Anything Goes Marketing

AUGUST 26, 2006

Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. Chad Tags: clickz , newsletters , email marketing , business blogging , clickz , problogger. Tags: email marketing business blog newsletters.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

SEPTEMBER 7, 2006

Thinking about a new marketing campaign to promote a new product? Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Sounds difficult eh? Keep all options open. Wait for Google AdVideo.

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. By lead generation I mean very simply: "generating new prospects that will buy your products or services".

Lead Generation 100

Lead Generation Generation Tools Marketing Qualified Leads 100

Anything Goes Marketing

FEBRUARY 12, 2007

Old Spice is trying to brand itself as being the product that knows how to make a man a man (whatever) that means and Old Spice products are pat of that mix but there is no overt call to action. PS - I also liked that Old Spice was not trying to change the perceived worldview (a Seth Godin reference) that people have of it's products.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. The business blog to end all business blogs. If you were smart and started a business blog you can use this to help bring down your e-marketing strategy. Do you think this will work?

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

MAY 26, 2007

If you were able to include these comments in the contact record of your CRM, your sales and customer support team can get a better sense of the contact, their business and any issues/opportunities that exist. If the person has a question about your industry, product or service have that person contacted right away! Marketing Sherpa.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

SEPTEMBER 6, 2006

To increase traffic on your blog, Darren stresses the use of SEO (but doesn't really elaborate it on it), posting innovative content (eg: a product release on his digital camera blog), staying ahead of the trends, and picking a niche or sub-niche topic. Tags: business blog search. Give it a listen and see if you get any more out of it.

Traffic 100

Traffic Adsense Digg Ad Building 100

Anything Goes Marketing

OCTOBER 2, 2006

Employees know that their CEO is not just drinking cocktails in the business lounge when they're stuck in an airport. buttons for B2B sites: about us, products, case studies, customers, resource, and contact us pages, you can put a real voice behind your company. Tags: business blog Comedy Blogging. It's fun and different!

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

APRIL 7, 2010

The marketer needs to make educational materials that will guide the prospect along the buyer’s journey as they progress through the evaluation stages to the eventual product purchase. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. Social media highlights.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

OCTOBER 27, 2007

This season, they've launched a new website that allows their customers to buy their product online (if you're asking what took them so long, you need to watch the show). Depending what type of business you're in, you may have your own fanatics - these are people that love your product and/or services. Go Sudbury branch!

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

Anything Goes Marketing

SEPTEMBER 17, 2006

Here's a sample : If you own a small business, you can also use this to show off your products in Ebay, Craigslist and other formats. Just like YouTube , there's a new picture slide show tool out there that B2C marketers should get a handle on. It's called Slide. Want to create your own Slide, start here.

Web 2.0 100

Web 2.0 Youtube Sample Tagging 100

Anything Goes Marketing

JULY 23, 2006

A recent MarketinsgSherpa webinar has demonstrated that when trying to book meetings, including a link to a video demo about your products payed off big time. Have a great product? Grip On Tools, a company that imports tools, created and used a flash video as a link within their emails to major tool distributors.

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

OCTOBER 21, 2007

For example, a highly qualified customer would be one that attended a webinar that was focused on a new product or service as well as downloaded a white paper on that topic. You can also blend into the mix data based on past purchases, role within the organization etc. PS - Has anyone tried a Customer Scoring program?

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

JUNE 24, 2007

What is the "social glue" that will keep people coming back to your site, opening your emails and buying your products and services? The Know-How Exchange allows small to mid-size businesses to post marketing questions on a wide variety of topics and the community provides responses. This is really win win at its best.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

NOVEMBER 15, 2009

The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. This post as an example, was written from the product of social media (Twitter). I hope you enjoy it and I encourage you to follow the Tweeters that I mention below.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

MARCH 24, 2009

At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. How are the best in class companies still reaching their 2009 targets? Come Together.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? Marketers must think beyond the YouTube community and see YouTube for what it really is - another channel to help spread the word about your product or service to your target market.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

OCTOBER 12, 2006

This gives marketers the flexibility to focus on promoting a single product/service or product line while allowing for new features that may seem risky for the main website. Therefore based on a person's behaviour and/or attributes (eg: industry or product interest) different content is served up. The sky is the limit.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

MARCH 18, 2007

This strategy is used by marketers to try and limit the form submissions to only those people who are truly interested in your product or service. In the B2B world having a form that asks very specific questions related to your product can qualify someone out who really doesn't care to fill out all of these questions.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

JULY 23, 2006

Have you come across a business blog and said "This is pure shit?" I don't know too much about Spront these days but if they pay as much attention to their blog as their business then it's in for some serious trouble. I don't care if the principal writer is too busy - then shut the blog down. Has there been many posts?

Click Rate 100

Click Rate Traffic Stats Business Blogging 100

Anything Goes Marketing

JULY 4, 2010

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns. Seasons change.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

FEBRUARY 24, 2008

While I think the webisodes are funny and entertaining, will it bring Kraft the desired effect of getting businesses to use Tassimos in the workplace rather then just at home? However, B2B companies are creating entertaining videos to draw attention to their product and services. You can check it out at www.whohiredbob.com.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

NOVEMBER 15, 2006

If you're a typical online marketer, you're extremely busy, had way too much caffeine and have two many tasks that were due yesterday. Everything else, including branding, product details and awareness, is secondary. Have you been here before?

Conversion Rate 100

Conversion Rate Conversion Opt-out CAN-SPAM 100

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? If you're trying to grow your lists and get your name out there, how can your audience get enthused about your company or your product? It's Time to get Interactive. PPPS: If you've tried a viral campaign.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

JANUARY 18, 2009

You may use it to highlight upcoming events, press releases and product/service updates. I have an example where a customer saw me on Twitter and posted a message on Twitter with my Twitter name ( @chadhorenfeldt ) on a product issue. (If you're not there yet, that's cool but keep reading because there are some items to be aware of.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

MARCH 7, 2007

It's fairly logical that proactively calling someone will generate more business then just sitting on your ass. The goal is educate and keep in touch with a prospect until they are ready to buy your product or service. In this way, sales can focus on those prospects that are genuinely interested in your business.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

JUNE 22, 2008

It's been a very busy month with lots of travel thrown in. For example: "Send me Product Alerts". Throughout my journeys much of the conversation comes back to generating a higher quantity of leads from the web that are of better quality. Even the submit button should be written in a way that answers the question "What's in it for me".

Landing Pages 100

Landing Pages Marketing Qualified Leads Leads Lead 100

Anything Goes Marketing

MARCH 9, 2008

For example, a white paper that outlines a ten step plan to turn around their business using your product or service. Here are some ideas: Set real milestones : There are many "How to" white papers out there that pose a problem that that you may be experiencing and provide a solution with next steps.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

NOVEMBER 27, 2006

SearchSpell Typo Search : Want to know if people search for your company or your products but make spelling errors? General Marketing Tools Give to Get Marketing Calculators : Includes calculators for small businesses to calculate ROI, marketing results, and website visitor value.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

JANUARY 16, 2007

It's these types of customers that helps a business grow. Does the company take the customers for granted and just focus on new business (or more web traffic in a blog's case)? Yes, your product may do all the talking but what else can you do that will reinforce your cool product? This is just plain stupid.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

MAY 17, 2009

Process drives productivity - start with process then implement technology. sds09 cahidalgo : # sds09 - Tony Jaros - lead nurturing business rules must be established by BOTH marketing and sales in order to be effective. amyblack : # sds09 how do you increase adoption? amyblack : # sds09 how do you increase adoption?

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 29, 2006

Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. PS - my wife and I just bought a place in Toronto so we've been busy with that. It could be something like the following: New to Anything Goes Marketing ? Thanks for subscribing! Try this out and see how it works. Until next time, Chad H.

Opt-in 100

Opt-in ROI Opt-out RSS 100