become so numerous in recent years is because businesses and government agencies have historically had such miserable customer service. Customers had no easy way to share their frustrations, so there was little concern that a product or service deficiency would become a problem.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JUNE 29, 2011

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before. There is a crying need for this kind of basic education.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JUNE 26, 2014

When I speak to audiences I often ask who has made a recent travel reservation or product decision in which customer reviews have played a role. Ask any hotel manager about the importance of reviews to business success and you’ll get an earful. Typically about 95% of the people in the room raise their hands. Related articles.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

JUNE 11, 2012

Todd Putnam, who was a top marketing executive at Coca-Cola from 1997 to mid-2000, told an audience at the National Soda Summit last week about a Coke strategy to replace all beverages in the American diet with its own products, a campaign the company called “share of stomach.” ” New York City anti-obesity ad.

Effectiveness 50

Effectiveness Opinions Paid Search Agency Advertisements 50

Paul Gillin

DECEMBER 22, 2011

As part of my work with IBM Midsize Business , I monitor and contribute to an active IT community called Spiceworks. million as of this writing) loves to get down and dirty about the day-to-day issues of managing infrastructure at small and midsize businesses, but they also like to have fun. This collection of hard-core geeks (1.8

Best Practices 50

Best Practices Budget Programs Tactics Course 50

Paul Gillin

JUNE 18, 2013

These metrics should be meaningful to the business, not just page views and visits. You need a way to determine how your activity and social channels is translating into business results. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. What social network is right for your business? Related articles.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MARCH 13, 2012

However, most North American tech companies do less than one-third of their business in these growing economies, believing them to be less lucrative than their home markets. Reality: Businesses should plan for “smart growth,” with some segments growing much more quickly than in North America and others lagging.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

OCTOBER 12, 2011

Having spent the past 15 years getting their transaction systems in place, businesses will now turn their attention to making sense of the massive amounts of data they are collecting. The result will be a transformation of corporate productivity fueled by deep insights into customer needs. I created a new acronym: FODDRS.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JANUARY 17, 2012

A sampling: “I need information on 3M Japan products (name withheld) and what are the Eurpean substitutes?”. Does somebody know whether (unnamed competitor’s product) is approved at (unnamed customer)?”. Internet-based tools have been embraced across the company to compensate for the loss of physical proximity. From the Top.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

AUGUST 14, 2013

It’s a 17-page compendium of products that are rewriting the rules of entire businesses by embedding intelligence into everyday things. It’s a terrific idea and another example of how the Internet of things is going to transform so many markets.

Internet Marketing 50

Internet Marketing Tagging Traffic Rules 50

Paul Gillin

FEBRUARY 24, 2011

Why don’t more companies let the people who build and support their products come out of the shadows the way IBM did? B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. Their passion was contagious and genuine.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

AUGUST 30, 2013

An Oracle survey of 1,342 senior-level executives from 18 countries earlier this year found that 97 % agree that delivering a great customer experience is critical to business advantage and results , and that the average potential revenue loss from failing in this area is 20% of annual revenue.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

JANUARY 16, 2012

Speak in terms that make business sense. Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.” ” Google Translate couldn’t figure it out, so the product manager put the question on the network.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JULY 29, 2011

Now Awareness Networks has contributed some important new thinking to this topic with a free e-book entitled “ The Social Marketing Funnel: Driving Business Value with Social Marketing.&# (Full disclosure: I am quoted in the book but did not contribute meaningfully to the methodology and received no compensation.).

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

APRIL 24, 2012

Place customers ahead of products. Also according to Greenberg, companies that trust their customers: Listen to customer needs and feedback. Deliver high-quality goods and services. Treat employees well. Makes sense, doesn’t it?

Peer-to-peer 50

Peer-to-peer Social Networks High Quality Lead Advertising Channels 50

Paul Gillin

JUNE 29, 2013

They will figure out how to apply them to the business. If they continue to build better products at lower cost than we do, we should pay attention to that. I wish the IT organizations that still block Facebook and YouTube would get the message: Socializing has always been part of the workplace and is essential to worker satisfaction.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

DECEMBER 9, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. Over the last three years, Texas Health has grown its use of a behind-the-firewall social network to more than 3,500 employees (the organization can’t reveal the product’s name because of a non-endorsement policy). million customers.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

NOVEMBER 28, 2011

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. A technology that was revolutionizing the way business people communicate was being completely unused by the executives who manage technology in America’s largest corporations. Playing pays off.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JANUARY 13, 2012

I spend about 10 minutes a day checking my Twitter stream for spammers, product pitchers and others who don’t interest me, and unfollow them. The only exception to the courtesy rule is when I’ve been treated poorly by a business or institution. My goal is to find people who share my interests, not to run up my numbers.

Twitter 50

Twitter Ad Building Tips Tagging 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . If we can build robotic tools that help people, we can get incredible productivity. McAfee : Don’t we need to shrink the caregiver team to improve the productivity of the system? Alfred Spector, Google.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. Conversation monitoring is good business practice. I encourage you to restrain your enthusiasm. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

DECEMBER 7, 2010

The product of a large Irish Catholic family from Boston, he eschewed religion and demonstrated little interest in relationships during much of the time I knew him. I was a target many times, as was IDG Chairman Pat McGovern. No one else but Tom could have gotten away with it. He was just such a great guy.

Design 50

Design Impressions Ad Agencies Studies 50

Paul Gillin

AUGUST 4, 2011

Earlier in the week it used an in-line poll app to ask “ What content are you most excited to see on our Facebook page? &# Interestingly, videos and product announcements topped the list. A post on Monday offered fans the chance to win a Casio camera by telling how the Cisco Unified Computing System can benefit their business.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

APRIL 10, 2013

I’ve been a reader of Ed Brill’s blog for several years, not because of any particular interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. How did a product manager get away with poking a stick in the eye of a major competitor? Telling Stories.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. There are many ways to apply these benefits, ranking from improved product design to global sales contests.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

FEBRUARY 2, 2012

In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50