Kaon

NOVEMBER 23, 2015

The business model of marketing has changed from being event-driven (e.g. a product launch, or website redesign, or trade show) to a continuous process both of brand development as well as purchase enablement. It is no longer sufficient for marketers to “go digital”.

Deliverability 100

Deliverability Trade Show Business Storytelling 100

Kaon

JULY 14, 2020

This application is designed to help small and medium businesses around the world reopen safely while following internationally recommended physical distancing guidelines to prevent the spread of COVID-19. The user-friendly Kaon COVID-19 Space Planning Tool enables users to start with their business’ exact floor plan and square footage.

Small Business Marketing 55

Small Business Marketing Planning Tools Enterprise Management 55

Kaon

MARCH 13, 2018

So, how do you provide customers intimate access to, and a better understanding of, products and solutions that better prepare them to make informed purchase decisions? You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Kaon

FEBRUARY 28, 2019

Automation and access to ever-increasing amounts of data have sped up the rate of production as well as the diversity of product. Today, customers are less focused on product features and more on how the technology will lead them to improved outcomes. Cloud computing and micro-computing puts technology in almost everything.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Kaon

NOVEMBER 6, 2018

Augmented and virtual reality allows products to be displayed within 3D environment. There are a lot of ways technology can solve a problem – whether it’s in our everyday lives or in business. Many of those are likely to be used in business settings. Take Ciena , for example. The Challenge. The Solution.

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Kaon

FEBRUARY 27, 2018

Over the last year, Kaon has elevated the AR business use case from placing photo-realistic, interactive 3D Product Models ‘at scale’ within a real physical space, to now placing interactive 3D scenes (laboratory, data center, office, manufacturing plant, etc.) within a real physical space, in augmented reality.

Press 154

Press Lead Ranking B2B Sales Interactive Marketing 154

Kaon

JULY 19, 2017

This photo was taken in the Cisco booth at Cisco Live, and that white pillar in the foreground is used to showcase various Cisco products. However, this one is empty and labeled “Virtual Product Demonstration.” What are these people doing? Are there any other benefits?

Trade Show 0

Trade Show B2B Sales Interactive Marketing Viral Marketing 0

Kaon

JUNE 26, 2019

Carl Radosevich, Head of Corporate Planning, Manager of Product & Business Intelligence at PHC Biomedical (formally Panasonic Healthcare). These digital solutions enable new types of innovation and creativity, driving business outcomes and change, rather than simply enhancing and supporting traditional methods.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

MARCH 23, 2018

“We produce extremely compelling 3D AR product tours and 3D AR immersive scenes – built on ARCore – that are developed to assist B2B companies in truly communicating their competitive value differentiation. Kaon has found a fun, tangible and successful business use-case for this enterprise-focused solution.”.

Press 150

Press Lead Ranking B2B Sales Google 150

Kaon

FEBRUARY 15, 2017

B2B marketers can look towards a new kind of immersive technology: augmented reality (AR) to help deliver their stories and demonstrate the outcomes of their products and solution s. In true AR, the product is scaled correctly so that the digital object fits perfectly into the physical space.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

JULY 25, 2019

Product demonstrations required technical sales specialists and impeccable coordination between internal teams, in addition to demo model availability and exorbitant shipping and set-up costs. . They are looking around inside the product and finding the aspects that are important to them. From this engagement, Ms.

Marketing Management 100

Marketing Management Case Studies Advertising Agencies Case Study 100

Kaon

AUGUST 16, 2017

It allows companies to interact with fully-scaled 3D AR product models in their customers’ physical space – such as an office, oil rig, data center or laboratory – offering 360-degree rotation animation capability. Mixed reality offers an incredible potential to improve the way businesses operate.

Press 133

Press B2B Lead Ranking Trade Show 133

Kaon

JULY 22, 2020

These applications typically include many different kinds of experiences, such as dynamic solution stories, photo-realistic 3D product tours, virtual reality, and augmented reality. We have been teaching our children while joining a virtual business meeting at the same time. First China, then Europe and the USA in complete lockdown.

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

Kaon

OCTOBER 18, 2017

Mixed reality offers an incredible potential to improve the way businesses operate. It allows companies to interact with 3D AR product models in their customers’ physical space. This increases both sales productivity and marketing efficiency. Click here to view a video of Kaon’s 3D AR product models in action on Apple devices.

Lead Ranking 0

Lead Ranking Features B2B Sales Advertising Agencies 0

Kaon

MARCH 21, 2017

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas. Kaon AR (Augmented Reality).

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

AUGUST 22, 2019

This week, Kaon Interactive announced the launch of its Laboratory Design Tool (LDT) — a first-of-its-kind, interactive laboratory plan and design tool that enables the visualization of laboratory configurations and communicates the unique value of laboratory products and services. Contact us ! Advertisements.

Enterprise Management 100

Enterprise Management Purchase Digital Transformation Lead Ranking 100

Kaon

JULY 23, 2018

With the right strategy, a salesperson can act with a plan: communicating product value and differentiation clearly and concisely. Salespeople need to be experts at highlighting product features and benefits, but they often fail to communicate the value, which is equally, if not more, important.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

JULY 28, 2020

“Prior to using the Kaon Interactive Space Planning Tool application, we were following standard industry practice in manually developing specifications and proposals to design systems configured within our customers’ environments,” said Alexander Emmert, Business Unit Manager Digital Business International at FÖRCH.

Enterprise Management 147

Enterprise Management Marketing Management Digital Transformation Lead Ranking 147

Kaon

MARCH 1, 2017

Imagine placing a fully scaled digital representation of your product in your customers’ environment OR fully immersing them in a digitally simulated environment (such as a virtual data center or virtual diagnostics lab) so they can truly understand the value proposition in the context of their business environment.

Interactive Marketing 100

Interactive Marketing Tagging B2B Marketing Features 100

Kaon

FEBRUARY 7, 2017

Many of the necessary underlying marketing technologies are being adopted in the B2C world, but these immersive consumer experiences are creating a set of expectations that translate directly into our business lives. This is particularly true of companies that provide complex solutions and products, in a wide variety of industries.

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Kaon

NOVEMBER 3, 2015

While this is certainly not true for every product category, the reality is that in order to improve your sales and marketing effectiveness, you have to excel in face-to-face meetings. But the most important interactions will happen when the people buying your products meet the people selling your products.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

AUGUST 23, 2017

Gavin presented a VR demonstration using Google Daydream and an AR demonstration of Kaon’s 3D product models , as well as Kaon’s story of how we started and how we got into this business of creating engaging, interactive stories around our customers’ products. Colin was impressed.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Kaon

MARCH 12, 2019

Although the platforms on which we deploy and the technologies we use to create engaging customer experiences are constantly changing, a big part of our business is essentially unchanged in the last 20 years: making real-time, photo-realistic, 3D models of our customers’ products. How could they benefit from your product suite?

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Kaon

MAY 24, 2018

At an affordable $400 price point, it will make immersive Kaon VR experiences (such as interactive virtual data centers, diagnostics laboratories and virtual 3D product tours) more accessible and seamless at trade shows, sales meetings and in briefing centers. To learn more about how Kaon VR can be used in business, visit www.kaon.com.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Kaon

OCTOBER 6, 2015

This type of information can be leveraged not only by marketing, but also in other areas such as customer service and product development. Business analytics that ensures the algorithms are actually delivering the value and meeting the business objectives that were originally outlined.

Analytics 100

Analytics Correlation B2B Sales Tagging 100

Kaon

MARCH 15, 2016

Cisco partnered with Kaon Interactive to create the Kaon v-Rack, an interactive 3D product demonstration. Filed under: 3D Products , Trade Show Trends Tagged: B2B , business challenges , Cisco , Kaon , Kaon Interactive , Kaon v-Rack , trade show , VMWorld 2015. – See more at: TSNN.

Trade Show 100

Trade Show Marketing Management Advertising Agencies Interactive Marketing 100

Kaon

OCTOBER 11, 2017

Just check out our teaser video of our clients’ products in 3D augmented reality on an Apple iPhone with iOS 11. You’ve likely heard about virtual and augmented Reality, but do we truly know how they will be used in business? Customers can now see how these products would really look (and fit) before they buy.

Mobile Marketing 100

Mobile Marketing Viral Marketing Lead Ranking B2B Sales 100

Kaon

MAY 17, 2016

Two companies were honored as “Rising Stars”, who are in the early stage of development and have clearly demonstrated the validity of their business. After the presentations, the judges chose four winners in the “Profit” category and two in the “Non-Profit” category.

Interactive Marketing 113

Interactive Marketing Class Validation B2B Sales 113

Kaon

MAY 18, 2017

This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences. This seminar will feature AR/ VR demonstrations , a complimentary breakfast , and dynamic keynote presentations by….

Digital Transformation 100

Digital Transformation Network Marketing Interactive Marketing Tagging 100

Kaon

JANUARY 4, 2016

The Kaon v-Brief® interactive storytelling application, communicates your unique value story through a variety of real-world scenarios that solve a customers’ business challenge.

Storytelling 100

Storytelling Interactive Marketing Tagging Product 100

Kaon

APRIL 7, 2016

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive was selected from 188 innovative organizations to compete in the final phase of this competition.

Small Business Marketing 100

Small Business Marketing Interactive Marketing Distribution Tagging 100

Kaon

NOVEMBER 3, 2016

This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences. 8:00AM: Continental Breakfast & Registration. 8:30AM: Welcome and Introduction.

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

Kaon

JULY 6, 2016

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Uncertainty.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Kaon

SEPTEMBER 18, 2015

B2B buyers are taking a random walk around the internet in hopes of finding products or services related to their business needs, at the same time, marketers are hoping they will get in the way of that random walk. The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions.

Hubspot 100

Hubspot Conference Mobile Advertising Mobile Marketing 100

Kaon

JANUARY 9, 2017

So it’s no wonder that mobile marketing has become a top line item and priority for 2017 as businesses attempt to penetrate the almost 224 million monthly active app users in the US. We were typically very tactical and product-focused. As fast as companies are developing these apps, they are also noticing a quick decline in usage.

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

MARCH 28, 2017

This years event touted numerous exhibit production companies, tchotchke suppliers and shipping/logistic companies, but what excited me the most was the handful of technology providers that are FINALLY starting to bubble up at this event. Senior global business executives are now starting to realize how fast innovation is taking place.

Marketing Management 100

Marketing Management Trade Show B2B Sales B2B Marketing 100

Kaon

DECEMBER 5, 2016

Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. You must give them a reason to want to engage with your products or applications on their mobile devices. Original article published on Mobile Marketer.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100