Crimson Marketing

OCTOBER 23, 2014

For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. In this Moneyball for Marketing podcast, Jeff Spicer, VP of Digital Marketing at leading visualization software company VMWare, addresses the trials, trends and tools of B2B product marketing.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

JUNE 10, 2015

So says Wayne Morris, the Corporate Vice President of Marketing for Microsoft Business Solutions. Wayne Morris is the CVP of Marketing at Microsoft Business Solutions. “If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Crimson Marketing

AUGUST 7, 2013

Get Inspired branding business quotes it product marketing marketing new products marketing product strategy new product marketing new product to market' This is a great opportunity to take feedback and discover something you may not have initially thought of. . Image: Courtesy of Strategy Lab.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Positioning Product 100

Crimson Marketing

JULY 25, 2013

It’s your worst nightmare come to life – you’re perusing the internet when you see not only your brand name but a “copy” of your product for a fifth of the price. It’s taken your business years to build up a pristine reputation both on and offline. So what happens now? Marketing Tech ).

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

MARCH 12, 2015

What’s more, Craig explains how this is revolutionizing traditional product marketing of brand sponsored end cap and eye level promotional display by delivering data on the efficacy of such programs. Craig Cotton leads the Marketing and Product Management teams for Impinj. Podcasts Product Marketing'

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

JULY 31, 2013

( Business 2 Community ) . Corporate Marketing Other Interesting Topics Product Marketing b2b marketing channel marketing infographics marketing concepts marketing message marketing solutions mobile marketing product marketing social media b2b targeted marketing'

Mobile Marketing 100

Mobile Marketing Social Media B2B Marketing Communities 100

Crimson Marketing

SEPTEMBER 6, 2013

The Economist is one of the best publications for business news and international politics. BADMarketing branding create brand market your product marketing mix marketing product strategy to market strategy what is market strategy' This is really some #BADMarketing. How do you feel about this piece of direct marketing?

Marketing Mix 100

Marketing Mix Marketing & Strategy Marketing Marketing Strategy 100

Crimson Marketing

AUGUST 21, 2013

Business cloud usage is steadily increasing, but it’s true potential remains vastly untapped. ” Look for cloud enthusiasts who are excited about their products. Lay out your criteria and terms to ensure your relationship is lasting and productive. Business 2 Community ). Image: Courtesy of VostroCloud.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Marketing Mix 100

Crimson Marketing

MARCH 3, 2015

Highlights include: Host the Party: Ken discusses the merits of building a community of peers who contribute their own content for the unbiased benefit of that community, without concern for your product. Ken Wach is the VP of Marketing for the Small Business Group at Intuit. That’s exactly what Intuit did.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

MAY 1, 2015

Increased competition: An increasing trend toward self-conducted research means that your content is battling for visibility and engagement, with visitors consuming ten pieces of third-party content for every one piece created by your business. B2B buyers at the top of the funnel are rarely influenced by companies and their salespeople.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

DECEMBER 3, 2014

Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. Domino’s and Paychex couldn’t offer more dissimilar products and services.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

FEBRUARY 9, 2015

For example, in a survey of CEOs, close to three out of four agreed with the following statement: marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.” Marketers are now able to contribute in shaping business through customer experience and product/service development.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

MARCH 25, 2015

What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well. In this Moneyball for Marketing Podcast, Isabelle shares insights from her experience building and executing a business driven marketing analytics organization.

CMO 100

CMO Analytics ROI Marketing & Strategy 100

Crimson Marketing

FEBRUARY 17, 2015

Using well-developed CAC and LTV values together not only greatly increases the efficacy of your demand generation efforts, but it also unlocks valuable insights into product development, targeting, segmentation, retention, operations and service. He demonstrates how any business can calculate LTV and CAC, regardless of product or service.

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

MAY 28, 2013

Here’s a quick look into his insights: 1) Adopt Cloud Architectures With An Open Mind And See Them As Business Value Accelerators. 3) CIOs need to realize that their resource and human resource management needs in five years will shift to business transformation away from IT alone.

Resource Management 100

Resource Management Marketing Management Planning Efficiency 100

Crimson Marketing

JUNE 17, 2013

It is the system that allows for the cohesive bond of varying business group functions to come together. But you have to tear down all the walls within your business first.” The hardest wall to tear down will always be that between the business and the customer. It’s about tearing down the walls. ” ( Forbes ) .

Loyalty 100

Loyalty Barriers Advertising Agencies Demand 100

Crimson Marketing

SEPTEMBER 9, 2015

That presents a real challenge to those trying to use available information to understand what customers are saying about a brand’s products and services. Cary Fulbright is the Chief Strategy Officer of Attensity , a leading provider of business intelligence, text analytics, and natural language processing solutions.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

APRIL 21, 2015

It is not only the volume of data changing the business landscape, however—the velocity and variety of data is also increasing at a breathtaking rate. Leveraging large data sets of buyer behavior allows you to predict when, if and how buyers will purchase your products and services in the future. Try googling the words “Big Data.”

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

AUGUST 27, 2014

Highlights include: Who, What, Why—and How: Sanjay explains how usage data reveals marketing intelligence about who buyers are, what they actually do with the product, why that is important to them, and perhaps most importantly—how CMOs need to influence product development to better serve buyers.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

MARCH 18, 2015

Brad Mattick, VP of Marketing and Products at content performance marketing platform BrightEdge, spends his days figuring out how marketers can rise above the clutter of the web to determine what really drives performance. It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle.

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

OCTOBER 29, 2014

Topics include: Paid, Owned and Earned Media: Mark defines clearly these oft-heard marketing channels, explains the ways that earned and paid audience outreach can be amplified, and provides a few real world product marketing examples.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

MAY 15, 2015

Keep your ear to the ground: Listening to customer perceptions offers benefits in the areas of retention, marketing messaging and even the product development roadmap. The post Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands appeared first on.

CMO 100

CMO Gartner Brand Identity Branding 100

Crimson Marketing

JULY 22, 2013

The term was originally coined by Joel Kurtzman, former editor-in-chief of Strategy+Business. How does this help your business? ” What makes a thought leader different from any other leader? Let’s take a look into this. . What does it mean? ’” . Thought leaders are made when their ideas are famous. Mashable ).

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Viral Marketing Broadcasting 100

Crimson Marketing

SEPTEMBER 12, 2014

In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Crimson Marketing

JUNE 4, 2015

He shares insider information on the challenges Trulia has faced providing enough value for visitors to reveal themselves, provides examples from Amazon, Netflix and OpenTable of value engagement done right, and explains the importance of the relationship between Marketing and Product Lead.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

SEPTEMBER 22, 2014

What businesses really need for their online marketing solutions to thrive is a strong social media presence. Attracting the right kind of attention from your posted or shared material is the first step to securing new buyers, sales, and fans for your business. This also applies to social media advertising and organization.

Marketing Management 100

Marketing Management Network Marketing Social Media Small Business Marketing 100

Crimson Marketing

NOVEMBER 10, 2015

The paradigm shift, says Gilad de Vries, VP of Strategy, Products and Business Intelligence for content discovery platform Outbrain, is from “push” to “pull” marketing. Gilad de Vries leads corporate development and products for Outbrain. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

SEPTEMBER 24, 2015

Big Data is often hailed as the most transformative trend affecting business in the current decade. Neustar helps marketers promote their businesses and IT security professionals protect them. Lisa Joy is responsible for leading corporate and brand marketing across Neustar’s entire product and services portfolio.

CMO 100

CMO Organization Lead Ranking Click Rate 100

Crimson Marketing

OCTOBER 8, 2014

Key insights include: Seismic Shift : Business functions within organizations influence up to 60% of IT purchases. Their telepresence, video and voice solutions enable geographically dispersed work forces to communicate and collaborate more effectively and productively over distances.

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

Crimson Marketing

FEBRUARY 3, 2015

“Businesses don’t buy things, people do,” says Peter Mahoney, CMO of voice and natural language software maker Nuance Communications. Peter shares his thoughts on the importance of delivering content according to buyers’ preferences and establishing a business process optimized to fast, effective response.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

DECEMBER 7, 2015

He takes us on a deep dive into this area, offering cases where he believes marketing systems should be ROI-driven, and other examples where requiring ROI will actually hurt business.@MichaelALinton MichaelALinton Sometimes in #marketing, ROI will stifle innovation #marketingROI Click To Tweet.

CMO 100

CMO Creativity Advertising Agencies ROI 100

Crimson Marketing

APRIL 14, 2015

Marketers select metrics that enable them to connect marketing activities and investments to business results. ” Analytics come into play when data needs to be used to answer business questions: Which new markets should we pursue? What new products should we develop? They employ a framework to support that effort.”

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

JANUARY 15, 2015

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Marketing, Atri says, is the one organization within a company that has purview over the entire business lifecycle of a customer.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

APRIL 15, 2015

It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. And don’t forget about Paid Social: “The days where marketers could drive measurable business results at impactful volumes through organic methods alone are basically over.” webinars – 67%.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Crimson Marketing

JANUARY 27, 2014

Instead of interrupting your buyer, you attract them by personalizing your interactions and product positioning. . HubSpot’s marketing has been recognized with 20 different awards, and featured in over 25 different marketing or business books, as well as a Harvard Business School case study.

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

Crimson Marketing

OCTOBER 6, 2014

” “Companies that are more data driven are 5 percent more productive and 6 percent more profitable than other companies. ” On the other hand, it’s now the CIOs job to shift IT into “a business-revenue facilitator and enabler. .” ” The CMO/CIO relationship is more natural than many of us think.

CMO 100

CMO Advertising Agencies Budget Programs Transparency 100

Crimson Marketing

MARCH 19, 2015

Product innovation (34%). Emerging business models and competitors (33%). .” The top three organizational challenges driving innovation need, as ranked by B2B marketers, are: The pressure to deliver a consistent and positive customer experience (38%).

Lead Ranking 100

Lead Ranking B2B Emarketing Barriers 100