B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

SEPTEMBER 29, 2011

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic. Before you start Tweeting (!)

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

NOVEMBER 18, 2015

Both are used by businesses and offer advertising. Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

DECEMBER 9, 2014

We don’t even have our product ready!” Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company. Marketing Strategy marketing product launch startup'

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

JUNE 4, 2015

It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? A video of how your product is tested. Do you have a quality assurance or testing process for your product or service that you can convey in a video?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You have a great product or service. Yes they are business people. You actually have a marketing budget.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

MARCH 20, 2015

Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is get the word out about a product or service and people will buy. But this is why a lot of marketing – and a lot of businesses – fail. Validate the need for your product or service.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

DECEMBER 12, 2014

They make promises about results and often stroke the egos of business owners who really believe they have “the best thing since sliced bread – if only people knew about it!” ” It makes sense – you love your product, why wouldn’t everyone else? I worked with a client to launch two new product lines.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

SEPTEMBER 18, 2015

One had a product development niche that was reflected in its branding and social media content. Some of its products were more innovative than most in the industry and focused on a particular trend in the product space. What are the qualities that make them choose your product or service over the competition?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

JULY 1, 2015

It’s one thing, if done well, that can help your business or organization grow faster. You can write a marketing plan at any time during the year and get at least something (even one thing) done to create awareness, generate leads, and grow your business. First, know that it’s OK to start or restart marketing.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

JANUARY 10, 2014

What does that mean for business-to-business marketers? According to Dave Kerpen in his book Likeable Business, buyers want simplicity. Kerpen referenced a Harvard Business School project in which, when presented with complicated and simple explanations to questions, people preferred the simple explanation every time.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

NOVEMBER 22, 2013

Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I think this has always been true for those who knew enough to leverage relationships in business.

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

APRIL 21, 2015

Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. The CIO job is to reduce risk and improve productivity while at the same time staying within budget. Therefore, a CIO’s decision to purchase your product or service is not made lightly.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

APRIL 9, 2015

Busy executives may want case studies – how do others succeed with a product or solution? What information helps you run your business, your family, your personal life? What information helps you run your business, your family, your personal life? Managers or technicians might want how-to’s and tips.

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

APRIL 17, 2015

Still haven’t dipped your toe into business-to-business social media marketing waters? LinkedIn is the number one most-used social media platform for business to business marketing. I think in terms of having business credibility, the LinkedIn Company page is becoming a necessity. ” Market on LinkedIn.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

APRIL 4, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. When you budget your marketing dollars, it’s important to understand where you are in your product, service, or company life cycle. At this stage, your product or service should be viewed as a cash cow. Introduction.

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Too many companies keep all marketing information limited to product and service details.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

MARCH 13, 2015

One that I observed in my early years as a marketing consultant was when a brand new marketing consultant proposed an expensive brochure to a small business. The cost was what he was used to spending when he was in a corporate marketing role, but it wasn’t in the small business’s budget. Storytelling ability.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

MAY 9, 2012

About to jump off and launch a new product or service? Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products. Business to business marketers should do the same. Who are your competitors in the product or service space?

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

JUNE 19, 2012

There were many stories about companies that went too slow in launching a new product and never made it (Ashton-Tate and Computerland were mentioned among others). Well before it’s time to launch your product, get the right people on your team to validate your technology and your concept.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

SEPTEMBER 21, 2012

More startup businesses are adopting a model of outsourcing certain business functions such as marketing, finance and development. By outsourcing marketing, startup businesses can get hands-on senior-level expertise without having to pay salary, overhead and benefits for a senior-level full-time employee.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

APRIL 24, 2013

According to the Harvard Business Review , the four P’s of marketing are over. Instead of marketing products, we need to focus on solutions. Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) Market Solutions.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

MAY 1, 2015

But what key qualities are the ones that result in success for your business and for you as a person? Getting results for you and your business should be your marketing consultant’s number one priority. Marketing is not a one-solution or one-specialty business. Great marketing consultants focus on client results.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 20, 2013

Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. In the book Likeable Business , David Kerpen uses Domino’s Pizza as an example of doing the right thing when customers aren’t happy.

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

B2B Marketing Traction

NOVEMBER 19, 2014

Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”). We’ve worked with many businesses to provide marketing strategies and execution that result in growth. Contact New Incite today.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

AUGUST 11, 2011

Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

DECEMBER 10, 2014

If you think pain is too strong a word to use for why your customers buy your product or service, use other words such as triggers, issues, problems. In the end it’s what gets them to part with their valuable money and buy your product or service. Maybe your product or service idea is born from your own experience with pain.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 20, 2015

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. On Friday, February 20, 2015, New Incite is offering its new How to Blog for Business Results workshop in Los Angeles. Small Business Owner. “I Who Should Attend?

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

MAY 8, 2013

While this may be relatively new for business-to-consumer buying, it’s always been present for buyers of technology. Before the Internet, consumers would see an ad (the stimulus), go to the store and buy the product (first moment of truth) and use the product (second moment of truth). What is ZMOT?

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

APRIL 1, 2015

Include some kind of positioning statement for your business just in case the recipient doesn’t remember what you do. ”) Take it one step further, and make your product name hyperlink to a product page on your website. .”) They may remember your name and brand, but they could have forgotten what you do.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 31, 2012

. “Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem. … …Your products aren’t as unique as you think. In fact, in most markets, the products and services are fairly commoditized.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? Add value for your readers by providing business how-to’s? At one time Sundays became a key day for people to check email and inboxes weren’t full since not many business sent Sunday emails. You can achieve many different objectives with an email newsletter.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How much should you spend on your business-to-business (B2B) marketing budget? In real life, you may choose to calculate separately for each product or service, as each may have different variables.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

OCTOBER 8, 2012

A majority of businesses will outsource more of their workers in 2013, but they need to know how to identify the right mix of full-time and outsource staff, according to a recent study by Randstad.* Whether to hire or outsource depends upon the volume of work and also the learning curve of your business and industry.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

DECEMBER 20, 2013

Businesses that have experienced high-growth can get myopic and full of themselves. Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. Blackberry, which just reported a $4.4

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

OCTOBER 28, 2014

In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Identify what kind of marketplace your business competes in. Mature with larger companies acquiring smaller businesses? Mature with larger companies acquiring smaller businesses? Or declining?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. Have companies gone out of business or acquired others? Customer case studies – how do customers use your products and services? Explain why they should buy your service and what it is instead.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100