Avitage

SEPTEMBER 26, 2017

B2B companies bringing new offers to market risk long delays in product or solution uptake. New Paradigm Offers Require a Different Go-to-market Strategy New paradigm solutions provide a different way to solve business problems than existing solution methods. Too often this leads to direct failure. Failure rates range from 40% to 80%.

Lead Ranking 120

Lead Ranking Startups Marketing & Strategy B2B Sales 120

Avitage

FEBRUARY 24, 2016

” The answer to this question has significant, if usually unconsidered, implications for tactic selection and business results. They have a good understanding of the problem and it’s impact or cost on the business (reason to change). What they are looking for relates to your product or service category in the market.

Trigger Marketing 120

Trigger Marketing B2B Sales Marketing Prospects High Quality Lead 120

Avitage

NOVEMBER 21, 2012

“We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? Too many people are stuck thinking of video as high production value, traditional production techniques and cost. Today, it’s about practical business video […].

Video Marketing 120

Video Marketing Bandwidth Mobile Marketing Cost 120

Avitage

OCTOBER 17, 2012

And a poor blog that takes someone a couple of hours to write, and few people read, has a relatively minimal impact on the business. There is a lot at stake for organizations — especially larger organizations – in terms of productivity impact on individual’s day jobs, customer experience and brand.

Content 120

Content User-Generated Content Webinar Metrics Domain 120

Avitage

SEPTEMBER 4, 2017

In our 20 year content creation business we discovered the answer in a different approach, process and set of techniques we refer to as a leveraged content supply chain process. What drives the need for a leveraged content supply chain is a content strategy based on: A strong believe in high-value content as a strategic business imperative.

Content 120

Content Software Google Process 120

Avitage

OCTOBER 31, 2013

What functional and business outcomes would improve? But first, we’ll need a copy of your marketing plan, including: Business Strategy, Goals & Plans: Make sure it contains your primary business goals and associated metrics. Want some help? No problem. We (and others) can help. We’ll need your lead definitions.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

What functional and business outcomes would improve? But first, we’ll need a copy of your marketing plan, including: Business Strategy, Goals & Plans: Make sure it contains your primary business goals and associated metrics. Want some help? No problem. We (and others) can help. We’ll need your lead definitions.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 17, 2012

And a poor blog that takes someone a couple of hours to write, and few people read, has a relatively minimal impact on the business. There is a lot at stake for organizations — especially larger organizations – in terms of productivity impact on individual’s day jobs, customer experience and brand.

Domain 120

Domain Webinar Metrics Video Marketing Organic Leads 120

Avitage

OCTOBER 31, 2013

What functional and business outcomes would improve? Content Marketing Content Publishing content engine content factory content frameworks content operations content production Content publishing content strategy execute content marketing operations operationalize content marketing' Want some help? No problem.

Content Marketing 120

Content Marketing Content Marketing & Strategy Marketing 120

Avitage

FEBRUARY 9, 2017

This makes knowledge and content strategic imperatives for any business. This is a foundation to breakthrough business results. Asking Better Questions Our clients must improve their sales and marketing performance and productivity in order to achieve top business results. Knowledge is actionable information.

Lock-In 120

Lock-In B2B Sales Paid Search Agency Order 120

Avitage

APRIL 17, 2016

Primary Sales Performance Success Requirements Sales people, managers and organizations need the right: Mindset — Beliefs, Attitudes Competency — Skills, Techniques Knowledge — about markets, buyers, business problems, how to sell, products, etc.

B2B 120

B2B Sales Cycle B2B Sales Marketing Prospects 120

Avitage

NOVEMBER 21, 2012

“We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? Too many people are stuck thinking of video as high production value, traditional production techniques and cost. Today, it’s about practical business video.

Video Marketing 120

Video Marketing Bandwidth Mobile Marketing Cost 120

Avitage

JANUARY 28, 2016

Asset and campaign performance measures are not useful for an executive level business case. It doesn’t align with executive business parameters, or inform the kinds of decisions they make. These new realities have made content a strategic imperative of the business. But don’t confuse performance with ROI.

ROI 120

ROI B2B Content Urgency Marketing 120

Avitage

JANUARY 12, 2016

Few companies have a universal, business level content strategy. This makes content a strategic imperative for your business. As a result of over 20 years creating content for B2B sales and marketing organizations, we developed a 6 Competency Framework for B2B Business Level Content Strategy.

Marketing & Strategy 120

Marketing & Strategy Content B2B Sales Acquisitions 120

Avitage

JANUARY 11, 2016

But generally they sound like: “Persuading someone to buy my product or service.” ” “Finding people who need my product and convincing them we have the best.” ” “Selling is the way that you help customers to buy products and services from your business.”

B2B Sales 120

B2B Sales Acquisitions Buy B2B 120

Avitage

FEBRUARY 12, 2017

This is part of a persistent struggle to raise marketing credibility and awareness of its impact in the business. You work hard to figure out how to track and measure asset performance and business impact. A specific campaign, event, product launch, or other tactic.) This is not a simple challenge.

Marketing & Strategy 120

Marketing & Strategy Content Tactics Paid Search Agency 120

Avitage

NOVEMBER 21, 2012

“We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? Video Vignettes business video Video vignettes' What feelings hit your gut?

Video Marketing 120

Video Marketing Cost Business Product 120

Avitage

APRIL 1, 2016

Missing or under-performing customer facing content has a significant impact on strategic business objectives: new customer acquisition and organic revenue growth, sales and marketing productivity and efficiency for lower selling costs, data acquisition and customer experience.

Acquisitions 120

Acquisitions Sales Cycle Content B2B Sales 120

Avitage

JUNE 12, 2015

Content is a strategic business imperative because it is a key driver of top business and functional objectives. But most executives have never given serious consideration to customer content as a business asset. In this digital era, the nature and role of customer content has new meaning and significance.

ROI 120

ROI B2B Content Acquisitions 120

Avitage

MARCH 7, 2012

Marketing professionals who are trying to understand the principle behind content marketing can take a lesson from Clayton Christensen of the Harvard Business School and his “jobs-to-be-done” marketing ideas. Both product design and content share similar problems.

Merchandising 120

Merchandising Content Comparison Demographics 120

Avitage

MARCH 15, 2016

We had just completed ten intense weeks creating a business level content strategy for a client. This kind of work produces many work products. The role and importance of content on business outcomes isn’t clearly […]. Two relate to this story. What’s Going On Here? Short answer, human nature is playing out.

Marketing & Strategy 120

Marketing & Strategy Content Paid Search Agency Marketing Prospects 120

Avitage

MARCH 10, 2016

Pre-requisite to use case definitions are two competencies we identify in our 6 Competency Framework for Business Level Content Strategy. This post will step you through a process to define and document requirements. These are Understand Audiences and Buyers Competency and Conversation Support Competency.

Marketing & Strategy 120

Marketing & Strategy Content B2B Sales Paid Search Agency 120

Avitage

AUGUST 8, 2017

” I have written, useful high-value content is a strategic business imperative in this digital era because it is a primary driver of: New customer acquisition and profitable revenue growth Marketing and sales productivity and lower selling costs Data acquisition about customers and buyers (DBL) Consistent, exceptional customer experience.

Content 120

Content Gartner Acquisitions Custom Publishing 120

Avitage

MARCH 11, 2014

In the business world, Michael Porter of Harvard Business School is a preeminent authority of business strategy. He points out “most businesses don’t have a strategy for their organization.” The quest for productivity, quality, and speed has spawned a remarkable number of management tools and techniques.

Marketing & Strategy 120

Marketing & Strategy Enterprise Management Differentiation Work Management 120

Avitage

SEPTEMBER 5, 2012

It requires expertise, time and costs that have limited when and where it could be used, as well as the volume of productions. In his classic book Brain of the Firm, Stafford Beer made the observation (paraphrasing) that the question that asks, “given my business, how can I use this new technology?”

Video Marketing 120

Video Marketing Fulfillment Mobile Marketing Demand 120

Avitage

SEPTEMBER 5, 2012

It requires expertise, time and costs that have limited when and where it could be used, as well as the volume of productions. In his classic book Brain of the Firm, Stafford Beer made the observation (paraphrasing) that the question that asks, “given my business, how can I use this new technology?”

Video Marketing 120

Video Marketing Fulfillment Mobile Marketing Demand 120

Avitage

SEPTEMBER 14, 2012

The first thing these marketers wanted to talk about was new technology platforms that support video production. When asked about the most significant cost drivers of video production they agreed that technology was secondary to the time and skills required to produce each video. We also discovered a problem with visions.

Buy 120

Buy Video Marketing Paid Search Agency Demand 120

Avitage

SEPTEMBER 14, 2012

The first thing these marketers wanted to talk about was new technology platforms that support video production. When asked about the most significant cost drivers of video production they agreed that technology was secondary to the time and skills required to produce each video. We also discovered a problem with visions.

Buy 120

Buy Video Marketing Paid Search Agency Demand 120

Avitage

JUNE 10, 2014

The Internet and changes to buyer behavior has made content a strategic imperative and key driver of strategic business objectives, however; The traditional approach to customer content development, funding, and content production processes will not meet sales and marketing use case requirements.

Enterprise Management 120

Enterprise Management Marketing Management Marketing & Strategy Content 120

Avitage

OCTOBER 27, 2014

We have identified a solvable challenge that immediately improves productivity, efficiency, and, most of all, business outcomes. Your Content Constituents When this ability is missing, business outcomes suffer. This is a basic and solvable challenge. Audiences today expect near instant response or support.

Content 120

Content Curation Paid Search Agency Marketing Automation Services 120

Avitage

MARCH 17, 2014

Most business enterprises engaged in B2B selling have adopted content marketing as “the only marketing there is.” ” (Seth Godin) It is reported to be the top B2B marketing priority for 2014. This is why we say: Content is a strategic imperative. But most executive teams don’t realize this — yet.

Organization 120

Organization Enterprise Management Cross-Selling B2B 120

Avitage

MARCH 21, 2013

This is based upon the customer’s understanding of their problem, vendor products and solutions available to solve their problem, and their ability to make effective buying and deployment decisions.

Lead Ranking 120

Lead Ranking Vendors B2B Sales Buy 120

Avitage

MARCH 21, 2013

This is based upon the customer’s understanding of their problem, vendor products and solutions available to solve their problem, and their ability to make effective buying and deployment decisions.

Lead Ranking 120

Lead Ranking B2B Sales Vendors Buy 120

Avitage

JANUARY 11, 2015

I get many sales prospecting calls, but usually for products or services I could care less about. Message Diagnostic “I wanted to have the opportunity …“ As a result of years of work with a fascinating breakthrough business coaching firm Gap International, I’ve learned that language betrays true intention.

Lead Nurturing 120

Lead Nurturing Paid Search Agency Impressions Intent 120

Avitage

AUGUST 6, 2012

The “new producers” on the front line of business – marketing campaign developers, bloggers, inside sales, presales, direct sales and channel partners should be able to custom assemble content just as it is needed. Just as postponement is designed into a manufacturing production process, it must be designed into a content production process.

Content Marketing 120

Content Marketing Marketing Management Buyer Personas Advertising Agencies 120

Avitage

OCTOBER 28, 2013

Common Problem It occurs to me that my problem is similar to the challenges many business bloggers face. I often see this in organizations when they launch a new product, adopt automated lead management, or deploy other content, social or mobile marketing initiatives. This is especially true in larger organizations.

Verticals 120

Verticals Work Management Blogger Trigger Marketing 120

Avitage

OCTOBER 28, 2013

Common Problem It occurs to me that my problem is similar to the challenges many business bloggers face. I often see this in organizations when they launch a new product, adopt automated lead management, or deploy other content, social or mobile marketing initiatives. This is especially true in larger organizations.

Verticals 120

Verticals Work Management Blogger Trigger Marketing 120