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How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

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Ideally, the product you use should offer: Data from Multiple Sources. This offers opportunities for business expansion. Personalization is a powerful component of account-based marketing, with content that specifically addresses the target’s business far more likely to get a response. Bombora offers products with initiative, such as Account-Based Creative campaigns.

How to Conquer 5 Common B2B Marketing Problems with Content

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Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? That’s not true of our 3D laser scanner and many other complex business to business (B2B) products, services and solutions. B2B Marketing Problem 1: B2B Products Are Complicated. B2B products are often complex and loaded with features and benefits.

Converting B2B Leads Through Social Content: 3 Keys to Success

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What language does my audience speak (tech, all-business, informal)? If you’re marketing to executive decision makers, keep in mind that the majority of senior executives (92%) own a smartphone used for business, with 77% reporting they use their smartphone to research a product or service for their business (from the IDG study). The Right Content in the Right Channel.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

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So if your sales region is Northeast USA, and someone in LA who has searched for something on Google in Philadelphia in the past searches for your product, it may appear in his/her query results. Make sure this setting is correct for your business. • That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. Ad Rotations.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Don’t just talk about your product or service. What are the business and.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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That’s because they serve as third-party validation—real word proof of the performance of a product, service or solution. They serve as third-party validation—real word proof of the performance of a product, service or solution. He was moping around in his hotel room on a business trip, wondering if such an investment would pay off. Most are mind-numbingly dull. Include People.

Effective Social Selling = Mindset over Tactics

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Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. The problem is in the perception of the role that social media plays in business. Some discount social altogether as a non-starter. Who’s right?

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. calculators, and pencil erasers. look it up.

Facebook Business Pages; Measuring What Matters for Success

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How’s your Facebook business page doing? Despite the wealth of data and measurement tools available, there still needs to be some clarity on what makes a successful business page, and how you optimize your content for success. As stated, there are many fine Facebook analytics tools you can pay for, and they give many insights into your Facebook business page management.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Don’t just talk about your product or service. What are the business and.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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Content marketing is about sharing insights that can one day lead to new business. . I promise you’ll be more productive in the long run. Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. Content Marketing. Get to it! . Paid Media.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

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Website goal: Content-heavy with the goal to drive traffic and sell advertising on your site, bait audiences to a newsletter or a product (or affiliate). . Query type: Service or business solutions. Website goal: Provide a business case that solves problems; and persuade audiences to convert as an inquiry. . That’s my goal with clients. Examples: Query type: Research.

How Labels works in Google Adwords; benefits of the new feature

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Complementary keywords for the Outcomes label: Performance, Effectiveness, Productivity. Examples: “improving sales performance” “increasing sales productivity”. Labels vs. Ad Groups: Performance, Effectiveness, Productivity are all unique Ad Groups, but same label. I don’t need to explain the how of implementing labels; I’ll let Google do that. Label: How-To. Label: Outcomes.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

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Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. Your promoted account ad appears here as well targeting users most likely to be interested in your product. If you’d like to learn more about these opportunities and how social media marketing can work for your business, please contact me to discuss strategy. Groups.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Don’t just talk about your product or service. What are the business and.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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General internal brainstorming- review all of your products and services- what do they do, what problems do they solve, what type of buyer needs them? Mid-managers are more into specific features or benefits (efficiency, cost-savings, and productivity). Potential customers not only know you exist but have shown an interest in learning more about products or solutions. Research.

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Targeting B2B Companies with Online Display and Social Media Advertising

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For this post, I’ll review the opportunity to target actual businesses and company names. You have a product/service that specific firms may need to complement their own solutions. The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Really. . Why would you want to target individual firms? LINKEDIN. FACEBOOK. Advertising

7 Recent or Unique Google Adwords features you should be utilizing today.

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So then, below is a hodgepodge of newer features and unique opportunities within Google Adwords that you should be taking advantage of if it’s right for your business. . . Have you seen some e-commerce ads with detailed listings on some of their products like below? We love the fact that these platforms continually to update features for more efficiency and better functionality.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Great for product or service demonstrations, especially for a complicated solution that needs video to explain key features and benefits. A B2B Video Marketing Strategy Overview.

Is Blogging Right for my Business? The Benefits of a Business Blog

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I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Give me some reasons how a blog on my site can contribute to lead generation and business growth”. People prefer to buy from businesses that seem active online and produce helpful, quality content—not just sales messages. I like to brainstorm at last 24 post topics at a time (at least initially), and categorize them according to how people would search for your service/product. There are plenty of reasons why a business should have a blog. What are your goals? Often.

Matching the Offer with Buyer Mindset: The Website Dilemma

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He decides she’s the perfect candidate for a new car, so he dives in and presents his business card along with the suggestion. Buying cycle stages can be broken down differently depending on the complexity of your product or service, how it’s packaged and so forth. Their search is in high-level, discovery mode and not nearly ready to focus on any particular product. Awareness.

How to Set Up a Promoted Tweet Campaign Targeting Keywords

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Always determine your business objectives, and if you’re going to test promoted tweets, have clear goals. Business: Flower Shop. Business: Ski Gear. Business: CRM. Message: Promote a 30-day free trial, and include a short benefit of your product within your tweet. Twitter recently launched a keyword targeting option for Twitter Ads. Retail. . e-Commerce. .

The Many Roles of an SEO Professional; What an SEO Tactician Does

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We need to know as much about your business as possible. In order to do keyword research, we need to know what words your prospects use to find your solutions and products on search engines. Keyword tools help us identify these, but it starts from being an expert on your products and services, and how they differentiate from competition. . We are Content Strategists.

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Video Marketing; A recap of the potential platforms and placements for promoting your product video

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The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. The funny (and vexing) thing is that many businesses are blind to this revolution. Fortunately, the internet marketing industry focused on video production has exploded recently. Even with the obvious benefits, these video need to be of quality that meets the polish of your own product. Get on Board!

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A new eBook; Content Marketing Templates for Lead Generation

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Lack of customer focus; content that focuses more on a company’s products rather than the prospect’s needs. Prospects won’t convert or give up their email address unless the content you provide is relevant to their business challenges. Here are some of the templates you get: • Situation Analysis-Business Challenges. Some of the biggest challenges we see are: 1. Content Mapping.

The Relationship between Social Influence and Customer Experience

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Did they treat you like they valued your business? It’s the natural by-product of developing a company culture dedicated to delivering extraordinary customer experience and nurturing relationships in every channel. Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. So how do you develop social influence?

Stop the Insanity; A View on Social Media ROI for Lead Generation

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I do some research for a product and visit a website from a Google search. So now we have measures to present to the C-Suite at B2B firms who prefer to analyze their business with metrics such as leads and ROI. Don’t get hung up on ROI unless you must; but continue to understand the value of the power of social media to your business long-term. I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I still do when my clients ask me; radio, television, print, outdoor, etc. Conferences? Hard to say.

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A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating

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Content marketing is vital to growing a business in today’s economy. Comics are especially effective if you’re focusing on business to business marketing. Collaborate with another business. By collaborating with a business in your industry – or even better, one that complements you but isn’t direct competition – you can multiply your content marketing reach.

The role of public relations in lead generation for B2B firms

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Your goal is to sell to businesses. For that, you need qualified business leads that come from a robust lead generation program. Let’s take a look at some recent research: Lattice Engines and CSO Insights report that sixty-eight percent of business are not getting enough quality leads through their lead generation efforts and blame their marketing people for it.

The missing topic on b2b digital lead generation: advertising

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I use search engines because: I’ve uncovered a business need, and want to research solutions. This is the essence of inbound marketing; designing a mechanism that encourages warm leads that have identified business problems to engage with your solutions and submit their email addresses to gain further insight via content or free trials. . Remember advertising? Don’t believe it.

Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine

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A negative keyword is a term that is used within a query that includes one of the keywords you are bidding on, but prevents your ad from showing because that “negative” keyword is not relevant to your product or service. You can avoid paying for audiences who click on your ads but not really in the market for your services or products. . Target business size: Enterprise.

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The A-Z Guide to B2B Lead Generation

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Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. These are all those activities that together drive interest and engagement in your firm’s products or services. Prospects are busy, and they need to be convinced in the benefits of your solutions in less than 10 seconds, or goodbye prospect. As a follow-up to exercising and also managing your time and priorities in a busy day, also get good rest.

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

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Why do visitors buy from one landing page over another when the product or service is the same? The item being exchanged is usually monetary, but if we include conversions in general, it can also be giving up the privacy of an email address in exchange for a download, or giving up your time for a free personal demo of a product that might turn out to be a waste of time. Not exactly.

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

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So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? 78% of their biggest challenge is generating quality leads. The number one priority of B2B marketers?

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MindMatrix: A Unique Marketing Automation Platform for SMB

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I recently caught up with Andy Carlton, Director, Channel Sales and Business Development at MindMatrix. The uniqueness of our product is combining marketing and sales activities all on one unified platform. The small to medium sized business has much of the same needs that larger ones have and now with the emergence of cloud based software, it has become even more affordable and accessible. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. MindMatrix is one the platforms I recommend to SMBs. Sure, Paul.

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A Lead Generation Plan Begins With Content Marketing Strategy

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We aim to be true partners with you, as we take pride on our commitment to build your business. You have an outstanding business model primed for continued growth. Aligning your content to your business objectives. Based on research from comScore, 85% of businesses use search during the purchasing process. A pay-per-click plan, as supported by the research, would include the following elements: Reviewing product promotion strategy, geography strategy, and budgeting available. Creating adgroups (categories) and ads for each specific product/service.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

We aim to be true partners with you, as we take pride on our commitment to build your business. You have an outstanding business model primed for continued growth. Aligning your content to your business objectives. Based on research from comScore, 85% of businesses use search during the purchasing process. A pay-per-click plan, as supported by the research, would include the following elements: Reviewing product promotion strategy, geography strategy, and budgeting available. Creating adgroups (categories) and ads for each specific product/service.

A Lesson from Microsoft: Control Your Own Destiny

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Steve Ballmer’s opening-day keynote last week apparently conjured up a little déjà vu , with many of his product announcements having been heard before – more than once. Shaw, the company’s communication chief, wrote that the time had come, “because our product news milestones generally don’t align with the show’s January timing.”. Related Posts: Banner ads are growing, and can contribute to ROI Is Blogging Right for my Business? The Benefits of a Business Blog The Four Keys of Social Marketing for Business. Or not. Times keep changing. On your own terms.

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The Secret to B2B Marketing Content That Helps Win More Clients; Buyer Personas

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Because business people lack the resources to deal with all their problems, you want to understand what motivates them to make it a priority to address the problem your product or service solves. For example, in a recent persona project I explored with a business owner why he had put a priority on addressing fraud. He told me that his company had been hemorrhaging money, and if he hadn’t found a solution to address fraud, he would be out of business. You want to discover how the prospect views the benefits of buying the product. It’s not. . Increase safety?